Author Archives: Obinna Heche

About Obinna Heche

Obinna Heche is an esteemed affiliate marketer with an impressive track record spanning over a decade. With a passion for empowering others to attain financial freedom, he has dedicated his career to assisting individuals in realizing their dreams. Obinna's expertise and guidance have made him a prominent figure in the realm of digital marketing.

How To Keep Loyal Customers Loyal Using Email Marketing

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More than likely you’ve been targeted by email promoting in the form of spam at some point. Marketing with email is a way that businesses can market to existing customers, as well as reach new customers, by email. If you wish to try email marketing, read on for some helpful tips.

TIP! Don’t send spam emails promoting your products. People who receive your unsolicited marketing messages may report them as spam.

Do not send marketing emails to those who have not requested them. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. This hurts your reputation, and if there are too many complaints about your messages, you may get your IP address blocked.

Create a personal email for your readers. Just like other kinds of marketing, a customer will more likely do business with you if you are personal with them. As an example, you can recall why a customer signed up within your email.

TIP! In order to make customers excited about your emails, try giving special discounts or promotions through newsletters. These types of emails will provide your customers real value and encourage them to tell their friends about your company.

Make sure your emails are closely targeted. When you achieve having a few readers, be sure to think of ways on how to make them to ask their friends to sign up. You should also be sure you have a subscribe link sent out in your email. This will help your existing customers send a link to their friends. This will cause your base to grow organically.

Do not ever send emails with headlines such as ‘Buy now”! messages. Overbearing sales techniques such as these cause you to come across as a spammer, potentially losing your customers. Build a strong relationship with your customers to ensure they respect you and what you sell. Your subscribers will take notice of your methods, and will be more likely to make a purchase from you.

TIP! Don’t send more than one email marketing message per week. Most likely, your customers receive a bunch of messages a day.

Ensure that every email address on your list has given explicit permission to receive emails from your business. If your emails are considered spam, you won’t be taken seriously. It could go as far as people not desiring to do business with you any longer.

Email Programs

TIP! You usually don’t want to send emails around major holidays. Most people will be busy celebrating and will not check their emails until they go back to work.

Avoid using a lot of graphics in your e-mails. Some email programs may block graphics, so if your email is heavily dependent on pictures some of your audience won’t be able to read your email. In addition, email programs are more likely to send your emails to the junk mail folder if you overuse graphics.

Sending out quality email is a part of establishing a good image for your brand. Because of this, you should design a template which lets you incorporate the company colors, logo, and other special fonts that are on your site. This will foster instant recognition among your readers.

TIP! Keep the graphics to a minimum in your emails. Since some email programs block graphics, any email which contains a lot of graphics will not display correctly to recipients that have these types of email programs.

Look at how spammers run their messages, for a lesson in what you should never do. Sign yourself up for a random free email account and then post that email address in various places around the web. You will soon find that spam emails begin to roll in. Learn from what those emails do wrong, and adjust your own email campaigns accordingly. Your brand’s credibility will be boosted if you separate yourself from spammers.

Active Feedback

TIP! The more you allow your customers to customize their experiences, the better your campaign will be. Let your subscribers decide on the the number of messages they receive, how often they get them and what information they want to disclose.

Try to enhance your campaigns for marketing with email with not just active feedback, but passive feedback, as well. Ask what they like about your emails, what they don’t and what they’d like to see added, all called active feedback. Readers generally aren’t even aware of passive feedback, on the other hand. Use the tools at your disposal to analyze how many people read your emails and how often the links within are clicked.

Take advantage of the call to action technique in your emails. This will allow your recipients to know what actions are expected of them once they read your email. If you have links, make them obvious and include the instructions on how they should be used. These sections can be repeated by just including them within the very top and bottom portions of your emails.

TIP! The importance of remembering to use branding in your email marketing campaign can’t be understated. Whatever distinctive design elements and styles your company already uses, such as logos, fonts, and color schemes, should be incorporated into the emails you send out, too.

Marketing by way of email is an everyday occurrence that pretty much everyone is used to by now. For all intents and purposes, marketing with email is basically a medium in which businesses market to prospects via the email medium. If used properly, email marketing is an effective strategy for almost any business. The tips that were shared in this article will help you in this endeavor.

Keys To Success In Your Next Video Marketing Campaign

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Have you used online videos in the past but failed to have any results? Is this your first time trying it? Regardless, it is necessary to learn more if you are to succeed. This article will show you how to get started in video marketing.

