When a site is first opened it will have little or no visits. With time, depending on the content of the site, it may get popular or not. However, if you have opened a site and want it to get popular as soon as possible, then you are going to have to do something to improve the number of visits. If your site is a forum or a blog, there are simpler ways to boost its position in a search engine’s search results than if it were a web site just for advertising.
With forums and blogs, it is possible to create bogus entries with keywords appearing as much as possible. For instance, in a forum, posts may be added with keywords. Therefore, when the keywords are searched for, the forum site will have a higher probability of showing up in a higher position on the search engine’s search results. In the same way a blog could have many blogs with keywords being repeated several times. All these increase the chances of the web sites being more successful. However, these techniques are referred to as Black Hat techniques and when discovered by the search engine, there is a threat of the web sites being blocked by the search engine. Therefore, Black Hat techniques are only temporary solutions.
Search engine marketing consulting employs methods that are more long term solutions. Search engine marketing consulting includes “paid inclusions”, where you pay the search engine for your web site to appear in the paid section of the search results. This way you get visits to your web sites and at the same time there is no threat of the site being blocked. Search engine marketing consulting basically offers advice about buying search listings in a search engine. These listings only have to be increased until the popularity of the site increases, after which the sites position will rise in search listings on its own.
Search engine marketing consulting is mainly a pay per click system, where you pay the search engine only for the each visit you get to your site through that link. There are no monthly payments involved, so you can be ensured that techniques used by search engine marketing consulting are not a waste.
Search engine marketing consulting, although it costs more, is a safer method to optimize you web site according to SEO requirements. Search engine marketing consulting also ensures long term success of your site than other methods, especially Black Hat techniques of SEO.