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eBay Store Fees Explained

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eBay Store Fees Explained

The whole concept of marketing has undergone a complete metamorphosis in recent years with the Internet providing unbelievable ease and convenience. Online selling has become a home business that can be done by anyone in their spare time. Out of all the online selling options, selling on eBay is the most convenient option. The start-up cost is low, and it is possible for a person to work from home and at their own pace. However, before venturing into the business of selling on eBay, it is necessary to understand the modus operandi and the different fees that are applicable for different facilities. If one does not understand the fees structure, he/she might not show any profit at the end of the month. The different applicable fees are explained below.

Subscription Fee At the time of opening an eBay store, a monthly store subscription will be applicable, which will be effective immediately when a subscription is made for a minimum 30-day period. It is advisable to start with the lowest priced monthly subscription because it is possible to upgrade whenever there is any need to do so. Since the success of the store cannot be estimated at the start of operations, paying the top subscription is probably not a good idea. If the subscription level needs to be changed or cancelled within the 30-day period, the bill for the entire 30 days will have to be paid. However, after the first 30 days, the store subscription fees will be pro-rated if any changes are made. The subscription fee for Basic store level is .95 per month, for Premium level, it is .95 per month, and for Anchor level, it is 9.95 per month.

Insertion & Final Value Fees Besides the subscription fees, insertion and final value fees are also applicable, based on the subscription fees. Whenever an item is listed, an insertion fee will be charged by eBay. In order to minimize this fee, it is important to know how this system works. There are different thresholds of the selling prices and these thresholds end in .99. While setting the auction price, it is important to end it at .99 below the next threshold. For example, if you want to sell an item for 0, and if the thresholds are .00-.99 and 0.00-9.99, the insertion fee will be a dollar higher if the item is listed at 0. The item should be listed at .99. If an item does not sell, and if the eBay store owner wishes to relist it, eBay will credit the insertion fee if the item sells. However, eBay will not refund the insertion fee if an item is relisted more than once. The insertion fees for auction-style format when the store owner has an eBay stores subscription are shown against the price ranges below.

Insertion Fees for Stores Starting or reserve price Insertion fee* .01 – .99 .10 .00 – .99 .25 .00 – .99 .50 .00 – .99 .75 .00 – 9.99 .00 0 or more .00 *eBay Stores sellers aren’t eligible for the 100 free insertion fees per month on auction-style listings.

Final Value Fees for eBay Stores Final sale price Final value fee Item not sold No fee .01 – .00 8.75% of the final sale price .01 – ,000 8.75% of the initial .00, plus 4.0% of the remaining final sale price balance (.01 to ,000.00) ,000.01 or more 8.75% of the initial .00, plus 4.0% of the next .01 – ,000.00, plus 2.0% of the remaining final sale price balance (,000.01 – final sale price)

Fixed-Price Format Fees The fixed-price format can be used to list items at a fixed price so that buyers would be able to buy items without bidding. When the items are sold, a final value fee would be charged to the eBay store owner. The fixed price insertion fee for Basic Subscribers is .20, for Premium Subscribers it is .05, and for Anchor Subscribers, it is .03. This applies to each listing, no matter how many items are in the listing.

Fixed Price Format Final Value Fees for Stores Final sale price Electronics* Clothing, Shoes and Accessories, Motors Parts & Accessories Books, DVDs & Movies, Music, Video Games All other categories Item not sold No fee No fee No fee No fee .99 – .00 8.0% of the final sale price 12.0% of the final sale price 15.0% of the final sale price 12.0% of the final sale price .01 – 00.00 8.0% of the initial .00, plus 5.0% of the remaining final sale price balance (.01 to ,000.00) 12.0% of the initial .00, plus 9.0% of the remaining final sale price balance (.01 to ,000.00) 15.0% of the initial .00, plus 5.0% of the remaining final sale price balance (.01 to ,000.00) 12.0% of the initial .00, plus 6.0% of the remaining final sale price balance (.01 to ,000.00) 00.01 or more 8.0% of the initial .00, plus 5.0% of the next .01 – ,000.00, plus 2.0% of the remaining final sale price balance (,000.01 – final sale price) 12.0% of the initial .00, plus 9.0% of the next .01 – ,000.00, plus 2.0% of the remaining final sale price balance (,000.01 – final sale price) 15.0% of the initial .00, plus 5.0% of the next .01 – ,000.00, plus 2.0% of the remaining final sale price balance (,000.01 – final sale price) 12.0% of the initial .00, plus 6.0% of the next .01 – ,000.00, plus 2.0% of the remaining final sale price balance (,000.01 – final sale price) *This category also includes: Pro Audio Equipment, Computers & Networking, Car Electronics, Cameras & Photo, and Video Game Systems.

