Criteria of Choosing an Ideal Web Hosting Company

Criteria of Choosing an Ideal Web Hosting Company

Before we talk about what it takes to be a cheap and good quality web host, let’s get to the fundamental first. What is a Web Host?

A web host is a service provider that places your web site on a computer which is connected to the internet. The term for this ‘computer’ is called a server.

A web hosting provider will typically have a fast connection to the Internet and they may host thousands of web sites on many servers. The web host essentially rents out space to you so that you can get your website up on the world wide web.

With a well-managed web host, you can free yourself from worrying the up-keep of complicated server technology and proper technical maintenance. That’s the whole purpose of the web hosting companies. You should leave the technical work to web hosting professional while you focus on your own internet business.

Let’s begin…

Feature Offered

The features that web hosting companies are offering are getting quite standard nowadays.

The followings are some of the common features you’ll see in most web hosting plans: Control Panel

Control Panel is an interface where you can access your site on the web server, allowing you to set-up and subsequently update and customize your web site. Though cPanel is by far the most popular control panel, some hosting providers customize their own so that they can up-grade and expand it at will. Diskspace

A vast majority of sites that don’t have tons of graphics, sound and video clips or downloadable files easily fit in 50 MB of disk space. You should always leave yourself some room for growth or check if the host has a bigger plan in case you need to upgrade. Bandwidth

Bandwidth is the amount of data transmitted or received through a unit of time. In web hosting, bandwidth is consumed when visitors make requests for files on your web site and download them to their personal computers. Email Account

With POP3 email accounts you can check email from Outlook, Netscape Mail, Eudora or any other Email software. Scripting language

As all our top 10 listings are using Unix and Linux platform, php, perl and CGI are the languages we are talking about here. It is best to choose a host that supports the latest version to maximize the latest web technologies for the fee that you pay. Database

If your web site is going to store a lot of data that should be dynamically accessible (like user accounts, stock prices, maps, Interactive news, message boards and forum etc.), you’ll need to look for an account that offers a database. MySQL is a powerful and most popular database program that runs on the Linux operation system. It is able to handle million of entries all at once. Its flexibility and speed allow you to also store logs and pictures. MySQL is designed to scale well under heavy traffic conditions and is ideal for database-intensive or e-commerce-enabled Web sites. Customer Service/Support

No matter if you are an expert or a novice in web hosting, you need a web host with good customer support system. What is the criteria of an excellent customer support? Let us explain. How big is the knowledge base?

This is particularly important for those who want to search for quick answer without seeking direct assistance from customer support staff. Due to the huge database, normally it’s searchable. Some web hosting providers will even make your life easier by making a video tutorial guiding you step by step in setting up your new account. Very useful for beginner. Responsive customer service staff.

If you are too lazy to find the answer out of a big pool of database, get the direct answer from someone who knows it. Direct customer support comes in a few forms.

a. Email support

b. Phone support: Normally, sales and technical support uses separate phone line. A good phone support staff knows what your problem is and answers with relevance.

c.Web Host like Lunarpages and Globat even have live chat support. However, it’s not how many support channels that are available but how responsive it is of the staff. You can find out the hosting reviews and ratings of each of our Top 10 Cheap Web Host.

Price to Disk Space / Price to Bandwidth Ratio

Are you paying too much for your Web Hosting Plan?

Having done the research on hundreds of web hosting companies, in general, we’ve come to this conclusion: the more disk space and bandwidth you are getting, the more expensive is the monthly price.

To help you understand which price is competitive enough for you to take up the offer, we have categorized 5 different price range. For each price range, a score of maximum of 10 is assigned. To understand the concept behind this, please refer to the details here.

Popularity

A web host might have the best feature offered, unbeatable customer support and reliability in place but without an effective marketing plan, it will go bust too. Let’s face it. If a web hosting provider does not have sufficient members and steady growth of new members, it’s very difficult to survive in this highly competitive industry.

We judge the popularity of a particular web hosting provider by looking at the number of awards won, the reviews of other websites and the Alexa traffic ranking.

All the hosting providers listed on our Top 10 Cheap Web Hosting Directory are among the top 40,000 most visited websites in the world.

Reliability, Speed and Uptime Guarantee

Nothing can hurt you more than this: your visitors come to your web site only to find that it’s not accessible. You lose credibility and possibly even a sale. If your web host does not guarantee at least a 99% uptime, leave the web host now!

