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Category Archives: Social Marketing
Top 5 Ways to Build an Online Business with Facebook Ads
Top 5 Ways to Build an Online Business with Facebook Ads
Marketing strategies and campaigns for promoting your business online do not have to require a huge budget. Creating awareness among people through advertisement, Google PPC advertisement, pamphlets, and many such mediums can costs a lot of money. To cut down these expenses would be anyone’s dream and this dream now could be fulfilled by promoting your online business through Facebook ads.
Along with the Facebook profile and fan pages, Facebook ads are turning out to be a source of creative promotion of the online business. These ads are displayed periodically along with the profile of every user and these ads have been really successful in creating awareness among the users about the online business.
Facebook ads provide the following opportunities to promote the business:
1) At this very moment, the Facebook members amount to around 400,000,000 which will continue to increase over time. So you can imagine the amount of exposure you are going to have through the Facebook social ads. The number would automatically reduce to the target niche, giving you a comprehensive idea about the demand of your product.
2) The Facebook ad, along with showing your ads on different profiles, also tracks and reports the progress of your ads on the social networking site.
3) The great thing about Facebook ads is that it will give you the insight and record of how many times your ad have been clicked.
4) The Facebook ads not only support the text based advertisement, but you can also creatively make an image to give the message of your online business to people. You can use the signature line of your company in the image to enhance the marketing.
5) The Facebook ads give two options on the payment for the ads frequent show ups. These two options are: choose either pay per click or choose to pay per impression in your local currency.
Look at the advantage Facebook social ads could give you and you would not have to rush around with hoardings and TV advertisements to promote your online business. The top reason businesses to include corporate America are using Facebook ads is because of the fantastic opportunities that are available to marketers through the demographic features Facebook provides when designing ads. Using this demographic data, you can have your ads only show on pages belonging to or being viewed by only those people who fall within your target market niche.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
Want to learn more Internet marketing techniques on how to build a successful businesses online?
If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars
For more information on this topic and author go to http://www.DrDaveHaleOnline.com
Dr. Dave Hale is a recognized international business coach to millionaire entrepreneurs, graduate business school professor, author, and frequent professional speaker at entrepreneurial industry conferences. His business development success techniques were documented in his book The High Performance Entrepreneur: 12 Essential Strategies To Supercharge Your Startup Business. Dr. Dave has authored over 25 publications related to business success, Internet marketing and high performance business factors.
You can obtain the inside information and training from Dr Dave at http://www.drdavehaleonline.com
Article from articlesbase.com
Facebook Ad Basics: Advertising With Social Media And Not Google
Marketing strategies and campaigns for promoting your business online do not have to require a huge budget. Creating awareness among people through advertisement, Google PPC advertisement, pamphlets, and many such mediums can costs a lot of money. To cut down these expenses would be anyone’s dream and this dream now could be fulfilled by promoting your online business through Facebook ads.
Along with the Facebook profile and fan pages, Facebook ads are turning out to be a source of creative promotion of the online business. These ads are displayed periodically along with the profile of every user and these ads have been really successful in creating awareness among the users about the online business.
Facebook ads provide the following opportunities to promote the business:
1) At this very moment, the Facebook members amount to around 400,000,000 which will continue to increase over time. So you can imagine the amount of exposure you are going to have through the Facebook social ads. The number would automatically reduce to the target niche, giving you a comprehensive idea about the demand of your product.
2) The Facebook ad, along with showing your ads on different profiles, also tracks and reports the progress of your ads on the social networking site.
3) The great thing about Facebook ads is that it will give you the insight and record of how many times your ad have been clicked.
4) The Facebook ads not only support the text based advertisement, but you can also creatively make an image to give the message of your online business to people. You can use the signature line of your company in the image to enhance the marketing.
5) The Facebook ads give two options on the payment for the ads frequent show ups. These two options are: choose either pay per click or choose to pay per impression in your local currency.
Look at the advantage Facebook social ads could give you and you would not have to rush around with hoardings and TV advertisements to promote your online business. The top reason businesses to include corporate America are using Facebook ads is because of the fantastic opportunities that are available to marketers through the demographic features Facebook provides when designing ads. Using this demographic data, you can have your ads only show on pages belonging to or being viewed by only those people who fall within your target market niche.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
Want to learn more Internet marketing techniques on how to build a successful businesses online?