Business & Industrial Equipment Fees The specific fees for Business & Industrial capital equipment categories are: Insertion fee: .00; Reserve fee: .00; and Final value fee: 1.0% of the final sale price with a maximum charge of 0.00. The specific list of business & industrial capital equipment categories and sub-categories is available on eBay’s website.

Optional Features Fees Certain optional listing features can be added in order to boost the chances of selling your items.

Buy It Now Fees: A fixed low price can be assigned to the items so that the customer can use the Buy It Now option. eBay will charge a nominal fee ranging between .05 and .25 and depending on the price fixed for the Buy It Now offer.

Listing Upgrade Fee: A large number of listing upgrades are available. Some of these are very useful but others are not very useful. Items that are expensive will receive a better value from these upgrades as compared to other non-expensive items.

eBay Picture Hosting Fees: It is possible to host pictures in order to convey a better idea of the products and to advertise the usefulness of the same. However, it is only possible to upload one photo for free; a fee will be incurred for uploading more than one photo. If it is necessary to upload many pictures, use a free photo-hosting site like ImageShack. In the categories of collectibles, art, pottery, glass, and antiques, all listing formats and durations are free for eBay-hosted pictures, Picture Pack and Gallery Plus.

Reserve Price Fee: Buyers can be informed in the listings about the reserve price for the item, which is the lowest price that the seller is willing to accept in a given auction so that it is met. If the reserve price is not met, eBay will charge a fee.

PayPal Fees:The eBay store owner will have to open a PayPal account for accepting payments on eBay. For accepting credit card payments, a premium PayPal account would be necessary. Transaction fees increase with each credit card payment and, as such, it is advisable to avoid credit card payments for small amounts. For example, the transaction fee for a credit card payment of would cost the seller .33, which is 33% of the sale amount!

Points That Need Attention • If a seller account gets suspended for any reason, all charges on that account are due for payment immediately. If any amount has not been disputed previously, it will be charged on the billing method by eBay. • eBay does not guarantee exact listing durations and as such when any listing is submitted, it might take many hours for it to appear in a keyword or category search. • Good ‘Til Cancelled listings are renewed every 30 days automatically till the sale of the item or till the listing is withdrawn. Insertion fees are charged on a 30-day period cycle. • If eBay’s current applicable subscription requirements are not met, the stores’ subscription level of the store owner can be changed by eBay by giving 30 days notice via email. Billing for the entire 30 days will be done by eBay if the above change is done during the first 30 days of the subscription. After that period, the stores’ subscription fees will be pro-rated. • It is possible to see account activity of the last four months on the Account Activity Page. • Each listing will attract relevant fees. • eBay has the right to place third-party advertisements on any page of a store’s website without any consent from the owner, without any payment, and at its own sole discretion. A shopping business on eBay is a great way of doing a home business. However, several types of fees will have to be paid whether or not the items are sold in an auction or an eBay store is set up. It is advisable to understand the eBay fee structure in order to avoid paying back the entire profit by way of fees to eBay.



The fifth installment of The 7 Essential Steps to Successful eBay Marketing workshop series. In this presentation, we’ll cover some advanced marketing techniques and topics. My name is Phil Dunn, marketing and advertising writer for Fortune 500 companies. I’m here with Janelle Elms, eBay University instructor and co-author of our book, “The 7 Essential Steps to Successful eBay Marketing.” We’re not going to go over general eBay mechanics here. Instead, our aim is to assist you in going beyond the basic nuts and bolts of eBay and delve into some more advanced marketing approaches.
Video Rating: 1 / 5

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Using a Blog to Drive Traffic to your Ebay Store

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Using a Blog to Drive Traffic to your Ebay Store

eBay has over 233 million users in their online marketplace community. eBay provides a safe trading marketplace for us, but eBay is also very competitve. There are ways to use the internet to drive more traffic to your store.

Blogs are a great, free, fun, marketing tool. Blogging began as a way for individuals to write public daily journals, or have an on-line diary for the world to see. Eventually, blogs started showing up in searches on search engines, so the marketing sector jumped on the benefits of blogging. There are many free sites where you can start your own blog. If you have knowledge in a certain area, start a blog and talk about it. Your blog doesn’t have to be about your eBay store, but it helps drive traffic there if that is your goal.

