Social Marketing: Influencing Behaviors for Good

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Social Marketing: Influencing Behaviors for Good

A systematic guide for the planning and implementation of programs designed to bring about social changeSocial Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, an

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4 thoughts on “Social Marketing: Influencing Behaviors for Good”

  1. Review by Billie J. Lindsey for Social Marketing: Influencing Behaviors for Good
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    I have adopted the new edition of Social Marketing for my Community Health course, HLED 410: Health Communication & Social Marketing, at Western Washington University. This week, I read carefully through the book to update my syllabus, and I want to share how wonderful I think the text is. Beginning each chapter with the marketing highlight examples and continuing to refer to them throughout the chapter is very helpful, especially for students who either may not connect the dots so easily or who may not have the mental energy to do so. I was also very excited to see such current examples of campaigns. Being from the state of Washington, my students will recognize many of them. Bravo!

  2. Review by R. Washburn for Social Marketing: Influencing Behaviors for Good
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    This book by Kotler and Lee is absolutely wonderful! I love Ms. Lee and Dr. Kotler makes the practice of Social Marketing come alive. Each chapter provides real-life examples in various settings. The Work Sheet gives a step-by-step template for any Social Marketing campaign or program. I recommend this to all readers working in public, government or non-profits. I am a Medical Reserve Corps Program Coordinator and Volunteer Administrator and this text book is an excellent resource! I have recommended it as a “must read” to my colleagues.

  3. Review by Jazz Fann for Social Marketing: Influencing Behaviors for Good
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    Nancy Lee is not only an informative writer, but a superb teacher and consultant! She taught the one-week class based on this book, and it should be required reading/curriculum for every Public Health worker, educator and anyone who is trying to influence behavior. I learned so much! Nancy is a storehouse of information. Whatever her consulting fees — she is well worth your time and payment!

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