If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars
For more information on this topic and author go to http://www.DrDaveHaleOnline.com
Facebook has over 400 million active users. That is, 400 million people who regularly use their accounts to interact with friends, families and online communities. This is where the fish are swimming; and this digital ocean is where you should seriously consider investing your advertising dollars.
Facebook makes it simple to create and track your ad, and in essence the process is very similar to Google’s pay-per-click ads. Aesthetically the biggest difference between the two is that Facebook allows for a photo to be attached alongside the ad. A visual accompaniment draws a user’s attention more than plain text, and if the right photo is chosen it could be the decisive factor that influences a click.
Another point where Facebook differs from Google is in the targeting of their users. Facebook has a unique network of members that provide valuable information on their locations, marital status, likes and dislikes and more. In effect, they have an unrivaled database of consumer preferences they can wield on behalf of advertisers in order to ensure that each ad is showcased to a relevant consumer.
For example, one can opt to display ads only to male users between the ages of 18 and 25, who enjoy knitting and attend Harvard. What is more remarkable is that Facebook tallies the potential reach for the ad, such that you will be given a figure for how many users this criteria applies to. Google’s ads, while fairly well targeted compared to traditional media ads, cannot match this level of relevance. By allowing advertisers to target more specifically, they can create a greater number of ads that cost less money but target only the appropriate people.
The one drawback that will undoubtedly hinder Facebook ad conversion rates compared to Google ads is the nature of the user these ads are reaching and why they are on Facebook and not Google. This has to do with being an active user and a passive user.
Consumers on Google are active; they are searching for something specific and the ads they see are likely to assist in this search process. Facebook is a pool of passive consumers who are typically not pursuing product information as they use the service. Therefore, the ads they come across are likely to have less of an impact at that time due to the user being preoccupied with socializing rather than shopping.
What must be stressed is that Facebook ads are less effective at creating quick sales or short-term conversions, and better suited for building awareness and creating and fostering relationships with users. This is rather fitting given that Facebook is a site aimed at nurturing and maintaining real relationships. Any campaign that utilizes this space must have long-term considerations at its forefront of goals. Use Facebook to create a consumer sub-consciousness of your product such that when they are shopping in the future, the thought of your brand will resurface and may lead to conversion. While these conversions may be more difficult to quantify, the value they offer outweighs the challenge.
Tim Kennedy writes on behalf of inSegment, Boston’s leader in search engine marketing, internet marketing, and the home of Boston SEO.
Article from articlesbase.com
Question by Monica A: How do I get rid of those survey ads on facebook pages?
Those facebook groups that ask you to join, then show you the WEBSITE that you need to go to, to see the video or picture. When you visit the website, there is a pop-up that says “You must take a survey to see the video or picture.” I can’t even do them, because they’re all mobile subscription pages… any suggestions that have been trialled and actually work??
Best answer:
Answer by TexHabs007
look through the applications you signed up for, delete those you don’t
Add your own answer in the comments!
Facebook Ad Disaster
Facebook Ad Disaster
You may have been given quite a few Facebook Ad tips by well-meaning friends or forum members. I just read one tip you should definitely avoid – and that’s creating a new Facebook account under a pen name for your business.
Let’s take the case of Walter (not his real name, of course.) Walter wanted to market and create a Facebook ad for a small game he had developed, since he knew that Facebook was an especially fertile ground for ads involving fun and entertainment. However, he found out that all Facebook ads are linked to personal profiles. His main Facebook profile presented him in a light that he felt would not sit well with his potential customer base, so he created another profile under the pen name he used for his blog (one he actually had registered at his bank so cheques could be made out to the pen name and cashed). In other words, it was perfectly legal with his bank to do business under that name.
Walter had taken great pains on that particular blog, without telling any outright lies, to allow readers to think of him as much younger than he was. He used a younger “tone”, and learned the right idioms to help him fit in with his niche’s 17-21-year-old age group. So to fit in with the blog, he gave his Facebook alter-ego a much more recent birthdate, and randomly typed in the name of a college he’d never attended.