To ensure maximum uptime, installation of redundant back-up systems is essential. Each web host has their own management systems to minimize downtime. “Redundant” means that if any of the Internet connections get interrupted, the alternate Internet connection will take over.

We use Alertra software to monitor the uptime of each of our top 10 web hosts.

As for speed, even though routing, web server set up and local area networks play a part in determining the speed of a site, the main concern of how fast your site is depends very much on the types of network connections.

Many hosting providers still connect to the Internet through T1, or T3 connections. This is not the case for our top 10 hosts- they are using OC (Optical Carrier) lines.

A T1 line will offer data transfer rate of 1.5 Mbps (megabits per second), while a T3 line can supply data transfer rates of 43Mbps. OC-1 refers to a circuit that transmits 51.85Mbps. Higher levels are multiples of that speed. Ultra-High Speed OC3 and OC12 lines offers 155Mbps and 622Mbps respectively. Some hosting providers have connections to major internet backbones at the speed of OC48 (2488Mbps) and OC96 (4976Mbps).

Smith Chen is an author and internet marketing consultant. Find more about Business Pro Online and review page more

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Shared Web Hosting – Criteria For Picking Your Web Host

Shared Web Hosting – Criteria For Picking Your Web Host

Shared Web Hosting varies greatly in the features each hosting company provides so we wanted to explain the features worth understanding before choosing your shared web host service.

Before reading the features below we would advise you to READ THE FINE PRINT for any shared web hosting service because despite claiming unlimited storage, bandwidth,etc.there are limits and conditions stated in the fine print.

When it comes to shared web hosting, the following features are the things you should be aware of:

1. Total Web Space Provided

Web storage space corresponds to the amount of files you can upload to the server. Of course, the bigger the web space provided the more sites, software applications, and sub-domains you can host.

Understand that many hosting companies may advertise unlimited storage but they limit the number of Inodes, which is the number of files. Inodes can add up quickly if you are adding lots of content to your site with images, videos, multiple websites,etc. Some shared hosts limit it at 50,000 inodes and some at 250,000 or more.

2. Server Uptime

Obviously you want your website up 100% of the time but that isnt always the case. Server uptime is usually dependent on the quality of your web-hosting provider so go with the company that is totally reliable.

Go with a reputable provider that offers 24/7 support and generally you shouldnt have too many problems with downtime. Honestly though, when you see unlimited hosting with unlimited bandwidth/storeage/etcfor less than dont be surprised to see some downtime.

We have found the cheapest shared hosts to be less quality or overloaded servers that cause your sites to be really slow. Not always the case but it does happen.

3. Unlimited Bandwidth / Traffic

Many shared web hosting services will advertise UNLIMITED BANDWIDTH. When it comes to this feature, understand that when you have a large amount of traffic on a shared server then your site can slow down or if lots of different users are causing lots of processes to run when they click on posts with images or videos,etcthen you will hit the CPU limits.

There really is no such thing as unlimited bandwidth unless you keep upgrading your account to bigger and better servers. Shared web hosting providers would just lose money giving unlimited bandwidth.

Bandwidth is limited to what is provided by the server and when you are sharing a server with hundreds of other websites your site will probably load slowly or timeout if you start getting a lot of traffic/bandwidth usage.

4. Software, Applications and Bundles Included

Software can be a differentiator between shared web hosts. The most commonly used control panel/account management software is called CPANEL. Some hosting companies use a different control panel software or their own. We would avoid those because if you need to transfer your account then CPANEL is easier to transfer when upgrading to a VPS or Dedicated Server account that uses WHM software. Some hosts will charge extra for CPANEL.

Also, many hosting companies provide free web design software or free website templates. Almost all shared web hosts will provide free application installation support.

The most common web hosting scripts and programs today are Java, Php, and Frontpage. If you use specific software then make sure it will be supported by your web hosting provider.

Generally if the hosting provider is well known and you are using a common software then you shouldnt have any problems.

If you plan on using WordPress then go with Linux Servers and make sure the shared hosting provider provides MySql databases and the latest PHP scripts. Also many provide autoinstallers software like Fantastico (which is a great tool for wordpress users).

The performance of your website relies on your web hosting service. Make sure you trust your website only to the experts. Go with the company that understands the needs of their clients when it comes to uptime and functionality. Also, DONT overlook the quality of support offered as it varies dramatically between shared web hosts.