The purpose of a blog is to create a place on the internet to promote your website and drive traffic to it, to communicate with your customers and target audience, as well as to network with others in your field. Post intelligent, useful information about your topic and then put a plug in about your business. Give away tidbits of information for free, and then can post a link to your site, blog, or specific products that you sell. Encourage interest in the products you sell in your eBay store and provide a link.

Your blog posts will come up on search engines. You can go on the internet and use material that others post – I often use quotes from Entrepreneur Magazine and Business Week. Just be sure to give credit to the author and publication if you use an excerpt form someone else’s work.

You can also use a blog as a mini-website and add your affiliate links, Google Adsense, and other advertising to create a passive stream of income. It is important that you write on it regularly, at least 3 times a week, to keep it updated and keep fresh info going to the search engines. You should also seek out other blogs that are in your same industry or niche, and and leave comments, and leave your website or blog address, it is imbedded in their code and you are spreading yourself around the internet – FREE advertising. When leaving comments, be sure to read the post and leave an insightful comment, not just comments like “Good article.”

I can’t tell you how much a blog really works – I have received paid consulting jobs and made other fantastic business connections just because the right person visited my blog and liked what they read, or because I visited theirs and left a comment and they in turn, checked me out. Also, if others in your field find you and like your blog and your info, you can trade links and boom – more free advertising.

If you find a blog you like, offer to write a guest post for them, more free advertising. Just make sure you are offering quality, intelligent information and then add a link to your site or your blog at the end, in your signature. Your “give” is the article, your “take” is where you leave your links in your signature.

I make it a habit, part of my weekly routine, to comment on other people’s blogs a few times a week. I even keep a spreadsheet of the “good” ones, those with lots of other comments, and visit those regularly. Then, the other commenters will see you, and there is more traffic to back you – and the opportunity to make more great business connections.

Every eBay seller should have a blog dedicated to their eBay business. I have 3 blogs for 3 different target audiences: For my eBay consulting business (target audience, eBay sellers), a pet blog (I have affiliate programs where I earn money on selling pet items), and a business blog for work at home moms.

Suzanne Wells is an eBay Power Seller, eBay Consultant, freelance writer, and work at home mom of two. Visit her eBay blog, and join her free eBay discussion forum.

Article from articlesbase.com



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Marketing And Promoting Your Ebay Store

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Marketing And Promoting Your Ebay Store

Owning an eBay store is in essence a business of marketing and promotion that is conducted by people who, by and large, know anywhere between nothing and very little about marketing and promotion.

The simple act of opening your eBay store in your eBay account, doing the basic layout with the Manage Your Store features, and creating item listings to populate the store inventory – that is the quick and easy part of owning an eBay store.

Once you have completed those steps, you might sit back feeling satisfied with your effort. You own an eBay store. People are going to flock to your store in droves. Or, are they?

The hard fact is, no, they are probably not going to flock to your eBay store in droves. If you do not market and promote your store, all you have done so far is create a piece of dead virtual real estate that will sit somewhere forgotten in a dark corner of electronic la-la land. The only visitor to the store will be you, when you check to see if something went wrong with your store and people perhaps cannot navigate to it, because your store inventory items are not selling at all.

Marketing and promoting your eBay store should start with you first acquiring some basic knowledge of marketing and promotion. Search your local bookstores or online stores like Amazon for titles that are targeted towards beginners in marketing and promotion. You need to understand what is important, what principles apply, and what works and what does not work.

Once you have acquired the basic knowledge then go through the promotional features that eBay has to offer. You will need to do a lot of reading and even more understanding. However, the features offered by eBay only reach as far as marketing and promoting your eBay store within eBay itself.

Unfortunately, that is often not enough to make a success of your eBay store.

It is very important that you market and promote your eBay store outside of eBay as well. To do this, you need to learn about, and apply many different techniques.

The following is a sample of the things you will need to do:

1) You must get your store pages into the major search engines so that people can find your store pages and item listings when they do their searches. This drives traffic to your eBay store and does not cost a penny.

2) You need to advertise your eBay store. You can accomplish this by advertising through one of the Pay per Click (PPC) services, such as Google AdWords and Yahoo Sponsored Search. Another method of advertising is offline through ads in the printed and broadcast media.

3) Person to person promotion is also important. For that you will need to use flyers, business cards, and other promotional material.

It is impossible to provide you with all the details in an article like this, but at least one can point you into the directions that you need to explore further.

Without vigorous marketing and promotion, your eBay store will probably just limp along at the very best. Without a basic understanding of marketing and promotion, you will not be able to market and promote your store.

Jason Griffith writes eBay Store reviews for BestAuctionStores.com, a site dedicated to providing eBay Store Owners with reviews and feedback about their stores.