9 months later, his game was just beginning to enjoy success. He had added some apps, created a Facebook group and had about 23,000 subscribers. The ad had been a definite success.
Then – disaster! Facebook somehow found out his profile was “fake”. It was promptly pulled.
So was his ad.
His 23,000 subscribers – and all his apps and data – disappeared… into thin air.
There was nothing Walter could do about it… except start all over from scratch.
Note that Walter had no intention of being dishonest – merely clever (and perhaps a little playful). “Fraud” never entered his head; and he had indeed checked to make sure that he was allowed to have more than one profile on Facebook. But what he didn’t was thoroughly read Facebook’s terms, in which Section 4, “Registration and Account Security” states up front that you have to provide your real name and information.
The very first point in the list states:
“1. You will not provide any false personal information on Facebook, or create an account for anyone other than yourself without permission.”
Not only was Walter’s pen name “false”, in Facebook’s eyes, but also his birthdate and college.
Now, whether you think that Walter was being fraudulent or whether you understand his intentions and agree with his viewpoint that it was “marketing”, it doesn’t matter. The point is, Walter lost months of hard work, 23,000 and a lot of money.
The fine print can be maddening – especially on Facebook, where sections seem to contradict each other, and definitive answers are often only found after accessing many pages (not all of them easily found).
But if you are going to invest that much time and money into a marketing and advertising campaign, it pays not to ignore that fine print.
The price – as Walter will ruefully tell you – is far too high.
For Great Facebook Ads Info And Tips Click Here
Article from articlesbase.com
Branding and Facebook Ad Success
You may have been given quite a few Facebook Ad tips by well-meaning friends or forum members. I just read one tip you should definitely avoid – and that’s creating a new Facebook account under a pen name for your business.
Let’s take the case of Walter (not his real name, of course.) Walter wanted to market and create a Facebook ad for a small game he had developed, since he knew that Facebook was an especially fertile ground for ads involving fun and entertainment. However, he found out that all Facebook ads are linked to personal profiles. His main Facebook profile presented him in a light that he felt would not sit well with his potential customer base, so he created another profile under the pen name he used for his blog (one he actually had registered at his bank so cheques could be made out to the pen name and cashed). In other words, it was perfectly legal with his bank to do business under that name.
Walter had taken great pains on that particular blog, without telling any outright lies, to allow readers to think of him as much younger than he was. He used a younger “tone”, and learned the right idioms to help him fit in with his niche’s 17-21-year-old age group. So to fit in with the blog, he gave his Facebook alter-ego a much more recent birthdate, and randomly typed in the name of a college he’d never attended.
9 months later, his game was just beginning to enjoy success. He had added some apps, created a Facebook group and had about 23,000 subscribers. The ad had been a definite success.
Then – disaster! Facebook somehow found out his profile was “fake”. It was promptly pulled.
So was his ad.
His 23,000 subscribers – and all his apps and data – disappeared… into thin air.
There was nothing Walter could do about it… except start all over from scratch.
Note that Walter had no intention of being dishonest – merely clever (and perhaps a little playful). “Fraud” never entered his head; and he had indeed checked to make sure that he was allowed to have more than one profile on Facebook. But what he didn’t was thoroughly read Facebook’s terms, in which Section 4, “Registration and Account Security” states up front that you have to provide your real name and information.
The very first point in the list states:
“1. You will not provide any false personal information on Facebook, or create an account for anyone other than yourself without permission.”
Not only was Walter’s pen name “false”, in Facebook’s eyes, but also his birthdate and college.
Now, whether you think that Walter was being fraudulent or whether you understand his intentions and agree with his viewpoint that it was “marketing”, it doesn’t matter. The point is, Walter lost months of hard work, 23,000 and a lot of money.
The fine print can be maddening – especially on Facebook, where sections seem to contradict each other, and definitive answers are often only found after accessing many pages (not all of them easily found).
But if you are going to invest that much time and money into a marketing and advertising campaign, it pays not to ignore that fine print.
The price – as Walter will ruefully tell you – is far too high.
