Although there are lots of people wondering how long link building is going to rule online marketing strategies and business web development, there are no clues that the link hegemony is going to end soon. The Internet, of the near future at least, will still depend on search engine optimization and link popularity. The reason for this dominance results from the absence of another basic relationship or connector on the www. Search engines use links as the main factor by which to judge and rate the importance or value of a websites: there is no other algorithm available to replace links in the equation.

Changes do happen nevertheless! Search engines place a lot more emphasis on the quality of links than ever before. Due to the appearance of less ethical link building strategies, the content spamming schemes and the creation of link farms, search engines have started to distinguish between trusted links and links that are irrelevant for the website to which they point. Domain age, user data and several others factors are checked in detail by Google and the other search engines, in order to determine the links that really count.

All link building efforts should therefore be directed towards achieving quality results. Here are some examples of strategies and methods widely used for efficient link building around the world wide web.

Content writing plays a major part here: articles, e-books, press releases, white papers and so much more.

Surveys and market research also matter, given the fact that you need to check consumer behavior and preferences.

Directories and social bookmarking work great. Use DMOZ, even if it is an oldie, it really has authority on the market.

Post comments on forums and write blog articles. If you have several related websites to provide content to, that’s all the better for your business.

Submit your business with the Better Business Bureau. A good business reputation and a professional work environment makes link building a lot easier.

You just have to open one of the link building sections on the Internet, and you’ll get thousands of results for your inquiry. In fact, you’ll get more materials that you’ll be able to read. This is why, anyone trying to perform individual link building should self-educate. Know your job well and always improve your knowledge along the way.

There is also the alternative of professional link building, available with companies specialized in SEO. They may have really advantageous packages, and could be a good choice when you lack the time and expertise to dedicate yourself to link building yourself. Whichever you choose, good luck!