Article from articlesbase.com


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Look Forward To More Sales With eBay Stores

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Look Forward To More Sales With eBay Stores

eBay is more than just an auction site! Billions of pounds worth of products sell through eBay stores every year and what started as a sort of virtual jumble sale with everyone selling off their old junk, is now a thriving online marketplace.

Serious online retailers should not forget about eBay stores, as it seems that most successful online retailers use this as a place to generate brand awareness and also to get new customers.

There are approximately 500,000 online eBay stores and regardless of the recent increases in fees, eBay stores still offer good value for money. It is worth researching which one is best for you and your business as there are several different types of eBay stores to choose from with a huge variation in subscription prices – Basic, Featured and Anchor – with a basic price of £14.99 per month and rising to £349.99 for an Anchor store. However, each of these do offer some great features and may be just what your business needs to boost your sales. Some of the features include:

1.A place on the web to boost your brand
2.Tools to personalise your store
3.eBay stores home page plus product pages
4. Longer listing durations and lower insertion fees
5.You get your very own URL so you can drive all online buyers directly to your eBay store.
6.eBay stores logo appears next to your store name in your listings
7.All listings include a “See All Items Listed in Your eBay Store” link
8.Listings show up in search and browse results.
9.Customised newsletters and promotional emails are available
10.You can analyse your traffic to improve your strategies.

eBay has strict rules about advertising your website within your eBay listings, and you cannot link from a listing directly to your website, but an indirect feature offered by eBay stores includes the ability to advertise your web site and link to it!

So directing traffic through eBay stores is the only way that you can advertise your brand and product line on eBay in a cost-effective (and legal!) manner. You can list your products for as little as 1p per item per month (not with the Basic eBay stores though), and items get cross-linked from your featured eBay listings bringing you more visitors and lots of targeted traffic.

With so many websites fighting to get high search engine rankings and with eBay getting most of the auction traffic, eBay Stores is an essential factor in any eBay business. For a relatively low investment you get high visibility and extra traffic, but it’s only worth doing if you have enough products! So as some of the less profitable sellers may get squeezed out, lots of bigger, more knowledgeable ones will be arriving and setting up their own eBay stores to get a piece of the action!

Subscribe to Amanda’s blog at any time for regularly updated eBay tips, techniques and secrets.

Article from articlesbase.com



More Ebay Advertising Articles

Look Forward To More Sales With eBay Stores

Posted on by

Look Forward To More Sales With eBay Stores

eBay is more than just an auction site! Billions of pounds worth of products sell through eBay stores every year and what started as a sort of virtual jumble sale with everyone selling off their old junk, is now a thriving online marketplace.

Serious online retailers should not forget about eBay stores, as it seems that most successful online retailers use this as a place to generate brand awareness and also to get new customers.

There are approximately 500,000 online eBay stores and regardless of the recent increases in fees, eBay stores still offer good value for money. It is worth researching which one is best for you and your business as there are several different types of eBay stores to choose from with a huge variation in subscription prices – Basic, Featured and Anchor – with a basic price of £14.99 per month and rising to £349.99 for an Anchor store. However, each of these do offer some great features and may be just what your business needs to boost your sales. Some of the features include:

1.A place on the web to boost your brand
2.Tools to personalise your store
3.eBay stores home page plus product pages
4. Longer listing durations and lower insertion fees
5.You get your very own URL so you can drive all online buyers directly to your eBay store.
6.eBay stores logo appears next to your store name in your listings
7.All listings include a “See All Items Listed in Your eBay Store” link
8.Listings show up in search and browse results.
9.Customised newsletters and promotional emails are available
10.You can analyse your traffic to improve your strategies.

eBay has strict rules about advertising your website within your eBay listings, and you cannot link from a listing directly to your website, but an indirect feature offered by eBay stores includes the ability to advertise your web site and link to it!

So directing traffic through eBay stores is the only way that you can advertise your brand and product line on eBay in a cost-effective (and legal!) manner. You can list your products for as little as 1p per item per month (not with the Basic eBay stores though), and items get cross-linked from your featured eBay listings bringing you more visitors and lots of targeted traffic.

With so many websites fighting to get high search engine rankings and with eBay getting most of the auction traffic, eBay Stores is an essential factor in any eBay business. For a relatively low investment you get high visibility and extra traffic, but it’s only worth doing if you have enough products! So as some of the less profitable sellers may get squeezed out, lots of bigger, more knowledgeable ones will be arriving and setting up their own eBay stores to get a piece of the action!

Subscribe to Amanda’s blog at any time for regularly updated eBay tips, techniques and secrets.

Article from articlesbase.com



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