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With over 400 million members, Facebook gets more traffic than Google. Facebook’s database also breaks down its member base by location, age, sex, language, and a few other filters. Clearly, Facebook delivers two of the main ingredients for a successful ad campaign: a large base and targeted delivery.

It’s easy to just jump into Facebook’s ad interface, run a test campaign, and learn from trial and error, but it also might be expensive and time consuming. Thankfully, marketers can learn from experienced Facebook marketers and avoid wasting time and money. One such marketer who thoroughly analyzed and mastered Facebook’s ad system is veteran affiliate marketer Jonathan Volk. He recently released Facebook Ads Guide, which spells out how to effectively set up Facebook ad campaigns and hit profit targets.

The owner of this guide is a professional marketer who has only recently discovered that he could get much more traffic and better results from the traffic from Facebook compared to the other traffic sources that he has been using before. It utilizes the concept of affiliate marketing, which is not something new in the industry, to combine it with the latest and most popular social networking website Facebook.

Facebook Ads Guide is a step by step guide that covers the key stages in effective Facebook ad campaigns.

Selecting Offers to Promote

Besides a quick primer on how affiliate programs work, Jonathan identifies the types of offers that work well on Facebook.

Selecting Demographic Targets

Jonathan teaches you how to analyze your offer and find the demographic groups in Facebook that would respond well to your offer’s online classifieds.

How to write effective Facebook Online Classifieds Ads

Ads that have low click through rates make less money. This section outlines Jonathan’s methods on writing ads that get clicked a lot.

Bidding Techniques

Jonathan breaks down the differing ad campaign types in this section and helps you decide which goes best with your offer.

Campaign optimization

Jonathan steps you through his techniques on how to maximize your campaign’s effectiveness–tricks on how to increase landing page conversions, overcome banner ad fatigue, and other ways to increase your offer’s effectiveness. Since this section highlights Jonathan’s marketing analysis and expertise, this section is easily the most important in the whole ebook.

The Verdict on Facebook Ads Guide

After reading this guide, I quickly realized that it doesn’t just teach me how to market on Facebook. It also breaks down WHY I should take certain steps and analyzes everything from this key marketing question-how will this make my offer sell better? Not too many affiliate marketing ebooks do this since most concern themselves primarily with HOW to do something instead of going through the very important analysis experienced marketers use.

There are two types of marketers-successful ones and those that fail. Those that merely focus on HOW to do something and those who get WHY something works. Jonathan Volk’s Facebook Ads Guide goes beyond the usual “how to” format that, frankly, floods the Internet. Jonathan goes several steps further and gives the reader the profit-centered analytical perspective they need to benefit fully from Facebook’s advertising potential.

Throughout these years, Jonathan has been able to generate millions of dollars in affiliate revenue, most of which are coming from his Facebook advertisements that he has only recently started creating about 10 months ago.

You will find more details here about Facebook Ads Guide.

 

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Do you have an idea for a Facebook application? With FBML Essentials, you’ll learn how to build it quickly using the Facebook Markup Language (FBML) and other easy-to-use tools in the site’s framework. If you can develop a website with HTML, writing a Facebook application with the help of this book will be a breeze.

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How Facebook Advertising Benefits Your Business – Facebook is quietly becoming the newest 2010 trend in online advertising especially for those on a budget as of this writing!

You’ve been working hard to introduce your business to as many potential target customers as possible – the ones who will find your products irresistible, and eagerly spend money. You’ve done it through SEO, social networking, press releases, article marketing and perhaps even a pay-per-click campaign like Google AdWords. In short, you’ve used all the traditional (and not so traditional) ways that help internet business catch on like wildfire.

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Question by David: Who gets paid for the ads in Facebook applications?
In Facebook applications, there are ads inside the games themselves, are those Facebooks ads, or the games ads?

Best answer:

Answer by Andrew
Those ads are run by (and pay) the people who make the application. Facebook has ads down the side, but inside the actual applications, it’s controlled by the app. That’s one of the reasons people make Facebook apps, you can make decent money off the advertising.

Add your own answer in the comments!

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