What is Social Media Marketing?

Posted on September 20, 2010 by

What is Social Media Marketing?

The inspiration for this article lies in a fantastic slide presentation I saw fairly recently on slideshare.net. The presentation, aptly named “What the f*** is social media?” was put together by Marta Z Kagan.

Over 74 slides, one is just hit with fact after fascinating fact – initially about the reach and penetration of social media, and then how to converse with audiences. It’s truly inspiring stuff.

Wikipedia broadly defines social media as the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. Kagan sums it up nicely saying “social media is people having conversations online”.

The mechanisms for these conversations include a number of mediums – some are communicative, others collaborative and others include multimedia or a combination of all three. Social media can take many forms, but one element that consistently sets all of its incarnations apart from “traditional” media, is that it is produced to be shared.

There’s more to social media than social networking sites. While extremely popular (Time magazine wrote in October 2007 that social networking sites are officially more popular than porn!), they are not the only way people connect online. Other media include wikis, microblogging (like twitter), blogs, social bookmarking (like del.icio.us and StumbleUpon), photo sharing (like Flickr), video sharing (like YouTube), pod casts and many others.

How big is this phenomenon really?

There are over two and a half million articles in English on Wikipedia. 75% of Americans watch at least one video online a month. YouTube alone has hundreds of millions of videos being viewed daily. There are over 200-million blogs on the internet. Just under 60% of the people online have joined a social network.

And these are just some of the staggering numbers that get thrown around. This just serves to prove just how powerful and wide the reach of social media is.

What’s the difference between social media and traditional media?

The main difference is that social media is not a monologue. It is a dialogue that the brand sometimes does not lead. People are talking online right now – and this is an aspect of social media marketing.

Research has shown that 90% of people who can skip television adverts do just that.

A 2007 Nielsen report entitled “Trust in Advertising” showed that people trust referrals from their friends and other customers far more implicitly than one-way company messaging. Fundamentally, people don’t care what a company or brand thinks, they care what their friends think.

So, how do you harness this?

The short answer is: subtly. You can’t always lead the conversations – and you need to be honest. Don’t bombard the audience with noise and marketing messages – they will just switch off, or you’ll be lost in the din – neither are optimal situations.

Create personas and communicate. You need to allow your customers to feel ownership of the brand. You need to enable, engage and inspire people. A flat one-sided message is not going to get anybody excited about a brand or product, and this is how to start a buzz.

There’s no real “trick” to social media marketing. What it comes down to essentially, is listening to your customers and participating with them.

AlterSage is a Cape Town based Internet marketing consultancy servicing a wide range of local and international clients. AlterSage’s online marketing services include social media marketing, affiliate marketing, search engine optimisation and pay per click campaign management, among others.

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Social Media Marketing: Game Theory and the Emergence of Collaboration

The emergence of social media represents a challenge to the traditional “one-to-many” model of mass media, which in turn represents a challenge to traditional mass marketing. While the marketing industry scrambles to comprehend and take advantage of new peer-to-peer models of content sharing, marketing industry analysts and press have declared a revolution, insisting that the marketer-consumer relationship is undergoing a fundamental sea change that places power squarely in the hands of the

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Social Media Marketing and Small Business

Social Media marketing does not have to be overwhelming, mysterious, or immeasurable, as a promotional tactic for small business. Most business books about social media marketing tend to focus on the variety and types of online media (Facebook, Twitter et al), instead of focusing on developing Social Media marketing plans. It’s no wonder that small business is reluctant to get involved with social media. It seems most Social Media marketing books have lost their business focus and adopted a si

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30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business

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Question by Carl C: What are the main difference between email marketing and social media marketing?

Best answer:

Answer by Gudsud55
email marketing, is gaining popularity over the conventional ‘Direct Mailing Folder’ and social media Marketing.

email is digital, where as ‘Direct Mailing Folder’ and Social
Media Marketing, print is on paper (hard copy). Environment activist propose least use of paper.

