Technology today plays a major part in our lives compared to twenty or thirty years ago. And so it comes as no surprise that companies are now opting for internet marketing research. Today markets are dynamic, with customers, competitors and conditions changing on a daily basis. Hence marketing too has to be constantly changing, what worked today cannot be useful for the future. Marketers need to have sufficient knowledge of the market concerned in order to be armed to handle the ever changing market. They gain their knowledge through market research and in todays technological context through internet marketing research.

Every profession requires research of some sort: for a journalist research needs to be done before an article is written and for an entrepreneur research into the market he or she is interested in breaking into is critical. Similarly for a marketer, internet marketing research is not only important for gaining knowledge about changing market conditions but it is also vital for making decisions. Internet marketing research gives marketers an idea of what is happening in the market, how it will change and offers potential alternative choices that can be made to cope with these changes. It is the foundation of marketing, as this research is what helps customers understand marketing decisions. Internet marketing research also supports decisions stand out in the face of competition and any external pressure.

Research can be done the traditional way through books and the like. However opting for internet marketing research has its advantages. One of the advantages is that it provides enhanced tracking. The Internet allows for unparalleled tracking and monitoring of customers. Whenever a customer visits an organizations website, information such as how they arrived at the website and what they did on the website can be deduced. Through the tracking of such data marketers are subjected to incomparable knowledge to help make their marketing decisions. Another advantage of internet marketing research is that it leads to improved communication. While providing extensive information of the customers activity on the website, the Internet offers an improved customer to company communication. This is equally important for marketers to make sound decisions. One way it improves communication is by encouraging customers to provide feedback on the organizations goods and services through pop-ups on the website or through regular emails. The third advantage of internet marketing research is that there are a large number of options for conducting research. Some of these additional options include omnipresent search engines, tools to conduct online surveys and access to large databases of secondary research.

Internet marketing research is now the preferred method of marketers. This is so because it has the unmatched advantage of extensive information through enhanced tracking as well as a number of options to conduct research. It also allows for improved communication with the customer.

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The Handbook of Online Marketing Research : Knowing Your Customer Using the Net

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Internet Marketing Intelligence: Research Tools, Techniques, and Resources

For market researchers, the question is not should they use the Internet, but rather how they should use the Internet. Internet Marketing Intelligence: Research Tools, Techniques & Resources, 1/e, shows researchers exactly how to do this. This specialized, practically focused, succinct, flexible, how-to text shows researchers how to document the resources, delineate the tools, and to demonstrate the techniques utilized when conducting marketing research on and through the Internet. Traditio

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www.MasterListBuilder.com http Doing Market Research is one important task in Internet Marketing. This is the second step of the MasterListBuilder system- a step by step internet marketing process created by internet marketing guru, Joel Christopher. Doing your market research will give you the ability to determine the hot items in the market today. These products and services may not be your own. It may be someone else’s. Joel Christopher advises beginners in internet marketing to start as an affiliate. Before you decide on what product or service you would want to affiliate yourself in, you should first determine the hot items available in the market. Visiting search sites like Google.com, Googletrends.com, Wordtracker.com and Goodkeywords.com may help you in determining which items you would like to venture in internet marketing. Finding the best selling books and most searched topics in Amazon.com may also help you in achieving effective internet marketing.

Question by Andromeda: i have a report on business concepts.help me pls.what is internet marketing research?site an example.tnx a lot
also email marketing..tnx so much…
hey,,,tnx a lot for answering…i really appreciate it… =)

Best answer:

Answer by Internet addict
E mail marketing means, If you promote your product or services through email way, is called E mail marketing..

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