A Powerseller’s Guide to Ebay Ad Design

picture. This is the most common (and package-wise, cheapest) form of auction listing and thus a perfect way to measure the success of our listing.

Now most (if not all) auction sites will only give you a capped number of characters for your title so it is important to use this space as best you can. Based on eBay’s 55 characters main titles limit the first way to attract attention is by printing the entire title in capital letters. In a sea of lower cased rambling the capitalized title is quite effective. Next are the words in the title. You must find the balance between communicating to the buyer as efficiently and accurately as possible your item as well as making use of keywords that might increase the exposure of your advertisement.

Take the example below:

Nokia N95 great condition plus leather case charger box

Whilst it may appear to accurately describe the product in question as well as use the entire 55 character allocation it wastes precious character space and words that should be saved for the advertisement itself. It is quite possible for you to achieve a number of advertisement views or hits from people searching Nokia, N95 and several others from those searching case, charger, and box. Those searching for the latter group are unlikely to pay for a 0 item when they were only looking for a item in the first place.

Take the next example:

BLACK NOKIA N95 CELL PHONE UNLOCKED + GPS + CAMERA +ACC

In comparing the two the second example jumps at you from the page simply because of the capital letters. Most buyers of cell phones need to know first up if it is unlocked, as in most cases they already have a SIM card. By highlighting the important attributes of the item like GPS and camera you are also exposing your advertisement to potential buyers of GPS units as well as those searching cameras. Unlike the first example, GPS units and cameras are quite often priced similarly to high end cell phones so it is not completely out of the question that the phone could be purchased by those searching these items as well. Please beware that eBay and other auction sites have policies in place forbidding the use of title keywords in an attempt to gain exposure if the keyword doesn’t directly relate to the item for sale. This means that inserting the keyword iPod Nano or Motorola Samsung into the title simply to gain extra exposure across various categories is illegal – and will cause your listing to be removed and possibly have your account suspended. In the end, it pays to know your product and your target audience as well as the rules of the auction site you are using (or intending to use).

You may be thinking that the points you have just read are completely commonsensical and that anyone would be able to figure them out – and this is 100% true. The preceding approaches to online auction trade do not require any specialization in design or trade, but require only that people think as they approach this field. We cannot guarantee success for every application of our theories into your trading practices, but based on our averaged results they have worked in achieving the desired results.

MoshenARTE are the Global Product Sourcing Experts! Specializing in wholesale and drop shipping trade. For more information, visit http://www.moshenarte.com

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Cappnonymous spoofs the latest ebay advertising effort, “Come to think of it…” while poking fun at the continuing wave of deadbeat bidders on high profile items such as the dwi chair, the Marilyn Monroe Crypt, the World’s Largest Record Collection, General Lee Dodge Charger and other epic failures, along with what must surely be crossing the thoughts of CEO John Donahoe, all on the backdrop of a classic horror motion picture theme.