Category Archives: Social Marketing

Understanding How Facebook Ads Work

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Understanding How Facebook Ads Work

When it comes to traffic generation, the use of Facebook ads is one of the fastest ways in which you (either as a marketer or as a company) can get your message out to millions of people worldwide.

In this article, I am going to share with you what everything you need to know about Facebook advertising (so that you will have a better understanding, along with a feel of how is it like and about) such as how you can sign up as an advertiser in Facebook and setup your very first Facebook ad campaign, how you can target your prospects, where your ads will be shown, and finally, the types of ads that will produce the best results.

Signing Up As A Facebook Advertiser

First and foremost, it is free to sign up as an advertiser in Facebook – This is unlike Google Adwords, where you need to pay an account setup fee. Also, you do not need to pay anything to create a Facebook ad campaign.

However, your ad campaign need to be manually approved by the ad approval team (this is unlike Google Adwords, where your ads will start showing within 10 to 15 minutes after you have set on up).

Different Types Of Ad Pricing

When it comes to paying for your ads, there are 2 different payment modes – Either pay per click (meaning you only pay whenever someone clicks on your ad), or pay per thousand impressions (meaning you specify an amount you would like to pay for your ads for every thousand times your ad is displayed to your targeted visitors).

Targeting Your Prospects

Facebook allows you to target your prospects by:

Age group
Gender
Relationship status
Country
Education level
Languages
Keywords

Before you setup your very first Facebook ad campaign, it is very important that you properly research to find out the demographics of your prospects who will be most interested in what you have to offer. Failure to do so will result in you generating zero results from your ad campaigns.

Where Will Your Ads Be Shown

Your ads will be shown in your targeted visitors’ profile pages, pages or groups. For example, if your ad is about learning Spanish, then your ad may appear on profile pages of those who have selected Spanish as their interest, or pages that are related to learning Spanish.

What Kind Of Facebook Ads Work Best?

The most effective kind of Facebook ad is one that drives prospective customers to a website (where they can find more information about the niche in which the ad is about, or find out more about the company), compared to one that sells a product or service.

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Article from articlesbase.com

Facebook Ads – Guide to Facebook Advertising

When it comes to traffic generation, the use of Facebook ads is one of the fastest ways in which you (either as a marketer or as a company) can get your message out to millions of people worldwide.

In this article, I am going to share with you what everything you need to know about Facebook advertising (so that you will have a better understanding, along with a feel of how is it like and about) such as how you can sign up as an advertiser in Facebook and setup your very first Facebook ad campaign, how you can target your prospects, where your ads will be shown, and finally, the types of ads that will produce the best results.

Signing Up As A Facebook Advertiser

First and foremost, it is free to sign up as an advertiser in Facebook – This is unlike Google Adwords, where you need to pay an account setup fee. Also, you do not need to pay anything to create a Facebook ad campaign.

However, your ad campaign need to be manually approved by the ad approval team (this is unlike Google Adwords, where your ads will start showing within 10 to 15 minutes after you have set on up).

Different Types Of Ad Pricing

When it comes to paying for your ads, there are 2 different payment modes – Either pay per click (meaning you only pay whenever someone clicks on your ad), or pay per thousand impressions (meaning you specify an amount you would like to pay for your ads for every thousand times your ad is displayed to your targeted visitors).

Targeting Your Prospects

Facebook allows you to target your prospects by:

Age group
Gender
Relationship status
Country
Education level
Languages
Keywords

Before you setup your very first Facebook ad campaign, it is very important that you properly research to find out the demographics of your prospects who will be most interested in what you have to offer. Failure to do so will result in you generating zero results from your ad campaigns.

Where Will Your Ads Be Shown

Your ads will be shown in your targeted visitors’ profile pages, pages or groups. For example, if your ad is about learning Spanish, then your ad may appear on profile pages of those who have selected Spanish as their interest, or pages that are related to learning Spanish.

What Kind Of Facebook Ads Work Best?

The most effective kind of Facebook ad is one that drives prospective customers to a website (where they can find more information about the niche in which the ad is about, or find out more about the company), compared to one that sells a product or service.

Facebook Ads can help your business grow. Although Facebook does have some restrictions on the kinds of advertising it’ll accept and the advertisers it’s going to allow to use its website, these advertising are beneficial for just about any use imaginable. Facebook ads are ideal for:

• On the web organizations If it is your intent to drive targeted traffic and potential gross sales to your web page, Facebook can aid you get the job done. When adverts are well crafted and spot, they will send visitors your way. This leaves the ball inside your court to make the sale.

• “Brick-and-mortar” businesses Even should you own a small shop that doesn’t provide direct on the web gross sales, you can still benefit from Facebook ads. The geographical and interest-based targeting provided by this internet site provides the possibilities that brick and mortar businesses require to succeed.

• You may use Facebook to advertise your company’s internet site and generate walk-in gross sales, appointments for services and so on. You may also use it to up your level of connections with your clients and keep your organization name inside the forefront of customers’ minds.

