by ShashiBellamkonda

Overview Of Common Internet Advertising Strategies

Internet advertising methods are popular because virtually everyone knows HTML. As a business owner, you have to choose the best Internet advertising method for your enterprise. Before you decide you must look at the benefits of both cheap and expensive Internet advertising methods. Most people will automatically tell you to choose the expensive methods, but actually they dont know that cheaper advertising methods on the Internet have huge paybacks as well.

Here is the scoop and a comparison between cheap and expensive Internet advertising methods:

Costly Ones:

1.Pop-ups.
This is an expensive method that is also bothersome because people normally close these pop-up windows and dont even try to find out what they are about. Using this method is a waste of your money. Fly ads that are derived from pop-ups are equally irritating to surfers.

2. Pod Casts.
Pod casting on the Internet is like broadcasting on the TV. This is a stylish new method thats very hard on your budget. However if you want results then this will be money well spent.

3. Paying Search Engines.
This is an expensive method that lets your sites URL be listed in the top search results when a person types the related keyword. You pay a fixed amount to the search engine. This is expensive but if you can pay search engines such as Yahoo or Google then its definitely worth the money. Pay-per-click is also the same thing.

Cheap Ones:

1.Blogs.
This is one of the latest Internet trends. Go ahead follow the crowd and write a blog advertising your website. Its simple you just sign up for a blog, post your messages and just like that! It doesnt even cost anything!

2. Choose smaller search engines:
This is inexpensive and reliable. By putting your site on smaller search engines you increase your chances of getting more results. Bigger search engines can easily ignore your site, so to ensure you are noticed use this cheap method of Internet advertising, it just might work for you.

3. Text link:
This one is almost free! Ask someone to text link your site and do the same for them.

Expensive versus cheap, this is a dilemma we always face when making decisions to get something. When it comes to Internet advertising you must find out what your needs are and which method best fulfills them. Go with what you like but make sure you get results.

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Offline Marketing Strategies For Online Businesses

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Question by kfineyouw1n: How can I market and sell my local community website to businesses as well as attract local internet traffic?
A friend of mine has started up a website which caters to the locals in the area looking and searching for business in the area and providing info on local events.

It just launched recently however she is having trouble finding clients to advertise their businesses on the website. The website also provides local listings such as events that are occuring in the city etc.

Its a really good idea, however I dont want to see the site flop. How can we market or what strategies can we use to improve it, and make it a high traffic and popular website to the locals and its businesses? How can we be able to utilize search engine optimization?

Take a look at the site, and please give your info. Much appreciated thank you!

http://www.viva505.com

Best answer:

Answer by Jessica L
You’re competing head on against well-established classified websites, such as craigslist.com and myspace.com.

To sell a company, you first of all need to be a legal entity. Try legalzoom.com to file as a real business.

Next off, do you really want to concentrate your efforts on this idea? There are plenty other ideas that can be capitalized on with much better return. http://merchantcircle.com is trying to do something similar, but with a much better website and with customer service…

If you shutdown now, it wont be considered a flop. It’ll just be considered smart use of strategic business decisions. If you continue on the road with this idea, I can’t see you selling for more than a few hundred.

What do you think? Answer below!