TIP! Keep your business relevant to today’s audiences through video marketing. You can ask for questions or comments and respond to these in short videos.

Instructional videos are very beneficial to video marketing campaigns. Video demonstrations are one of the best way to communicate about your product and get people interested in trying it out for themselves. Seeing how products work is terribly effective at convincing people to buy them.

Each video should remain concise and focused. When not properly prepared, straying from the topic is common. Write down what your video will contain and stick to it. Stick to the topic and it will turn out great.

Trafficked Site

Do not ignore YouTube. Start your video marketing campaign here. You get free video hosting. You can also take advantage of being on the third most highly-trafficked site anywhere. YouTube is the most trafficked site for videos, and the second most for searches. Don’t underestimate it!

TIP! Working with a team is beneficial for quality videos. You can work with anyone you know to come up with a great concept and execute it.

When making a video to promote a product, include an active link where they can go to purchase it. This link should be inside your video player. This way, this link will be there in case people end up sharing the video somewhere else.

Always have interesting content. If you are going to make a video to advertise your online business, you should ensure that it is entertaining. Putting your videos on a hosting site such as YouTube may attract more visitors, but not if your videos are dull and uninteresting. People want to watch entertaining and informative videos. You can continually increase your traffic by always providing interesting videos.

TIP! Don’t overlook YouTube. Begin your campaign of video marketing there! YouTube offers free video hosting.

If you have a lot of colleagues or employees, recruit them for help when you are trying to market with video. Your video spokesperson must speak clearly, project a trustworthy air and be at ease in front of the camera. Don’t think that you are limited to one person you work with in the video.

Mailing List

TIP! If you have a lot of people that you work with, see if they’ll help you with the video marketing campaign you’re working on. Use someone who can handle being in a video.

You should always put a link to your mailing list, as well. Your viewers may wish to sign your mailing list so that they can receive additional information on your video topic. This is an ideal time to use your sales pitch.

When you produce a video, always ask your viewers to do something. Frequently, this sort of approach is labeled as a “call to action”. One example would be to get people to join a mailing list by asking them to check out the link you provide in the description. You just have to make the process easy for them.

TIP! You will keep people coming back to your site if your videos stay fresh and interesting. Boring content just makes people angry.

The more information you can gather from analytics and other Internet tools, the more you can improve on your current strategy. Use what you learned from the first video to improve on it with better content and better production values.

Come up with a measure of the success rate of your videos. Guessing is not accurate enough to base a business plan on. However, hard data is the only reliable way to know for sure. Review the number of viewers for each video, how many viewed the entire thing, and other relevant figures.

TIP! Most individuals appreciate honesty. Don’t waste your time and money touting a product, service or idea that you cannot personally stand behind.

Your videos should be short and filled with useful information. People who are online generally want to move from task to task quickly. Your videos should be no more than five minutes in length in order to prevent viewers from clicking off your video before it’s done. Nothing can shake customers’ attention and make them forget the good things like a distraction, glitch or dull moment.

In most cases, it is best to create videos that do not resemble traditional advertisements. If your only approach is the well-worn sales pitch, then your customers will quickly tune out on your marketing videos. There should always be new and creative content. You can focus on tips, Q & A sessions, product demos or informative pieces.

TIP! Remember to share your videos! Send it by email to people you know. Blog about it.

Hopefully you now feel more knowledgeable about video marketing. It’s never been a better time to start using these techniques to bring new customers to your business. Great success is possible, so seize the day!

Personal Branding Social Media Themes

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It really bothers me when I see so many brilliant and talented people miss the chance to achieve the life of their dreams because they neglected to promote themselves as a BRAND!

If you do not already own the domain name for YOUR NAME or if you have not started blogging and creating an online presence for your name, you are making a big mistake!

Whether you have an immediate need or whether its an investment for your future, you can be sure that building your own name as a brand will bring you massive returns over time.

Conversely, if you don’t start building your name as a brand now and someone else does it before you, the opportunity will be lost permanently!

Well did you know that today, more than 56% of people will research you or your product online before making a purchase decision? And that number will only grow in the future.

This is important even if you are not selling any product or service, because your credibility and brand value affect almost EVERY area of your life!

In each of these circumstances, your prospective employer, sales prospect, business partner, boss and even your date will be “Googling” YOU before they make their decision. Get the picture?

Now you may or may not have heard about me. My name is Brian Wong. I am a regular person like you and everyone else. The difference is that I have built a very powerful online brand for my name.

