You BUY traffic using pay-per-click (PPC) paid advertising or banners and impression-based ad campaigns. You ATTRACT traffic organically using tactical onsite and off-site search engine optimization (SEO) techniques, and implementing a calculated social networking strategy. If you have a business website – you need this book!

SEO is about marketing. It’s making sure that people who want to buy what you have to sell can find your website.

‘Social’ is the new word-of-mouth advertising. When people talk, Google listens and smiles upon those being talked about. Social marketing is a strategy, not a tool, and…

Why spend hundreds or maybe thousands of dollars every month on advertising? You know that people are researching their purchases online and listening to their friends talk about what they ‘Like’. If your website is not performing well in search results and people are not talking about you…you’re missing the people who are looking for you. My book will show you what you need to do to improve your search results and expand your marketing reach… for less than lunch!

Your website is your most powerful marketing asset and lead generation tool, but ONLY if it is optimized to attract targeted traffic. In the “SEO & Social Media Marketing Guide” you will find out how to build a list of loyal followers – and market to your social network. Learn how to create a lasting, highly effective and compelling lead-generating web presence that will grow exponentially over time…get this book!

…a marvelous tag line for a movie, but it will not get you far on the Internet of 2011. Today you have to build it, optimize it, get links to it, promote it and attract traffic methodically or it will fail. If you’re not confused by what’s happening on the Internet, you haven’t been paying attention. When all this began, THEY said you needed a website, so you got a website. You built it… you waited… but no one came.

You wouldn’t have an unlisted business phone number… a website that has not been optimized and is not bolstered by a social networking strategy is like having an unlisted business phone number. Your business website can receive increased traffic and conversions if you follow the steps outlined in the “SEO & Social Media Marketing Guide”.

When it comes to Internet marketing and creating a website or blog, most people are simply overwhelmed; it’s like drinking from a fire hose. There is just too much information to absorb…

My book is geared to individuals and small ‘brick & mortar’ businesses. Companies that don’t have the luxury of a big marketing budget, and don’t have the time or staff to devote to a full-time online marketing project. Does this sound like your company?

The difference between success and failure online is much smaller than you might imagine. One filename, one keyword, one page title, one link, or one of any of the important SEO variables can literally mean the difference between notoriety…or obscurity. My book shows you how to maximize these variables leaving nothing to…