Thus, the difference is …………………………. !

What do you think? Answer below!

Facebook Marketing Secrets

Posted on September 20, 2010 by

by DCF_pics

Facebook Marketing Secrets

Facebook has become the preferred social networking platform of marketers over MySpace. In theory you would think that Facebook would be the perfect place to market your business, having such a reach of people across the world is VERY appealing. You have probably noticed that there is a lot of spam on Facebook, mostly due to the fact the people just don’t know how to promote properly on Facebook. It’s happening all the time for me and I’m sure for you also if you have a lot of marketers on your friend list. You log in and every time there are several emails there pitching some ‘amazing, fantastic’ business opportunity.

If we know how to do it properly then we can use Facebook as an effective marketing platform. Use Facebook to connect with people, develop good solid relationships, that’s what it’s all about. There is a right time for revealing our business to people and it should happen in the natural path of relationship building.

Here are six steps that you can use to do business on Facebook,

1) Set up your Facebook profile so that it is interesting and personal to you, don’t just fill it with information about your business but include as much personal information as possible, have lots of photos of your friends & family and you having a good time. Folks will be interested in finding out who YOU are and not just about what business you are involved with

2) You need to add some friends, choose people who you feel would benefit from what you have to offer, you can easily search for relevant groups on Facebook. Think outside the box and don’t just go for the ‘online business, mlm, network marketing’ groups.

3) Start searching for groups to join in your niche market. FB groups all have a wall, you might want to consider putting some useful info on the wall for others to see and share. It’s a great way for me personally to get my content out there, I will post updates to group walls and I find that folks love the value that I give to them.

4) Start your own group; this could be directly relevant to your niche. You can invite your friends to join or you can even use Facebook’s paid advertising system to get new members. It’s just like building a subscriber list but on Facebook.

5) You can also post your videos and articles to your own wall and also to the walls of your friends. By doing this your material can be seen by way more folks. Just remember to always offer value and don’t just pitch your business, if you don’t heed this warning you will most probably end up with a lot less friends.

6) Make an individual greeting video welcoming new people as your friend. This is a VERY powerful Facebook marketing strategy and not many people are doing it.

When you know how to do it right FaceBook is a very effective marketing tool.

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Question by brealyn71: What are these strange search engine sites that never lead anywhere?
I don’t understand the point of this: I look up my name, because it’s fun, and many genuine links appear– comments I made on facebook, a bunch of different articles that I wrote, comments from random sites that I log into sometimes.

Interspersed within those findings will sometime be my name (as the result) with words I really did say underneath, but it’s on some weird web address that seems to focus on a relevant topic.

I click on it, though, and it goes to a totally different web address, like “markets for internet marketors”, which is some crazy search engine type website that never gets one anywhere near what they are looking for, only brings up more pages and more pages of unreachable websites.

I know that probably don’t make a lick of sense. But it doesn’t make a lick of sense to me either.

What is the strategy of these wierd websites? For you to just frustrated and eventually click on an advertisement?

Best answer:

Answer by Jonathan
Hahaha… the things people come up with… I think that your dead on with what the point of this site is, and thats to get you frustrated (or lost) and end up clicking on ads thinking its relevant information.

What do you think? Answer below!

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Facebook Marketing Secrets

Posted on September 20, 2010 by

by DavidErickson

Facebook Marketing Secrets

Here are six steps that you can use to do business on Facebook,

6) Make an individual greeting video welcoming new people as your friend. This is a VERY powerful Facebook marketing strategy and not many people are doing it.

When you know how to do it right FaceBook is a very effective marketing tool.

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Interspersed within those findings will sometime be my name (as the result) with words I really did say underneath, but it’s on some weird web address that seems to focus on a relevant topic.

I know that probably don’t make a lick of sense. But it doesn’t make a lick of sense to me either.

What is the strategy of these wierd websites? For you to just frustrated and eventually click on an advertisement?

Best answer:

Give your answer to this question below!