With so many websites on the world wide web it is virtually impossible for new business or little-known writers to find a place online. The increase in the number of websites invariably means that with each passing day, with so many competitors around, it makes it harder to rank high on search engine results. This is one of the primary steps that every new website owner would need to understand. Popular search engines such as Google and yahoo, among others, work by filtering through the many websites and ranking them based on various criteria, which includes the popularity of the website. But you are probably wondering how on earth you are going to make your site appear among the first few sites on a search engines results page. You need not worry. All it takes is some careful research to find the right internet marketing strategies.

From search engine optimization techniques, to various other ways of attracting more traffic to ones website, you would need to grasp the art of marketing effectively. All articles and promotional content that you put up on your site, including pictures and write-ups of the products you wish to sell, must be carefully written in order to make your site stand out from that of your competitor. While you can purchase software to help you find the right keywords and make lists for email marketing, as research is time-consuming, there are several marketing techniques that you would have to try out manually. Among these techniques, a commonly used strategy is to use one way links.

What are one way links? – This is where other sites carry a link that direct visitors from their websites, to your site. This is a very useful technique as it increases the chances of your website gaining popularity. When visitors visit your site through these one way links, it would in turn boost your ranking on a search engines results page. One way links show that people like your site, thereby showing its popularity. However, you would need to keep in mind that you would have to choose the right sites in which to place these one way links. Typically one way links do not direct visitors from your site to the site that hosts one way links to yours.

You would have to make your website more consumer-friendly and easy to understand. Another great way to have one way links placed is to get your site on popular online web directories. You could also publish articles on reputed sites and have them with one way links back to your site. Forums too help with this purpose. Responding to questions and participating in discussion means that you would have a signature which would also act as one way links, directing visitors to your website.