affinity – Noun: A natural liking for or attraction to a person, thing, idea, etc. affinity – Adjective: Of or pertaining to persons who share the same interests.

Hello, I’m Craig Richards… and I’ve been marketing products and services for over 30 years and been online for more than 12 years. In that time I’ve tried just about every type of offline and online marketing method available.

I’ve used them all to successfully promote and sell my products, my services and my training programs.

In recent years, due to the rise in popularity of social networking sites like Facebook and Twitter, social marketing has rapidly moved to the forefront of the ever growing list of marketing methods, techniques and strategies now available to us.

But with that said, many online business owners still don’t fully understand the importance of the social marketing strategy, or can even see the real potential in this new stream of ripe and rich opportunities.

Every experienced business owner and online marketer knows only too well that it’s better to take your products to the people, rather than wait for the people to come to you.

So wherever people congregate in large numbers, that’s where you should be advertising