Alex Jarrett writes on technology and contributes to www.HostingNow.info which provides quality information and reviews about shared web hosting. Helpful hosting tips, hosting reviews, and hosting information can be found at www.HostingNow.info

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Keyword Research – Four Key Criteria For Selecting “Money” Keywords

Keyword Research – Four Key Criteria For Selecting “Money” Keywords

 Good keyword research increases the probability that search engines will rank the pages on your website high for your target keyword; and bad keyword research (which often means no keyword research) will doom your website to the search engine cellars.

Since search engine visibility is a key factor in attracting targeted search referral traffic, the higher you rank, the more traffic your website will receive. Clearly, keyword research pays off.

In order to ensure you get the most out of your keyword research – and, in so doing, increase the volume of targeted traffic to your website – make sure that the keywords your research identifies meet the following four key criteria (work through them in the order in which they appear):

1. Relevance

Your keyword research time and effort must focus on identifying keywords that are relevant to your niche because relevance is critical to both search engine rankings and to the satisfaction of your end users (which, in turn, is obviously good for conversions).

If the overall theme of your website or blog focused on golf, you won’t be doing yourself any favours if you target keywords that are not related to golf.

2. Probability to Convert

Your keyword research time and effort needs to ensure that the keywords you target are used by people who are highly motivated to take some form of action:

 

Click on a link
Download a report
Subscribe to a list or a fee
Request more information
Call or visit your business
Buy something online

As a rule, research has found that “long-tail” keywords – keyword phrases that consist of two, three or more keywords – tend to lead to higher conversion rates. The reason is simple: long-tail keywords are more specific than single-word keywords and often reveal a “probability to convert.”

 

For example, a long-tail keyword phrase such as “download free keyword research software” is obviously more likely to lead to a conversion than a shorter keyword phrase such as “keyword research.”

So even though search volume for long-tail keywords/phrases is lower than for more general keywords/phrases, people using them in their search queries are generally motivated to take action.

3. Search Volume

Unless, for some reason, you don’t want or need an audience for your website or blog, your keyword research time and effort must focus on identifying keywords that have a satisfactory number of people using them in their search queries every month (what constitutes “a satisfactory number of people” is, of course, up to the individual and depends on his/her objectives).

To determine raw monthly search volumes for the keywords you’re researching, head on over to Google’s Keyword Selection Tool and do the following:

 

Specify the country or territory you’re targeting
Select a language
Enter the keywords you’re researching
Enter the Captcha
Click on the “get keyword ideas” button

After Google serves up the initial results, you’ll want to narrow the keyword ideas by specifying “phrase match” for match type because it will produce a much more useful number – for our purposes – than the default “broad match.”

 

Eliminate any keywords whose “phrase match” search volume falls well below the “satisfactory number of people” your keyword research says you need.

4. “Rankability”

The final criterion your keyword research must focus on is whether or not there is a reasonable probability that you can achieve a high ranking for the keywords you’re planning to target because the only way you’ll attract search referral traffic is if you rank at or near the top of the search results. Period.

While there are some fairly advanced ways to determine the “rankability” of the keywords you’re researching, in the interest of simplicity we’re going to go with a quick-and-dirty method that many people commonly rely upon: the number of other web pages that are “competing” for the same keywords that you’re researching. To do this,

 

Navigate your browser to Google’s homepage
Enter one of the keywords you’re researching into the query bar (make sure you do a “phrase match” search by enclosing the keyword in quotes)
Click on the search button

If the total number of “competing” web pages – which will be displayed just below the query bar on the search results page – is less than 30,000, you’ve got a good chance of being able to capture a top ranking for the keyword for which you ran the search (it goes without saying that the lower the number of competing web pages, the better your chances are of achieving a top ranking for a particular keyword).

 

While this level of keyword research may require you to invest more time and effort than you’re used to, your investment will pay off in the form of consistently higher search engine rankings for popular keywords that are used by people who are generally more motivated than most to take some kind of action after their search leads them to your website.

 

 

Dawson Barber invites you to learn more about “ruthlessly practical” ways to build your business and make money online by visiting him at the Online Marketing Business Builder, where he blogs about online marketing, SEO, PPC, affiliate marketing, article marketing, backlinks, search engine ranking, as well as keyword research. He recently blogged about how to avoid the time drain and drudgery of keyword research. Click on the link to learn more.

 

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Keyword Research and Web Traffic

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