Many people will automatically think “spam” when they hear about an e-mail marketing campaign, and they will be turned off by the idea. You need to put together an marketing with email campaign that engages the customer, encouraging them to buy something. Read on to find out some great ways to use marketing with email.
The primary reason for e-mail marketing is to lead customers to purchase your products or services. Therefore, every email you send should increase the likelihood that subscribers will buy. This can be accomplish by drafting messages containing facts about new offerings, that reveal new uses for existing products or that inform customers of available discounts.
When adding consumers to your email list, require that they double opt-in. Although it is an extra step for your customer, you can be more confident that your customer is genuinely interested and it also reduces the risk of trouble with your email provider for spamming.
Email promoting can be made more effective by giving your customers options. Allows your subscribers to select the number of messages that they would like to get, and the amount of information that they want to disclose to you. Giving your customers more control over the process will make them more comfortable.
Always limit your mailings to people who have given you permission to do so. If you choose not to, you can cause customers not to trust you and it could give your business a bad name. You may also find yourself blacklisted by some ISPs, making even bigger problems for the campaign and business.
You can learn some valuable information about how not to email market by studying spam. Get a free email address, post this address all over the Internet, and watch how much spam you receive. Look at the negative aspects of each email and consider how it could have been done better. By not spamming others, you immediately make yourself more credible.
Mobile Devices
Remember, that many of your email subscribers will be reading your mailings on mobile devices, like smartphones. These mobile devices have lower screen resolution than traditional computer screens and provide much smaller screen size. Knowing the limits of these mobile screens will allow you to make emails that your users can read.
Use your emails to give your customers incentives. Give them a persuasive reason to conduct business with you. You could offer anything from a discount, to free shipping when they spend a certain amount on your site.
If you’d like your emails to feel more personal, try mixing up your format every so often. If you use HTML in your messages, try sending out a basic text email instead. This can help your customers relate to you and your products.
Add personalization into your emails. You can insert the recipient’s name, and much more, in a standard message. Take advantage of all of the data you have about your readers. Break your subscribers list down into smaller groups that share common interests and tailor different messages to appeal to each group as much as possible.
Remember that you’re working on enhancing your reputation when you’re developing your e-mail marketing campaign. Avoid doing anything that could be considered misleading. Only engaging in white hat tactics will ensure that your reputation remains intact.
Be sure the emails you send are short and to the point. Make sure that you get straight to the point. This will show that you value the time of your readers. It also makes it more probable for the reader to actually read through the message in its entirety. Remember the importance of this, as your important links and content will probably be near the end of the email.
Know your audience in order to have a marketing campaign that is successful. What would they like to see? What material would they be interested in reading? Find ways to turn these thoughts into valuable sales opportunities. Use these answers to chart a course for yourself.
