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Evaluate Keyword Competition To Increase Targeted Web Site Traffic
If the competition is too high it will take years for you to increase targeted web site traffic. Yet, with the right technique you can evaluate the competition upfront and know exactly how long it will be before you start seeing results.
The first step to evaluating your keyword phrases for competition is to type them into Google (or your search engine of choice) and see how many results come back. This number (at the top right of the search results) will tell you the number of competing web pages that have all of the words in your keyword phrase, but not necessarily in that particular order. At the same time you need to search each keyword phrase with quotation marks around it to find how many pages have that exact keyword phrase in them. (You will want to keep a spreadsheet of these results.)
These pages are not necessarily search engine optimized for the keyword you searched, so your actual keyword competition is much less. You should be able to out-perform most of them with proper SEO technique. However, Google is similar to Vegas in that you need to play the odds. There is a certain number of competing pages that would make the prospect of getting a first page Google ranking a very unlikely possibility.
Now, if you go by the exact, or phrase match, search in Google , page results of less than 10,000 will get you a relatively quick ranking so you can increase your targeted web site traffic in just a couple of months. You have to look at both numbers and make a judgment call, but if you have less than 10,000 pages competing with you for that exact phrase match these keyword phrases are a good bet!
You should run all of your potential keyword phrases through Google as described and then narrow them down with a couple of quick “sorts” in an excel spreadsheet.
You should have three columns of data as follows:
1 – the list of keyword phrases
2 – the number pages for the general search results for each keyword
3 – the number of pages for exact phrase match results
Simply highlight column 2 and click “sort by ascending order”. (I will generally cut off the list at 1,000,000 search results, but it depends how many words are left. (If you don’t have any with less search results you need to find some new keywords.)
Now highlight and sort by the third column in ascending order. Anything over 100,000 exact matches indicates highly competitive keyword competition.
You will want to narrow it down to the best 20 or less keyword phrases.
Keyword selection is part ‘Art’ and part ‘Science’. And this is just one part of selecting keywords. You still must make sure these are the actual words your target audience is using to find you online, and that there are enough people searching these keywords to make it worthwhile for you to optimize your website for them.
If you’ve found this information helpful, but could use more instruction, I’m giving away a complete DVD tutorial on keyword selection that will increase targeted web site traffic for your business.
Shawn Hutchison is a full time internet marketer who specializes in keyword selection and ethical, sustainable, and free website traffic strategies.
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3 Tips To Help Your Online Video Marketing Beat The Competition
Got a new business product but don’t know where to start? Video marketing just might be for you. This article discusses video marketing, its advantages and a short guide on how to make a video perfect for any marketing campaign.
There are a lot of ways through which you can market your products and your services. Among these methods, the most cost-effective means is perhaps the internet. Through the internet, you can come up with every marketing campaign possible. The internet is so flexible and vast that with the right moves, it can help your business become more popular and more prominent. That being said, let me introduce you to the latest trend and possibly the most effective of all online marketing strategies: video marketing.
— Video Marketing —
Video marketing just might be the hottest trend to date in the marketing field. The time for telling through text marketing copy has passed. Instead, it’s now time for showing and demonstrating through video clips.
If you’re not that familiar with video marketing, there’s absolutely no need for you to worry. The internet provides a lot of resources on how you can make your videos. You can learn about the tools that you need to make videos and the techniques that can make your videos work for marketing purposes. The following are some tips on how you can make video marketing work for your business.
1. Determine where to post your videos.
First of all, you have to know where you are going to post your video marketing material. There are many choices available to you. You can place your video in your website for more interesting site content. You can also post video clips in online communities and blogs. Of course, you should not neglect to post videos in video blogging sites like YouTube.
2. Determine the video content.
The prior step will help a long way in determining the content of your video marketing materials. As a general rule, your videos must contain information that will build more interest in your business’ products and services. However, the actual and specific content will have to vary, depending on where you’re posting your videos.
For instance, videos in your website can be much more product- or service- oriented. Particularly, your videos can demonstrate how effective your product or service is. Your videos in your site can also be video testimonials from your customers. Moreover, they can be video clips about your special promotions and special updates.
Videos posted in online blogs should be more about updates, news and special promotions. They should merely inform your viewers about the latest news and induce your audience to click on the link to your site for more details.
For video blogging sites like YouTube, your video should be less product-oriented and more entertaining and creative. Your website link can be provided with the video and your products can be featured in them, but your videos must never be a simple sales pitch. You’re never going to be referred and reposted that way.
3. Identify your audience.
All along, you should keep your audience in mind. How old are your intended consumers? Who are they and where do they come from? The content of your video marketing materials will also heavily depend on the demographics of your intended recipients.
After you have done all of the abovementioned steps, all you will need to do is to make your videos and post them online. Of course, you may have to engage the services of a video server for your purposes.
David Bain is an online videos marketing specialist. Visit http://freeiq.com/headingtags for a free demonstration video of how to choose your own inline H Tags (Heading Tags).
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What do you think? Answer below!
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