Get Media Airplay – A Guide to Getting Song Exposure, Music/Product Tie-Ins & Radio-Play Spins! (Book)
- 192 Pages
- Published by Hal Leonard
- Softcover
Get Media Airplay is one media master’s perspective on learning how to expose demos using creative media resources. You’ve got your CDs manufactured, but what’s next? How do you get your songs on the radio, video channels, or playing at events? Get Media Airplay explores all aspects of selling talent by taking action structuring innovative audience awareness in the media industries.
Rating: 
(out of 4 reviews)
List Price: $ 12.95
Price: $ 6.99
Review by D. Rausch for Get Media Airplay – A Guide to Getting Song Exposure, Music/Product Tie-Ins & Radio-Play Spins! (Book)
Rating:
I am completely fed up with this book. And yet I cannot stop reading.
Irrelevant half-page celebrity pictures are everywhere. The smallest hint of organization is nowhere.
Why even bother to have chapters if you are going to bleed your pages and paragraphs from Pepsi corporate endorsement advice right into [what the book actually DOES trumpet itself as] radio spin advice (if masked behind the most choppy interview scheme imaginable) to movie placement tips back to radio demo submission information and then another curve-ball smack with a pointless picture of the Dillinger Escape Plan (?) It’s as offensively paced as this little paragraph right here!
I agree with the previous review: There’s very important material in here… SOMEWHERE!!! Just when the author has gone completely off the deep end with ego-tripping himself in his “triumphantly achieved” flash-in-the-pan interviews with “important people,” he has a moment of genius with the hot tip for newer artists of how if they sound like the Smashing Pumpkins, they may actually have a marketing advantage over the original band! I laughed out loud at such random, on-and-off spurts of value to the reader.
But, the biggest dose of benefit/frustration comes with the generous supply of contact information we are given. I am sitting here completely lost as to how to go about using any of it! Some of the best seeming contacts are noted “stream of consciousness” – style, throughout the book, while at other times, random charts (with beaucoup de helpful names) are sitting on the page. Rick went through all the trouble of compiling an exhaustive list of contacts, and then they are listed haphazardly throughout his book! It’s like he closed his eyes and threw a bucket of names against the wall, and where they landed, that’s where they ended up in the book! So now I need to go back to the beginning, methodically create my own chart of every name in there, and organize my own spreadsheet; I know the book isn’t supposed to do your work for you, but if he at least went through the trouble in the first place (to put it all in the book), how hard would it have been to organize it all? HUMPH!
Will the real Rick please stand up! Genius or Putz?! Hopefully the former!
I mean no disrespect to the author: I am unable to ascertain whether he suffers from ADD (in which case he should have had someone else assemble the book for him), or perhaps he was just completely rushed and the thing was most hastily put together.
Either way, YES I recommend you buy the book, because you DO learn things from Rick that you won’t get elsewhere; but brace yourself for frustration.
DR
Review by Music Maven for Get Media Airplay – A Guide to Getting Song Exposure, Music/Product Tie-Ins & Radio-Play Spins! (Book)
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This book is full of useful info but is pretty hard to sort out. Often times I found myself wondering what Mr Davis was talking about. There are lots of names and website addresses but often it’s unclear what you are contacting these people for. I suggest you read this book with pencil in hand because the names and web addresses are scattered throughout. Over all, good info.
Review by Midwest Book Review for Get Media Airplay – A Guide to Getting Song Exposure, Music/Product Tie-Ins & Radio-Play Spins! (Book)
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GET MEDIA AIRPLAY addresses one of the most common challenges musicians face in promoting their music: exposure. From learning how to expose demos to the radio and video market to playing at public events and obtaining corporate connections, GET MEDIA AIRPLAY offers a wealth of inspirational tips on how to obtain the exposure that gains contracts. No musician should be without it – and no general-interest collection should miss it.
Review by LBWheels457 for Get Media Airplay – A Guide to Getting Song Exposure, Music/Product Tie-Ins & Radio-Play Spins! (Book)
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This is a wonderful book if you want a realistic look at what it really takes to get media airtime. It covers everything from the general cost of everything to the format which your demo should be in. This book really opened my eyes as to everything that goes into this side of the business!! I highly recommend this book!