Are you one of those entrepreneurs who is focusing on branding their business or company? If your answer is “yes”, you may want to link your Facebook ad to your Facebook page.
What’s that? Don’t have one? Well. Let’s have a look at Facebook pages… and then you can tell me why not. Okay?
A Facebook page provides “a customizable presence for an organization, product, or public personality to join the conversation with Facebook users”, according to Facebook. Its main focus is the “stream of content” provided by page administrators.
In other words, create a page for your company or yourself, providing real-time feedback, updates, screen shots and photos. Then give it a strong voice (yours), endowing the page with a definite, deliberate personality – one which you want aligned to your company mission and values. Chances are you will find you’ve created a powerful connection with your visitors. The content on your page and the feedback from real readers may help convince them to then click on your sales page link or the link to your main site, once your ad appears and people see that yours is a lively, positive page.
Another thing a page can do is charm potential customers into regular visits – particularly if they know you are going to:
– Provide them with an “insider” peek into your company’s heart
– Give them inside information
– Provide them with the latest news about your product or company
– Give them a “reward”; perhaps a special discount link, a game against other fans, or the chance to enter a contest or draw (run the latter two events by Facebook first!)
Regular users are your biggest asset – and a sure sign that you’re doing things right.
Beware of “Selling”
One thing that is key to creating a successful, strong Facebook Page: Be honest and up-front with your readers. Avoid anything that even faintly resembles hype or a sales pitch.
This should be the place they go that makes them feel as if you’ve let them slip into your private lunchroom, chatting with them like a friend and sharing things you wouldn’t share with outsiders. (Your posts will also appear in their News Feed, adding to the feeling of immediacy).
On top of this, Facebook has provided some great features to enhance your readers’ experience on your page: Options such as…
– Multi-media functional Wall (you can control what content you allow your fans to post)
– The ability to publish or not publish your posts to your fans’ News Feed
– Easy-to-navigate topside horizontal tabs containing Facebook “core” tabs such as Events and Discussion (Which you can enable… or not)
– Status update option
Check Your Stats
But perhaps its most exciting option is allowing you the ability to check your stats on viewer engagement. You’ll be able to see stats on comments and news feed use. (This is provided through their Facebook Insights platform.)
The only real drawback? Once you’ve created your page name, it can’t be changed or edited. (Everything else on the page can be adjusted). So make sure you take your time, picking exactly the right name, and putting it in the best category for your ad campaign. (The category also is permanent.)
Go visit your competitors’ Facebook pages (and especially the professionally-produced pages of Big Guns like Nike and Coca-Cola) and see what features and elements you like… and what you don’t like.
Facebook pages allow you a flexible range of applications you can choose to add… or not. These include:
– Videos
– Photos
– Events
– Reviews
And if these don’t meet your needs, check out the Facebook Applications Directory to uncover further apps that can help enhance your new Facebook page.
For More Great Info And Tips Click Here.
Article from articlesbase.com
Question by Chelsea: what are these ads on my facebook profile?
on my profile on facebook i have these ads like from best buy and stuff! its not like on the side of my profile its literally where all my updates are, like above my status. i’m afraid this could be a hacker! what can i do to get rid of these weird ads???
Best answer:
Answer by Gnostictray
reboot browser and if not computer..
Know better? Leave your own answer in the comments!
Facebook Ad Power – Killer Facebook Marketing How To
Facebook Ad Power – Killer Facebook Marketing How To
Facebook Ad Power is the most recent Internet marketing product the focuses on Facebook Marketing and Facebook ads. The idea was bred out of Ryan Deiss’ desire to still do pay per click marketing in the affiliate arena.
Right now, Facebook is serving about 40 billion ad impressions a month, and that number is only set to increase. The traffic is of a higher quality than Google’s pay per click service or banner ads as well. How Facebook marketing works is they give you access to pay per click ads at a very reasonable price. You just create the ad, select your demographic, and you’re off and running. The issue for some people is setting up the correct landing page. Facebook is picky about what landing pages it will let you direct traffic to because it wants to maintain the ‘community’ feel.
