Most Common Mistakes When It Comes to Positioning A Site In Search Engine
Copyright (c) 2010 Luie De Von
Every internet marketer aims the top spot in search engine rankings. However, not everyone is good enough to get there. As a marketer, how can you make sure that you’re taking the right steps of search engine optimization? Here are top ten search engine positioning mistakes that online marketers must avoid:
1) Choosing the wrong target keywords. Target keywords are so important in SEO. Without keywords, you’ll have a hard time rising from the competition. If your content doesn’t contain keywords, how would engines be able to find you?
2) Placing your keywords only in the Meta Keywords Tag. Search engines today do not just rely on meta keyword tags in indexing web pages. Thus, placing your keywords in your meta tags alone will not get you a higher page rank. Placing your keywords in your content, page title, url and the links on your site is one way to get better results.
3) Keyword stuffing. Some people think that using too many keywords in their articles would help so that search engines can pick up their page easily. On the contrary, over using keywords can actually give your page a bad impression from respected engines.
4) Creating different web pages for every search engine. Some webmasters think this an effective seo tactic. However, this method isn’t just time-consuming and complex, it also does not make any difference at all. You may submit the same page of your site to different search engines using the same keywords and still get the ranking you aim.
5) Including hidden keywords in your pages. This has been an old “black hat” technique. Hiding keywords in your page by using the same text color as your background color do not fool search engines anymore. It can only get your site penalized or banned.
6) Photos or images outnumber your pages. Keep in mind that engines cannot understand images or flash codes. It can only read text. If your pages has a lot of pictures in it but lack in text content, search engines will not pick you.
7) Using frames incorrectly on your pages. Another coding that search engines cannot pick up are frames. For this reason, web marketers make some tweaking on their HTML codes whenever they need to use frames on their pages.
8) Relying on automatic submission tools. Submitting to engines and directories can be a tedious work that’s why marketers may rely on submission tools to do the task automatically. However, manually submitted pages are preferred by most search engines than automated one so it is really worth spending time on.
9) Overloading your daily submissions. Ideally, you should only submit one page of your site in a day. Don’t confuse them by submitting too many pages from the same source.
10) Focusing only in SEO. Optimizing your website is really an important factor in online marketing. But don’t forget that SEO isn’t the only element in the success of your business. Don’t forget to pay attention to the quality of your products and services, the management of your business, to take care of your existing customers, and not to overlook the value of offline marketing as well.
Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years, he has helped businesses to have more and growing clients through Marketing Postcard.
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SEO Made Easy: What you need to know about Search Engine Optimization