Just do a search on Google, Youtube or anywhere else online and chances are you will find some of my material online.

There’s not enough time to list every opportunity, income stream, and experience that became available to me because I started to brand myself online with my blog and social media websites!

I got to network and become business partners with International speakers, gurus and marketers whom otherwise would not give me the time of day!

I get tons of offers for joint ventures and many business opportunities that few others have access to!

I get amazing credibility every time I want to close a business deal or want to get an appointment with somebody.

Just take a look at my daily income just from my Clickbank commissions. The snapshot below is just one of my Clickbank accounts. I have not included the thousands of dollars I receive via check, Paypal and direct wire transfers!

There are countless other amazing opportunities, events and experiences that I have gotten access to that is hard for me to show here. The point is, that all of this would not be possible if I did not embark on a massive personal branding campaign over the few years!

But trust me when I say this… if you are NOT building your online brand then you are going to miss out on a great deal of opportunity, income and experiences that would otherwise be open to you! So START NOW!

Time is a factor! Many of the important factors that determine high search engine ranking is linked to time. For…

Making Social Media Marketing Work For You

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Undoubtedly, you have heard about the phenomenon that is social media marketing today, and probably have plans to get in on it. Chances are, you are accustomed to other, more older marketing methods. Using social media to market your business is much like other methods. You can find out how to properly use this marketing technique to get the most out of it. Here are some ideas that will assist you in doing just that.

TIP! Make sure any blog you keep is up to date, and contains useful and relevant information. If you are having some sort of sales event, you should write about it on your blog.

It’s important for you to truly engage in conversation with your social media followers. Receiving feedback from your customer is great, but it’s up to you to respond back to them to open the door to discussion. Expand upon their comments by talking to your customers. Find out what your customers really like and dislike about your products, and use that information to help move your company forward.

Invite all your friends and acquaintances to visit your social media sites. Even if these consumers don’t need or want your product, they might be inclined to tell others about it which helps spread the word of your business much more quickly.

Exclusive Offers

Give your social media followers exclusive offers. You should offer them something they are not able to obtain elsewhere. Running a contest is a great way to show fan appreciation. If this is not an idea that would work for you, give them exclusive offers and coupons that are only available to fans and followers. Additionally, make special announcements exclusively on your social sites.

TIP! Place Facebook share buttons on the top of all of your blog posts. When someone visits your blog, they can easily share material they like with other people via social media.

Make certain you update your social profiles often. You may end up losing customers if you don’t update your site as often as they expect you to. Work on updating your followers a couple of times each week.

If a customer or potential customer asks you something or comments on your social media site, it’s important to promptly answer them. Be sure to check for comments and questions at least once a day. They’re easy to miss, so you have to be vigilant.

TIP! Stay active on your social media sites. Success relies on your commitment to being social.

Make sure to use all of your social media connections, when posting to YouTube, also add buttons for Facebook and Twitter to maximize your efforts. It’s better to get YouTube members to subscribe to you on Twitter or Facebook, since they will share the videos that they like.

Even if social networks have changed the way we communicate with each other, you should always remain professional. Making personal connections with other users is fine, but the tone of communication should stay professional. Don’t argue, just delete the comments or posts that aren’t constructive. Make a separate personal account to trade cat pictures with friends and family.

TIP! In your website content, mention your social media efforts. For example, you could celebrate your 1,000th “Like” on your Facebook fan page by creating an article to commemorate it.

If you use social media for personal use, you have probably seen a variety of altered and Photoshopped advertisements and images. It is a clever idea to use such intriguing images because this will draw the possible buyer to your ad. When they have been drawn to the ad you made, they will most likely spend money on your product.

Social Media

TIP! Profiles in social media sites often allow you to add various buttons and an RSS feed. Ensure that this is clearly visible on your websites, blogs, emails and in your signatures when you comment.

Like other forms of advertising, social media marketing takes time. The idea should be to develop a base and then to grow followers based on your initial niche. It requires you to continue working on drawing people to your Facebook or Twitter pages. This must be done prior to beginning a large-scale campaign. Also, it’s wise to make your social media page known via other marketing methods.

Flexibility is very key when managing the content on your website. When you launch a big campaign on a new product, make sure to provide the frequent updates people expect to see. But, if you cannot come up with good content topics, you may be better off posting less frequently.

TIP! Respond to comments made by users on any social networking sites your company inhabits. Check these sites often to see if there are any concerns you need to address.

