Online Marketing Plan

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An online marketing plan is the manner in which a firm goes about developing a plan of action to achieve a certain marketing goal. Online marketing plans differ to general marketing plans in that online plans maintain a narrower focus. The marketing goal could be either to maintain the status quo or its contrast, go head strong into achieving phenomenal sales through an organized online marketing campaign. For either goal the company adopts it would need a plan of action, but for a goal such as to increase sales through its marketing efforts, the company would have to formulate a serious online marketing plan. Many managers rarely take the time off their busy schedules to develop a marketing plan.

When developing an online marketing plan, managers generally do not know where they should start. To create and ideal online marketing plan the company needs to be fully informed in all aspects relevant to the company. The information gathered, i.e. market trends, competitors, customers and so forth enable the formation of accurate strategies within the context of the marketing plan. The accuracy of the strategies would result in either the success or failure in achieving the company goals. If a web site needs significant improvement, incorporating these improvements in the online marketing plan would provide results as well.

An online marketing plan would generally consist of an objective, marketing strategy and a marketing tactic. Objectives are the -how in a marketing plan, i.e. the manner in which the company will strive to reach a said goal. A marketing strategy would generally support an objective. These are methods through which an objective would be obtained. Finally a marketing tactic is where an action takes place. These tactics are the actions that would be taken to make each of the mentioned strategies to a reality. Therefore all these components are dependent to each other and are therefore vital in an online marketing plan.

Without the use of online marketing plans, the firms run at a constant risk of unfocused marketing efforts. The end result would be one that would provide the company with great losses in addition to having to foot the bill for the marketing campaigns. For those who are running both online and offline business, both marketing plans need to be integrated in order for each to represent the other similarly and accurately. It also goes along to achieve corporate objectives in a more efficient manner.

Considering the above mentioned aspects of an online marketing plan, its importance cannot be under stressed. Online marketing plans will help managers accurately drive its company in the direction in needs to be going. Revision of the marketing plans are important as well, particularly so with online businesses. Online markets are constantly changing and therefore online businesses need to be dynamic in order to succeed. Managers should learn to pay more heed to their online or otherwise marketing plans as it could prevent losses in sales in the future.

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

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For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.A completely re

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Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

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Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business’s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful d

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The Online Marketing Inside Out (Online Marketing: Sitepoint)

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Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online – whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing. With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, em

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Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse

12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet “Much like The E-Myth, Mastering Online Marketing, is not just a collection of tools and tactics. Mitch has created a solid step-by step system for you to build and sustain a thriving e-commerce business… Read it. Digest it. Follow it letter by letter. Then get out there and do it – because that’s how you’ll experience the true rewards. ” -Michael Gerber, author of The E-myth “Mitch Me

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Web Marketing All-in-One Desk Reference For Dummies

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eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

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In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur’s Internet marketing problem. This do-it-yourself book provides the know-how that’s needed to win business in cyberspace

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Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus

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Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether you?re a veteran marketi

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

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Stop pushing your message out and start pulling your customers in

Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how t

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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

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Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.

But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kab

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Question by scott d: What is the best and most cost effective online marketing strategy to build toward a product launch?
I am about to launch a high-end Project Management training course which will cost about $ 1,000.00.

Best answer:

Answer by Kevin Salwen, SBAC Expert
This is a hot topic, Scott, so let’s get started. There are tons of ways to get yourself noticed on the Internet – and lots of companies eager to separate you from your marketing dollars. But I think a few very inexpensive basics can make a huge difference:

First, make your own site as professional as possible. No typos, no goofy images. All your other efforts will bring Web users back here, so make your site informative, visually clean and reflective of the business image you want to portray. Think of it as your storefront; if it doesn’t look attractive and clean, customers will walk out ASAP. I think Brad Fallon does a good job explaining the hows and whys here: http://www.bradfallon.com/articles/whywebsites.html

Second, follow the basics of search-engine optimization just to make sure that your site can be found in any of the major search engines. The words you use, the items you post all matter. There’s a wealth of good information at http://www.seochat.com.

OK, now you’ve laid the groundwork by creating a website with power and one that can be found. Next, there are a few other easy steps you can take that don’t require a massive amount of time (and you might even find them fun). For one, set yourself up on the social networks – LinkedIn and Facebook, in particular – to make sure you are connecting to potential partners and customers.

On LinkedIn, you’ll be able to more blatantly advertise your services, grab recommendations from friends and build your business network. On Facebook, you’ll find more of a personal bent, but as we move increasingly to a world where work and play overlap, there is still plenty of advantage to be had on Facebook. George Kao does a great job showing how to use these social networks in a free training. Learn more at http://georgekao.com/

You’ll notice you’ve spent very little money so far, just the cost of your domain name and hosting. (By the way, don’t add the bells and whistles on hosting; basic service works just fine for most businesses and you can always order more later).

Now comes the real advice: Be generous. Very generous. Create a blog that offers advice for free in your area of expertise. Troll the Web for questions and become a go-to helper. Sign up as an expert on http://www.Squidoo.com. Then go back and write about the problem and your solution on your blog. If one person has that problem, others will too. You can venture out into the physical world as well, teaching people about your area.

I’m sure you get the picture by now: When you give of yourself, becoming the expert in your sphere of influence, you end up with people searching for you. Unselfishness actually is a great marketing strategy online. When they search for you – or stumble across you in the search engines – your marketing is free, credible and honest.

What do you think? Answer below!