When Facebook first launched their ad platform, users and marketers didn’t accept it too readily. It was a social network. Did the Facebook executives really think users would click ads? Apparently, they were right. But not at first. Originally, Facebook marketing was difficult to use and it didn’t provide much return on investment. Then, after they refined their platform, it became a way to get ultra targeted traffic. That’s what Facebook Ad Power is all about.
Facebook Ad Power was designed to teach you the intracacies of Facebook marketing, without all the trial and error that normally goes into working with a new advertising platform. If you’re like me, that trial and error period usually ends up with me wasting a few thousand dollars trying and tweaking and testing and calculating. Ryan has taken the time to do all that testing for us and tell us what works – from ad copy to landing pages. I know from my results that this stuff is spot on.
One of the things Ryan does which I really like is he has a monthly Question and Answer call detailing the changes to the Facebook advertising platform. For me, this has been a godsend because it’s saved me quite a bit of money and even more headaches. It’s awesome to know about what changes are happening before the fact. It saves the trouble of logging in and having to adjust campaigns on the fly or pause them to rework them!
In summary, if you want really cheap traffic that is perfect for your niche, make sure you check out Facebook Ad Power. It’s a must have if you’re serious about tapping into the diverse demographic that Facebook serves. It’ll give you an edge over your competition, no doubt about that.
Get free instant access to my free <a target=”_new” rel=”nofollow” onclick=”javascript:_gaq.push([‘_trackPageview’, ‘/outgoing/article_exit_link’]);” href=”http://marketinghackz.com/free-report/”>Internet marketing blueprint</a> that’ll walk you through some secret strategies I use to crush it in niche markets and for top paying clients. Also, make sure you visit the <a rel=”nofollow” onclick=”javascript:_gaq.push([‘_trackPageview’, ‘/outgoing/article_exit_link’]);” href=”http://marketinghackz.com/facebook-ad-power/”>Facebook Ad Power</a> article for more information on Facebook marketing and to get the bonus I’m offering!
Article from articlesbase.com
How to Get Your Facebook Ads Approved
Facebook Ad Power is the most recent Internet marketing product the focuses on Facebook Marketing and Facebook ads. The idea was bred out of Ryan Deiss’ desire to still do pay per click marketing in the affiliate arena.
Right now, Facebook is serving about 40 billion ad impressions a month, and that number is only set to increase. The traffic is of a higher quality than Google’s pay per click service or banner ads as well. How Facebook marketing works is they give you access to pay per click ads at a very reasonable price. You just create the ad, select your demographic, and you’re off and running. The issue for some people is setting up the correct landing page. Facebook is picky about what landing pages it will let you direct traffic to because it wants to maintain the ‘community’ feel.
When Facebook first launched their ad platform, users and marketers didn’t accept it too readily. It was a social network. Did the Facebook executives really think users would click ads? Apparently, they were right. But not at first. Originally, Facebook marketing was difficult to use and it didn’t provide much return on investment. Then, after they refined their platform, it became a way to get ultra targeted traffic. That’s what Facebook Ad Power is all about.
Facebook Ad Power was designed to teach you the intracacies of Facebook marketing, without all the trial and error that normally goes into working with a new advertising platform. If you’re like me, that trial and error period usually ends up with me wasting a few thousand dollars trying and tweaking and testing and calculating. Ryan has taken the time to do all that testing for us and tell us what works – from ad copy to landing pages. I know from my results that this stuff is spot on.
One of the things Ryan does which I really like is he has a monthly Question and Answer call detailing the changes to the Facebook advertising platform. For me, this has been a godsend because it’s saved me quite a bit of money and even more headaches. It’s awesome to know about what changes are happening before the fact. It saves the trouble of logging in and having to adjust campaigns on the fly or pause them to rework them!
In summary, if you want really cheap traffic that is perfect for your niche, make sure you check out Facebook Ad Power. It’s a must have if you’re serious about tapping into the diverse demographic that Facebook serves. It’ll give you an edge over your competition, no doubt about that.
Getting ads approved on Facebook is a nightmare if you do not know how to structure your ads and landing pages the right way. It takes a while for the reviewers to look at your ad and when they do, they disapprove them faster than anywhere.