Social media marketing presents a huge opportunity for your business, but only if you are prepared to address the inevitable negativity that comes with such a public format. It is always a good thing to know that there are positive things to say about your company, but you also have to deal with complaints. Customers will respect your willingness to deal with difficulties head-on.

Social Media

TIP! You should always post often to Twitter so your followers can always have updated, and not buried, information from you. In order to succeed on Twitter, you not only need to post relevant content, you need to post frequently.

If you learn to market using social media, you will learn it is almost all the same. Put what you’ve learned in this article into action to help you make your social media presence lucrative. If done right, your social media marketing can even turn out to be fun!

Your Fortune Awaits You By Using Our Social Media Marketing Helpful Hints

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The odds are fairly good that you have at least heard about social media marketing before. However, knowing how to implement it correctly for business growth is a completely different story. You might be able to use some marketing methods that are older. Fortunately, the rise of social networking sites carries a number of unique opportunities for businesses as they compete for consumers’ attention online. The following hints and tips can help you get started.

TIP! If you’re on Twitter, try creating varied and rich content for your social media marketing. Send tweets with tips and suggestions that are related to your business.

Keep your blog entries fresh and exciting to entice your readers. When you do this, readers can have some idea when new content is coming and will be there waiting for it. This is also the truth when people subscribe to other publications. So it is crucial that you have content that encourages visitors to return to your site.

Be wary of hiring a social media marketing company. It is not uncommon for these agencies to use unscrupulous and unfair business practices to cheat business owners of their money. Some of these companies create fake accounts on social networks using bots and proxy servers. Your advertisement would be rarely seen by an actual person, no matter what the view count says. You will just have wasted a lot of money.

TIP! Do you want to have an actual relationship with the customers? For building up sales, keep bells and whistles to a minimum, and use social media for advertisements. Saying “Hello” is a great way to begin a relationship with your customers.

What will your strategy entail? If you rush into any campaign without doing your research, you may find yourself spending time and money to get no returns. Developing a solid plan of action can really help your social media marketing campaign to be ultimately successful.

Always answer to the messages and comments you receive on social networks. You need to become a comment hawk to ensure that you’re not missing anything. Get in the habit of checking out the comments first after you log in.

Social Media

Until you can develop your own unique voice in the social media networking world, try following the ideas of others. Have knowledge about what your competition utilizes for their particular social media marketing tactics, and copy them until you discover what works best for you. Look up their social profiles, the type of specials they have, and the messages that they post.

TIP! When posting from your social media accounts, you should strive to come across as humble and approachable. Customers tend to be put-off by posts that carry an arrogant or conceded tone, regardless of your company size.

Consistently keep an attitude of humility in all your social media content. Even if your company is massive, followers won’t be impressed by posts that are filled with arrogance. Don’t ever assume that you have more power than your customer base and followers. They are the cornerstone to your success.

To share updates from popular Twitter users or tag another user in a post, include an “@” symbol just before their user name. By doing this, they receive notification that you have posted about them. This can either lead to a tweet reply, or they will re-broadcast your post to a wider audience.

TIP! Twitter allows you to set your account so that any blog posts will be tweeted automatically. If you prefer, choose a handful of bloggers trusted to put up good content and link to their material in your own post updates.

Take the time to do more research about your different options if you are thinking about advertising with social networks. Every social networking site is unique, and being aware of these differences can assist you in utilizing your time as wisely as possible. You could discover a single site is the best one to use because it reaches more people. It is up to you to find this out.

If you don’t fully understand the needs and interests of your potential customers, your marketing campaign won’t be successful. Try to figure out what makes people tick, and leverage off of this to create your content.

TIP! Even with constant revolutions in how we communicate on social networks, we should still maintain the same basic mannerisms and professional characteristics. Introduce yourself personally, but always keep a professional tone.

When people leave comments or questions on your page, always respond to them. This should be true even for negative comments. Responses to posts show people that their opinions matter to your firm, and this can instill a higher level of trust in your brand and products. Always respond to consumers in quick order, so they don’t feel like you’re not paying attention to them.

Social Media

TIP! One of the fundamental rules of social media marketing is that you need to engage with your customers. If one person suggests something, then other people probably feel exactly the same way.

When you learn social media marketing, you will see that it is similar to other types of marketing; however, it also has some very unique rewards and challenges. Put what you’ve learned in this article into action to help you make your social media presence lucrative. If you do things right, social media could even be fun!