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SEO Consulting At The SEO 5 Consulting Blog: Pay Per Click Advertising Explained

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SEO Consulting At The SEO 5 Consulting Blog: Pay Per Click Advertising Explained

The SEO 5 Consulting blog gives you the tips you need to get ahead with your website’s internet advertising strategy. We’ve provided an introduction to pay per click advertising that seeks to give you a good understanding of this marketing practice and exactly how it stands to benefit your company.

Read below to get started with pay per click advertising today.

What is Pay Per Click Advertising?

Pay per click [or PPC] advertising is an internet advertising format that sees a website hosting links to an advertiser’s website. Host sites are only paid for each one of the clicks these advertisements receive. This means, essentially, that hosting websites are able to earn money by simply hosting links from other companies. Advertisers are also able to ensure that their marketing dollar is well spent as they only pay out when third-party users have clicked through to view their website.

Payments for each click are set through either flat-rate or bid-based models. Flat-rate payments are agreed upon by both the advertiser and the host and are the most common payment method found in pay per click advertising. Bid-based payments allow the host to carry out micro-bids for competing advertisers and automatically host links from advertisers that are willing to pay out higher amounts.

By monitoring the most popular keywords relevant to the host’s or advertiser’s business, PPC can be effectively aimed at the most relevant users possible. Host sites can create PPC links through text or images that are found through search engines. The parties that click through on these links are thus likely to be interested in your advertisements or the content of your hosting website.

What are the Benefits of Pay Per Click Advertising?

Pay per click advertising is a great way to earn passive income on your site and is often recommended by professional SEO consulting services. There’s nothing to lose in implementing this advertising strategy — you can host advertising links that are as obvious or as subtle as you like. Many websites embed PPC links as part of ordinary text or enable images already emplaced on their site to act as portals to their advertiser’s website.

It’s also a fantastic advertising strategy on the other side of the transaction. Since pay per click advertising only requires payment for recorded activity, you’re guaranteed visibility for every penny you spend on your advertising initiatives when using this method. Ensure that your marketing budget is well spent by taking advantage of one of the web’s innovative advertising methods.

SEO 5 Consulting gives you access to a team of SEO consulting and marketing experts, ready to help your business’ website with PPC implementation and much more. Come to the SEO 5 Consulting blog often for the latest tips and strategies you need for achieving success on the web. Our experts are always available to give you the industry’s leading SEO consulting and implementation strategies.

For more information on SEO 5 Consulting and its full range of SEO consulting services, visit SEO5Consulting.

SEO 5 Consulting is an online marketing company that provides consulting services to businesses across North America. SEO 5 Consulting offers affordable and efficient SEO strategies to increase traffic, rankings and sales online. For more information, visit www.Seo5Consulting.com.

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Pay Per Click Blogging – The Secrets Of Pay Per *Click* Blogging Revealed After Years Of Highly Profitable Action In The Internet Marketing Underground!

The Secrets Of Pay Per *Click* Blogging Revealed After Years Of Highly Profitable Action In The Internet Marketing Underground!

Are You Tired Of Trying To Get Traffic To Your Blog With Dismal Results?  Learn How To Get Paid For Every Action A Visitor Takes On Your Blog!

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How To Make Money Blogging Without The Complication – Why You Absolutely Must Get On The Boat Right Aw

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About Pay Per Click Advertising

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About Pay Per Click Advertising

Website advertising is much simpler than running ads in a newspaper or on television, thanks to pay per click advertising.  Every website publisher needs to find ways to monetize his website.  After all, you’ve spent all that time putting your website together, so shouldn’t it be paying you back?  PPC advertising offers you a chance to earn money just by posting things on your website.  You don’t even need any sales people on your staff!  You will get paid every time a visitor to your website clicks on one of your PPC ads.

There are two basic ways pay per click ads pay you back, and there are a variety of website advertising companies that offer accounts based on either of these two PPC ad methods.  The most common type of account you’ll find is the bid-based PPC ad account.  Bid-based pay per click advertising allows advertisers to bid on how much they’re willing to pay for specific keywords.  The amount you get paid depends on how much the advertisers bid for those keywords.  The network you subscribe to matches PPC ads to your website, based on the keywords you use.

The other model for pay per click advertising is based on a flat rate.  As a publisher, you have a rate card that lists your cost per click in various areas of your website.  You can charge more for pages that get a lot of traffic and less for pages that don’t get as much traffic.

There are also two ways for PPC ads to actually appear on your website.  Depending on which network you become an affiliate of, you’ll choose between the standard pay per click ads and In Text website advertising. With both types of PPC ads, you get paid every time a visitor to your website clicks on one of your pay per click ads!  The standard PPC ad will appear as a banner across the top or a PPC ad on the side of your pages or alongside your content.

In Text website advertising doesn’t place actual PPC ads on your website.  Instead, the pay per click ads will appear as links within the text of your articles.  The links are double-underlined according to keyword, and small bubbles open when your website visitor brings her mouse over the link.  The bubbles give your visitor a little more information about the advertiser so he can decide if he wants to click on the link.

Infolinks is an In Text advertising network that offers a smarter contextual advertising model for publishers worldwide.  Infolinks utilizes cutting edge technology to maximize the amount of revenue your website brings in.

 

Shane  Kay is a professional  online media planner, who specializes in Pay Per Click advertising strategy.  Shane works as a consultant to leading online publishers in the fields of website monetization, PPC campaign managements, landing page optimization, etc.

Article from articlesbase.com

Profiting in the PPC World: Developing a Pay Per Click Search Engine and Using It To Make Money

have you ever stopped to think about how much money changes hands on the Internet each day? One of the biggest money making systems in place right now is Pay Per Click advertising, also called PPC. If you want to learn how to get in on the action and claim your piece of this billion dollar a year revenue generating machine, you need the information in this book. Get your copy now. You owe it to yourself.

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