How Social Media Marketing Can Build Your Business

In conversation with other marketers, I am often asked how Social Media Marketing is useful to a website. I realize that not everyone understands how social media marketing (SMM) can affect a websites page rank, traffic, sales (the list could go on).

Content is an extremely valuable resource to all web users. By putting it to work for your website you can find yourself as the “Reliable Content Provider” also known as an “Authority” on that topic. You can use social media to give you that authority.

Recently, I implemented just a few of the social media techniques taught my Social Media Rockstars and promoted my website to top ten Google rankings – making it an authority site for a keyword related to my business. Here is my example of how social media marketing affects the natural search listing.

1. First, I had a business website that needed more traffic (what website couldn’t use more traffic). This is already a successful website for a few other keywords, but I wanted to spread the valuable content provided with this website.

2. I then researched a high traffic, low competition keyword that was related to my business website. You only want traffic that is looking or searching for what you can provide them. I do not want to falsely advertise with irrelevant content otherwise all my efforts with social media marketing would be a waste.

3. Next, I researched my market to find out what they were looking for and how I could best provide valuable content to the web searchers looking up that keyword.

4. Then I created multiple forms of content – content is information provided to a website searcher; this can be text, video, or audio. *Remember that relevant content is what you want to create.*

The content was broken down into one short video and 12 articles. 3 of the articles were 1000 words, and the remaining nine articles ranged from 300-500 words. Note: be sure that this content is in someway relating back to the main site that you wanted to increase traffic, sales, or reputation. Whatever your purpose, be sure that this content is helping.

5. Now you need to spread the content across the different social media sites. I added the larger articles to the more popular social media sites.

Of course the video went to you tube. And for the social media sites that allowed me to share a video along with my content I added the video to it.

These 12 articles and one video spread across 13 sites drove traffic back to my businesses website. The key here is to post your content on a site that has a high page rank. This will tell the search engines that the content is coming from a reliable and valuable source. In return, those high ranking sites give your site higher rankings (or a more trusted reputation) because it’s being promoted by a high ranking website. (Sort of like the popular high school student introducing the new kid – you start off on a higher social status).

Don’t stop there! With social media marketing you need to share the content. You can so this by using social bookmarking sites, posting the information to a blog and sharing the article links in a forum. People are always looking for free information. Share your free information with everyone you can. If it’s valuable and relevant to the web users you shared it with they will also bookmark it on social bookmark sites creating viral traffic.

Now if, you remember form the beginning my main purpose was to increase traffic to an already published website. I now have 12 articles, loads of social bookmarks, and a video linking back to my website. If I did my social media marketing correctly this will definitely increase the traffic coming to my business website.

But that’s not my only result: because I have all of these popular authority sites sending traffic my way, the search engines now see that I am providing valuable content. In return for providing this content and sharing it through social media marketing tactics I have boosted the listing placement of my original website. Now in the search results for my targeted keyword I have dominated the top 5 pages with articles, social bookmarks, videos, and more importantly my main business website.

With my recent efforts in social media marketing (with in the last month), I moved my business website from the 21st position in Google to the 8th. On top of that, I hold 14 other positions in the top 30 search results for my targeted keyword. All this and I didn’t use half of the resources available with social media marketing.

Social Media Marketing As A Web Site Marketing Strategy Will Improve Your Search Engine Optimization

In conversation with other marketers, I am often asked how Social Media Marketing is useful to a website. I realize that not everyone understands how social media marketing (SMM) can affect a websites page rank, traffic, sales (the list could go on).

Content is an extremely valuable resource to all web users. By putting it to work for your website you can find yourself as the “Reliable Content Provider” also known as an “Authority” on that topic. You can use social media to give you that authority.

Recently, I implemented just a few of the social media techniques taught my Social Media Rockstars and promoted my website to top ten Google rankings – making it an authority site for a keyword related to my business. Here is my example of how social media marketing affects the natural search listing.

1. First, I had a business website that needed more traffic (what website couldn’t use more traffic). This is already a successful website for a few other keywords, but I wanted to spread the valuable content provided with this website.

2. I then researched a high traffic, low competition keyword that was related to my business website. You only want traffic that is looking or searching for what you can provide them. I do not want to falsely advertise with irrelevant content otherwise all my efforts with social media marketing would be a waste.

3. Next, I researched my market to find out what they were looking for and how I could best provide valuable content to the web searchers looking up that keyword.