At least on google’s pay-per-click (PPC), they may let your ad run for a while before dropping your quality score and you kind of know where the problems lie at least. With facebook, it’s impossible to understand why your ad was rejected.
Mostly, people will give up – it’s a puzzle they don’t have time to learn, especially if they are still fathoming out why their google account got slapped!
But learning how to do facebook ads can generate a huge majority of your traffic if you do it the right way. So it’s certainly worth persevering. This article explains how you can tap into what Facebook so you can avoid the frustration most people are experiencing and get your facebook ads approved every time.
As an established internet marketer and doing fairly well on google’s PPC, it was completely frustrating to find myself in the situation of not being able to get a single ad approved on facebook.
Actually, I tell a lie. I did get one approved early on and it was doing very well for me for a while, I got a lot of leads fairly quickly, but stupidly I deleted it by mistake and have never got an ad approved since – shameful true story!
I’m pretty stubborn so I learned exactly what Facebook is after so I could get all my landing pages approved and stop wasting time and energy on disapproved ads.
Facebook reviewers are human; it’s not an automated process. And they are trained to be very fussy about two things: your ad content and your landing page. Their main priority is to be fair and honest to its community. Given that facebook is primarily a social environment not a business tool, this makes sense. Anything that potentially can mislead, cause damage or offend is not tolerated.
There’s a good amount of discretion involved and some reviewers may be more lenient than others. So you will need to test a few things out.
Approval of your ads and specific landing pages may vary even when they are very similar depending on whether your get reviewer X or reviewer Y. It may also vary depending on what country you are targeting, because of the need to use proxys in some cases.
It is possible to leap frog many of the obvious problems with landing pages by using an intermediary page. Your facebook ad points at this intermediary page and the intermediary page points at the landing page you really want to use.
Of course your intermediary page needs to be facebook compliant, or you’ll just have the same problems as you had using a squeeze type landing page. The best solutions is to provide great content.
Examples of effective intermediary pages would be a Question & Answer page or a Facebook squeeze page or fan page offering free content like a free report, ebook or video training series. Giving away free content converts really well and you’ll get a tonne of leads from this.
Now onto targeting for your ads.
Facebook recommends targeting your ads to distinct groups of people rather than large generic groups. Do this for each set of ads you place, and make sure you then create ads and landing pages that are highly personalized to that profile’s interests and needs.
You’ll get a better conversion to leads and sales with a laser targeted campaign than throwing the net wide and this will keep your conversion costs down.
Jay Allyson is a leader in the fastest growing team of successful online entrepreneurs on the internet. Find out how we’re creating financial freedom all across the globe and how to get in on the action ==> http://jayallysonwealthplan.info
Article from articlesbase.com
How To Reach Higher Profits With Solo Ads
Learn how to write your own masterful ads written so you can begin getting traffic immediately. A simple, yet very effective formula that will add a punch to your marketing campaign!
How To Reach Higher Profits With Solo Ads
Question by <(^.^)>: My Facebook Gives Ads On The Chat To All My Friends? Virus?
I clicked on this application or something and now my facebook is spamming everyone in my friends list with ads and links =/. Virus? How do i stop it
Best answer:
Answer by Missie
It probably is.
I clicked on a link once, and every few minutes or so I’d email my whole ocntact list & shit…it’s not good. You have to find out what it’s called on yhour computer & get rid of ti.
Add your own answer in the comments!
Comisiones Facebook – Convierte 3 de Cada 100 Personas
Comisiones Facebook – Convierte 3 de Cada 100 Personas
El Primer Producto Para Ganar Dinero Con Facebook. Promueve Este Innovador Producto que Convierte Hasta el 3 porciento y Gana por Cada Venta que Hagas! Atractiva Carta de Ventas e Impresionantes Graficos. http://comisionesfb.com/afiliados.html
Comisiones Facebook – Convierte 3 de Cada 100 Personas
Creación de Anuncios Facebook le Proveerán Ganancias Seguras
60% de comision. Excelente informacion para multiplicar las ventas con sólo una Cuenta de Facebook. Estrategias que utilizan las grandes compañías para multiplicar sus ingresos rapidamente.
Creación de Anuncios Facebook le Proveerán Ganancias Seguras