The internet is a vital part of our existence. It is the World Wide Web that has brought media to universal audiences. In computing jargon, this refers to the internet marketing technology. Internet marketing technologies provide users a method of giving instant responses to whatever is on the market. It is time saving and cost effecting, and for the very reasons, used by many. The scope of the internet marketing technology is not merely emailing product details to clients; it also refers to the replacement of conventional media such as newspaper and television, at many different stages of the customer engagement cycle (interactions between customers and products in terms of advertising) through search engine marketing. SEM or search engine marketing refers to the process by which websites increase their visibility and is more accurately, known as search engine optimization (SEO).
Some commonly used internet marketing technologies include banner ads on definite websites, e-mail marketing, and Web 2.0 policies. Banner ads are the internet marketing technology in which advertisements are incorporated into WebPages. In other worlds, banner ads are those you see when you open up a webpage. Usually, banner ads are posted in relevance to the page content, that is, if the page is about baby care, there is a higher chance of you seeing baby-product or maternity related advertisements on the page. Email marketing is direct communication about the product details with the client. Web 2.0 is frequently linked with web applications that make possible, interactive user-centered designs, systemic partiality, interoperability and ornamenting the World Wide Web. In simple the Web 2.0 internet marketing technology allows customers to collaborate with other social media such as blogs, forums, wikis and pod-casts, to form a virtual community.
There are three business models in internet marketing technology Geo-targeting, one-to-one approach and appealing to specific markets. Geo-targeting is the method of determining the physical location of a user and basing the delivery in accordance with that. For instance, a store in Manhattan will cater to Manhattan and neighboring cities rather than posting its advertisements throughout the country. One-to-one approaches are the sort of advertisements that appear in accordance with the keywords. Like mentioned in an earlier example about baby-care, this internet marketing technology allows customers searching for specific articles see related product details. Appealing to specific interests is also very mush similar to the one-to-one approach. Here, advertisements are posted on specific websites.
The main advantage of utilizing internet marketing technology is the fact that it is highly cost effective. Also, customers can make purchases at their own convenience at the comfort of their homes. Cost-volume-profit (CVP) analyses for companies become inexpensive and thus, can be performed regularly to asses the companys progress. The only disadvantage is that the buyer cannot touch, smell or inspect the product beforehand but this limitation of using internet marketing technology can be avoided by having a longer warranty period.
Merchants on the huge auction web site eBay are in luck because they can promote their products even more through the use of advertising banners with a program called AMP Keywords. Ad Market Place runs this program and while it used to be available exclusively to eBay merchants it is now available to other merchants as well. The great news for advertisers is now your banner ad can appear not just on eBay but on other web sites too like Ask.com, Local.com and a handful of other web sites. How It Works AMP Keywords is a unique service for sellers that involves associating custom banners with keywords so that the advertising banners pop up during an eBay or other search. What you will do is go to www.ampkeyword.com and sign up. From there it will walk you through the process of uploading your banner, selecting keywords that describe your custom banner and linking your banner ad to your web site or selling page. To illustrate how your advertising banner is displayed let’s use the example headphones. If a potential customer visits eBay and searches for a set of headphones, a page will pop up with all the headphone listings on eBay. Now let’s say that you have associated the keyword headphones with your banner ad and bid for that ad spot. On the page with all the headphone listings, may also be your advertising banner. Notice I said “may” keep reading to see why. Keywords The AMP Keywords program works similar to Google’s AdSense or AdWords program; however, you must associate your banner ad with selected keywords. You can have many keywords associated per ad, but Ad Market Place recommends that for the best results you have no more than 100 keywords. The keywords that you choose should directly describe your business or product. Payment Options Payment is based on a CPC rate, but it is also tied in with your keywords. Here is where it gets a little bit confusing, so let me try to explain. Basically when you select keywords that you want to associate with your banner ad advertising you will also state the maximum CPC rate you are willing to pay. Once your rate is established for a particular keyword, you will be ranked among other users who have bid on the same keyword. The highest paying advertiser will get the first banner ad rotation spot to a potential buyer. Back to our headphones example, if you are the highest ranked bidder for the keyword headphones, then your ad is more likely to appear on that search page. The information in this article came from Ad Market Place. For additional information on placing banner ad with AMP Keywords, visit the AMP Keyword frequently asked questions page by clicking here.
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At present, internet banner advertising has held the online advertising business to a stand still while reaching out to millions of people through out the world. Banner advertising played a significant part in generating website traffic all over the net and both individuals and huge companies do also make use of this cheap internet banner advertising. Some made huge sums of money from it while some do not know actually what to do.
With internet banner advertisement, you probably will not want to just sit in front of your computer and wait for visitors to view your site. And you would definitely not want other company,s marketing strategies to be a stumbling block on your path to success. If you think banner advertising is not effective simply because it is not expensive, you better rethink.
The following tips will help you make use of your cheap internet banner advertising. With these guides, you can be sure of huge traffic to your website.
Basically, if you really want your ad to seen by your target audience, you must make sure you have a great title and topic. You have to make your visitors realize that your cheap internet banner advertising is worth looking into. Your advertisement has to be geared towards meeting your visitors requirements.
If you really want your internet banner advertising to be noticed, you have to arouse their curiosity and persuade the people that you have what they require. You must be capable of delivering your products or services with tough words that may well lead your visitors at taking a firm decision.
Words on your advertisement should be well designed and geared towards making your visitors believe that you are directly communicating them. It should also give them a sense of familiarity on your products or services.
However, as you convince the people by urging and directing them to purchase your products or whatever you sell, they give meaning to your business proposal. Your banner advertising will turn out to be one of the best ads sought out there. Be sure to advertise your ads world wide and as often as possible so that your products, services and you could be well known.
All the time remember that to own a website does not necessary mean that it is going to sell your services on it’s own. You must promote and employ aggressive marketing strategies. By purchasing banner advertising, you save so much time and money while making the sales that is required. The question now is, can internet banner advertising make you rich? Yes, it can when used properly.
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Question by kaze950: Website Advertising?
How can I advertise my website? I made a .swf flash file that I think would make a good ad for my website, but I don’t know anywhere I could advertise.
Best answer:
Answer by deepseaofblankets
You can begin by using Google to place text ads on relevant searches for your products/services
Google Ad Words is a service from google where you can pay as little as $ 50 per month to direct traffic to your site.
Read up on it, worth the time to figure it out…
Cheers!
Add your own answer in the comments!
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