A search engine is the only way where people find web sites, however web site designers often not think about this fact when creating sites. A common mistake that many tend to do is to create the website and then contact a search engine marketing specialist to modify the site search engine more user friendly.

A search engine marketing specialist should be consulted at the early stages of designing the website rather than after finishing the website. Not all search engine marketing specialist are of help, many just create keywords with the help of HTML whilst the others are more helpful. These search engine marketing specialists who are able to write for search engines, analyze the websites statistics and have an excellent knowledge of spider friendly HTML. Furthermore this type of search engine marketing specialist also have varied experience of SEO within different industries and are up to date with the current trends of search engines. This type of search engine marketing specialist is rare to find and will be considered as Gurus of search engine.

It’s important that you choose the correct search engine marketing specialist to do the work for you. Here are some factors to consider before hiring a search engine marketing specialist. First and foremost, the search engine marketing specialist will need to know the difference between a search engine and an article directory. This means that search engine marketing specialist will be able to separate the two types of websites during marketing stages. The strategies used by search engine marketing specialist to promote search engines will be different from article directories.

A search engine marketing specialist should spend ample time researching keywords that are to be used to target audience. A search engine marketing specialist needs to be aware of title tags and the main body text, Meta tags, alternative text and comment tags.

A search engine marketing specialist should not guarantee a ranking for the search engine since the ranking varies. The search engines want to differentiate themselves from one another hence need fresh results every day.

A search engine marketing specialist should not make programs that will steal another’s sites which will generate gateways for your website. A search engine marketing specialist who is specialized in generating getaway pages are not considered as experts in the field of search engines. It’s a clear warning that you should not recruit that person.

A search engine marketing specialist should make the search engine in a way that the web page delivers to the search engine spider and then the web page should be delivered to the end user. Many search engine marketing specialists often misadvise you by saying that cloaking is essential if not the competitors will be aware of marketing strategies.

A search engine marketing specialist should be someone who will make your life easier however you need to hire the correct person.