Unraveling the marketing mystique: try a portfolio approach to managing marketing spending.: An article from: Strategic Finance

This digital document is an article from Strategic Finance, published by Thomson Gale on July 1, 2005. The length of the article is 3505 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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Title: Unraveling the marketing mystique: try a portfolio approach to managing marketing spending.
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