4. Then I created multiple forms of content – content is information provided to a website searcher; this can be text, video, or audio. *Remember that relevant content is what you want to create.*

The content was broken down into one short video and 12 articles. 3 of the articles were 1000 words, and the remaining nine articles ranged from 300-500 words. Note: be sure that this content is in someway relating back to the main site that you wanted to increase traffic, sales, or reputation. Whatever your purpose, be sure that this content is helping.

5. Now you need to spread the content across the different social media sites. I added the larger articles to the more popular social media sites.

Of course the video went to you tube. And for the social media sites that allowed me to share a video along with my content I added the video to it.

These 12 articles and one video spread across 13 sites drove traffic back to my businesses website. The key here is to post your content on a site that has a high page rank. This will tell the search engines that the content is coming from a reliable and valuable source. In return, those high ranking sites give your site higher rankings (or a more trusted reputation) because it’s being promoted by a high ranking website. (Sort of like the popular high school student introducing the new kid – you start off on a higher social status).

Don’t stop there! With social media marketing you need to share the content. You can so this by using social bookmarking sites, posting the information to a blog and sharing the article links in a forum. People are always looking for free information. Share your free information with everyone you can. If it’s valuable and relevant to the web users you shared it with they will also bookmark it on social bookmark sites creating viral traffic.

Now if, you remember form the beginning my main purpose was to increase traffic to an already published website. I now have 12 articles, loads of social bookmarks, and a video linking back to my website. If I did my social media marketing correctly this will definitely increase the traffic coming to my business website.

But that’s not my only result: because I have all of these popular authority sites sending traffic my way, the search engines now see that I am providing valuable content. In return for providing this content and sharing it through social media marketing tactics I have boosted the listing placement of my original website. Now in the search results for my targeted keyword I have dominated the top 5 pages with articles, social bookmarks, videos, and more importantly my main business website.

With my recent efforts in social media marketing (with in the last month), I moved my business website from the 21st position in Google to the 8th. On top of that, I hold 14 other positions in the top 30 search results for my targeted keyword. All this and I didn’t use half of the resources available with social media marketing.

There have been many debates as to whether internet marketing services that use social networking and media sharing web sites to improve search engine optimization really work. Do they actually help your website gain improved search engine rankings? These all have been referred to by terms like social media, social media marketing, word of mouth marketing, buzz marketing and web 2.0. Social websites have become the latest craze on the internet and these terms have become the buzz words.

Social media websites and networking web sites offer the website owner a straightforward approach to bond with another community of people who have related points of views or interests like you. Some social networking websites group people with common interests, but some websites are “traditional networking sites” and allow you to search for friends based on your interests. So now how do these websites really operate. In websites like MySpace users share music which was what helped rocket MYspace into the well renown place it is today and in Facebook, users create their personal information that they want shared and use pictures, software programs and audio, videos to display or depict their business environment. In websites like Fastpitch, Joe Popular and Adlandpro the users create product and sale pitches and work with each other. Promotiing your website using these new tools is termed social media marketing.

How can you benefit and improve your search engine optimization ranking by using social media websites? When you use social media marketing and social networking , you have the opportunity to expose your website to a much larger group of people. When your site becomes popular in a social media site, people talk about your site and the post that becomes popular. This is a form of viral marketing that is word of mouth. The additional links means that as you grow these natural links from a large number of relevant websites, your rankings improve in the search engine due to increased organic search traffic.

Another advantage is that search engines programs that roam the web are keen on social media and networking websites and typically go after links on these websites. This means if you have your site link on social networking and bookmarking websites, your search engine optimization ranking is better and your website site will be indexed quickly. Getting bookmarked from different users and different social media websites will definitely help your site rank better on search engines.

Like it or not, social media websites have become an integral part of the internet because social marketing is easy to do, search engines love social links and hence your business by default will benefit. So if you are engaged in operating a website, and search engine optimization is important then you must realign your site to exploit the popular social media websites for increased traffic. To take advantage of this new method of building business you need to know what steps to perform? Well explore search engine optimization services. Also explore social media marketing and the difference to social networking websites.

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

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Question by Nalts: What are the must-read blogs for social-media marketing?
Companies and brands are looking to engage via social-media, and there are loads of resources. Are there any must-read blogs from your RSS that provide current, practical information (case studies and best-practices) on how advertisers and marketers are engaging appropriately (or not)?

Best answer:

Answer by kday4205
You have to read Mashable. They are always on top of everything and post many new blogs every day. I also read Social Media Today, and SEOMoz, although SEOMoz is more SEO stuff and less social media stuff. Buddy Media is another one. They have a lot of great social media ideas, but they don’t post new content very often. Hope that helps!

Know better? Leave your own answer in the comments!