• Affiliate marketers Facebook is really friendly to affiliate marketers. As long as the products being touted fit within Facebook’s guidelines, there’s nothing to prevent an affiliate from obtaining the word out about a product or service. This advertising source, in fact, is ideal for affiliate entrepreneurs who wish to reach out to rather unique niches.

• Organizations Facebook is a superb venue for organizations to advertise their missions, causes and will need for funds. It’s also a fantastic site for organizations to create an on-line following that may provide support when it is needed the most.

• Politicians Facebook advertising for politicians are really gaining traction. In case you require to promote a campaign, this is a good way to reach out to Internet users in your geographical area.

• Artists Bands, celebrities and other performing artists use Facebook to advertise their upcoming and new releases. They may also use this internet site to announce upcoming appearances, special events or other promotions. Facebook offers a tremendous outlet for promotion almost anything. You will discover a few things, on the other hand, that don’t fly on the website.

So long as your ads aren’t promoting adult material, drug use or scams, Facebook is the prime place to be advertising and marketing for you!

Click the link below to get the entire guide and discover out even far more helpful details about Facebook Ads!

See? Facebook Ads works for practically anyone with advertising and marketing needs! In case you haven’t gotten in on this promoting phenomenon yet, what’s wrong with you?

Stop wasting time and money with other ad programs, learn how to make use of Facebook Ads now! Look into Facebook ads for your business.

Contributing to the Success of All Entrepreneurs.
[url=http://smart-marketing-today.com/facebook-ads]Facebook Ads [/url]

Article from articlesbase.com


Question by Shyla: Is anyone else seeing the ads on facebook in the middle of their news feed?
All of a sudden there are REALLY ANNOYING ads in the middle of my news feed or above it. And Also under the photos when I go to an album. Anyone else experiencing that?

Best answer:

Answer by edwardyu236
Not for me.

What do you think? Answer below!

www.topsearchresult.ca – Tutorial and guide on how to get a 0 coupon from the Visa Business Network for free Facebook advertising. Try out some online marketing campaigns before you spend any of your own money.

Social Network Marketing, Do It The Best Way

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Social Network Marketing, Do It The Best Way

Are you looking to build your network marketing business on a massive scale? The social networks may be the answer you’re looking for. Sites such as Twitter, YouTube and Facebook are fast becoming the new sources of traffic in our industry.

Due to the nature of an MLM business, social network sites really are a match made in heaven, after all its all about networking with other people. Relationship building is the name of the game in our industry.

One thing that’s important to remember is that we don’t want to become spammers by only promoting our opportunities. Most of our time on these networks should be connecting with prospects and finding new ones. I expect you have already seen your own fair share of spam on sites like Twitter and Facebook, and also YouTube in particular. Personally I find it a real turn off, I expect you do to.

You can go a long way in creating trust and friendships in social networking sites, you can also promote your own brand, products and content, plus there is the advantage of increased exposure, if people like the stuff you are sharing then they may well share it with their friends also. Using these networks properly could make you very popular online.

It makes good business sense to harness the power of social network marketing and you should invest whatever time and money you need to become good at it. It’s just too powerful to miss.

Here are two ways you can use social networks

Facebook – Ensure you’ve set up an account on Facebook for business purposes. It’s a great way to connect with your prospects and also great for finding new ones! Search for new friends there who have similar interests to you. Search and join groups in your niche. More people will be able to find you the more groups you join, you will also get people adding you as a friend. Join about 200 groups and watch your friend requests go crazy!

The latest Facebook strategy is ‘fan pages’ these are very powerful and you should set one up for yourself and/or your business. Every time someone hits the ‘Like’ button they join your fan page and you can then easily keep in contact with these people en mass. It is just like building a list but only a list of people that already like you. Create some sort of lead magnet/offer so that when folks arrive at your fan page that have the incentive to opt in to your capture page, which can be directly on your fan page, or an external webpage.

Bookmarking sites – These are great sites for posting your content, when people come across your articles/videos they can share it with their friends if they find it useful, they can also vote for/like it at the push of a button. There is the potential for massive exposure using these sites and you will of course be getting extra backinks to your content which is a good thing. Google is paying a lot of attention these days to links from social book marking sites, so that means higher rankings in the search engines and more traffic for you! Whenever you create a new piece of content and upload it somewhere, social bookmark it, you can use the free tool Onlywire.com to do this for you on autopilot:)

There isn’t enough room here to go into the other three very powerful social network marketing strategies. Using these strategies in conjunction with my content marketing strategy it won’t be too long until you are getting 25 or more leads to your business every day.

This particular social network marketing approach will continue to work like a charm for your online business if utilized in full. You can watch all of the training videos for this approach at the J Hicks MLM website.

Article from articlesbase.com

5 Reasons You Should Be Using Social Network Marketing For Your Business

Are you looking to build your network marketing business on a massive scale? The social networks may be the answer you’re looking for. Sites such as Twitter, YouTube and Facebook are fast becoming the new sources of traffic in our industry.

