Truly speaking, one of the oldest but still more effective techniques in driving targeted visitors to sites and then converting them into buyers is information based marketing. This is the reason why article writing, submissions and publications are at an all time high. There are so many tools that you can use to make the submission and distribution of your articles easier. However, this process can get your article exposed to more sites, but there are still common mistakes that some people make before submitting their articles to directories. Now let us take a quick look at these mistakes.
[ad#google-advert-1]
1) Most people are confused with the reason to promote an article and the reason to write them. In article writing, the main idea and benefits of you promoting them is branding, lead generation and promotion, which are all part of your optimization efforts. But then, there is one reason why you write articles, and that is to inform your audience about a subject. Basically, it is very important that your article is based upon this fact, or else you stand to fail in the promotional benefits as outlined above. Of course, it is also highly useful that you know how to get people to read you article, and then to click on your site link in the resource box.

2) You have failed to realize the benefit of the promotional opportunities of article marketing. Definitely, you already know that your article can generate links back to your site from the article directories themselves, and also from any other site that publishes your article from these directories. But, do you know that you can attract more visitors and better search engine results from the same article? The first step to achieving this is to provide relevant keywords at strategic places in the article. In fact, do not cluster your article with keywords. A good idea is to aim for between a ten to fifteen percent keyword density. I would not want to go further into this here as i have discussed this in other of my articles but if you would like to find out more, look out for more of my article marketing articles.

Nevertheless, you should not just aim for your article to be accepted by article directories, but you should likewise aim for it to be used by publishers who scan the directories for website content. You should not neglect the potential that this can have on your promotional efforts, as many of these publishers may have hundreds or thousands of regular visitors who could then view your article. Start out by having a plan of what you want to achieved and make sure that you reach your targets. It is absolutely important to do this so that you can reap the maximum benefits of every article that you write and submit.

3) You have created articles with content that does not help your readers. If your only plan is to create an article and get links back from article directories, and that any visitor that you may get from this is fine. Well you may need to think again. Many article directories clamp down on the amount of articles that they accept that are simply not up to standard. Yes, they do, and even if a poorly written, uninformative article does make it into the article sites, then the potential of being picked up by webmasters seeking quality content is certainly lost. The benefits of one publisher with a hundred thousand website visitors picking up your article should be enough incentive for you to write an informative article.

Honestly, this is by no means impossible, and you may find that this value is conservative in what you may achieve from a number of publishers running your article on their site. Thorough research into a topic that is sought after is important. There may be many readers of this article who will feel that this information is all well and good but feel that they cannot write an article well, or may not know enough about a certain subject to write an article. But, this is by no means a dead end. There are so many places where you can research into a topic, or hire a writer might be an option for you to consider.

For sure, the choice really is yours on how sincere and dedicated you are in increasing the exposure of your article, and consequently your website. Basically, you can choose to gain a few back links from article directories, or with a little more effort you can enjoy the benefit of massive exposure from providing quality content, get more traffic and make more sales.