Due to the nature of an MLM business, social network sites really are a match made in heaven, after all its all about networking with other people. Relationship building is the name of the game in our industry.

One thing that’s important to remember is that we don’t want to become spammers by only promoting our opportunities. Most of our time on these networks should be connecting with prospects and finding new ones. I expect you have already seen your own fair share of spam on sites like Twitter and Facebook, and also YouTube in particular. Personally I find it a real turn off, I expect you do to.

You can go a long way in creating trust and friendships in social networking sites, you can also promote your own brand, products and content, plus there is the advantage of increased exposure, if people like the stuff you are sharing then they may well share it with their friends also. Using these networks properly could make you very popular online.

It makes good business sense to harness the power of social network marketing and you should invest whatever time and money you need to become good at it. It’s just too powerful to miss.

Here are two ways you can use social networks

Facebook – Ensure you’ve set up an account on Facebook for business purposes. It’s a great way to connect with your prospects and also great for finding new ones! Search for new friends there who have similar interests to you. Search and join groups in your niche. More people will be able to find you the more groups you join, you will also get people adding you as a friend. Join about 200 groups and watch your friend requests go crazy!

The latest Facebook strategy is ‘fan pages’ these are very powerful and you should set one up for yourself and/or your business. Every time someone hits the ‘Like’ button they join your fan page and you can then easily keep in contact with these people en mass. It is just like building a list but only a list of people that already like you. Create some sort of lead magnet/offer so that when folks arrive at your fan page that have the incentive to opt in to your capture page, which can be directly on your fan page, or an external webpage.

Bookmarking sites – These are great sites for posting your content, when people come across your articles/videos they can share it with their friends if they find it useful, they can also vote for/like it at the push of a button. There is the potential for massive exposure using these sites and you will of course be getting extra backinks to your content which is a good thing. Google is paying a lot of attention these days to links from social book marking sites, so that means higher rankings in the search engines and more traffic for you! Whenever you create a new piece of content and upload it somewhere, social bookmark it, you can use the free tool Onlywire.com to do this for you on autopilot:)

There isn’t enough room here to go into the other three very powerful social network marketing strategies. Using these strategies in conjunction with my content marketing strategy it won’t be too long until you are getting 25 or more leads to your business every day.

Social networking is here to stay. Sites like Facebook and Twitter have touched a cord with the public. Millions flock to their accounts daily just to stay connected to the people and businesses that matter to them. While it may not seem relevant on the surface, successful business owners are finding ways to generate revenue and enhance customer service all through the unique advantages of social network marketing.

First and probably most important, social networking is convenient for customers. A properly managed account will give business owners instant access to customer feedback. This can prove invaluable quickly. If your customers see that you are putting effort into your social media account, they will respond in many ways. They will let you know what you are doing well, what you should improve on and how your product or service has made a difference in their lives. This is an incredible tool for further marketing efforts because any helpful feedback you receive can be used to attract more clients or add profitable products to your product line.

Social networking sites also give you a way to generate traffic and revenue by offering special incentives to those who follow your page. Discounts and promotions are popular among businesses that are using social media as an effective marketing tool. Not only does this get more customers to your store or website, but it also allows you and your customers to see the value in the social networking relationship. Attracting users to your Facebook page is the first hurdle, keeping them as friends and fans is the next. Give them a reason to come back often.

Social network marketing is more convenient to you the business owner as well. Connecting with your customers on Facebook or Twitter is often a faster and more effective way to communicate with them. Most users check their social accounts and friends/contacts nearly as often as they do their email. If there are issues that arise with a product, your main website or even the news media, you can keep customers in the know just by making a simple page update. The communication advantages alone can show immediate ROI for many businesses resistant to technological changes. Twitter is a great way to connect with your customers easily and quickly day or night.

Using social media often and appropriately shows your customers your positive intent about your business. Embracing modern technology is a way of showing progress and forward thinking within the hierarchy of your company. When customers see that you have an eye on the future, they will help you spread the word.

Finally, social media is becoming a necessary part of the overall branding initiative that you should have as a business. Branding is important to longevity. The more ways that you can show your customer base that you are out there, the better the odds will be that your business will connect with them and convert sales. That alone makes social media worth the effort.

From social media monitoring to find out what others are saying about your business to posting your latest news on Facebook there are many new ways to meet and interact with customers and potential customers online. Finding the niches that will help your business the most is the key to maximizing your resources when investing time or money in social network marketing.

Find out more helpful tips and tricks from our social network marketing newsletter. CartMetrix will show you how you can better use social networking for the good of your company. Visit our site to learn more today!

Article from articlesbase.com


Question by nancy: how companies use social networking sites for marketing purpose?
how companies do marketing on facebook ,twitter , linked in etc.

Best answer:

Answer by Who, me?
By posting/tweeting ads and links to promote their products:
Facebook has “fan pages” for products and compaines
Twitter lets them broadcast specials and news
LinkedIn lets them share news and post jobs
Foursquare lets them offer specials to certain people who use foursquare
The list goes on and on

Know better? Leave your own answer in the comments!