by carlcollins

Monitoring Your Search Engine Visibility

If you are maintaining a website, you know how valuable SEO tools can be to your efforts to stay visible with search engines.  Visibility is the key to keeping your rankings high.  High page rankings ensure that your website gets the most exposure.  There are a few tools that are specifically helpful.

Part of the tools that are offered by the Google Monitor program includes ways to measure statistical information about your website, like visitor numbers and crawl times.  The Google Spider is the automated bot program that crawls the Internet and indexes websites.  Indexing is basically just the storage of the information that a search engine gathers when it crawls.  It is a good idea to know when your site was last indexed by the search engines.  It can tell you if your site pages were cached (stored) since the last time you updated.

Many search engines provide you with the ability to check the statistics that are attached to your website by each individual search engine.  This ability is provided by a site tool that is usually accessible through the search box of the search engine.

Using the search engine’s site tool provides you with a broad range of data.  You have the ability of learning what other websites have mentioned your website, which can include your URL in a clickable link or a simple text mentioning.  It also can provide you with a list of sites that have backlinked any of your pages.

Yahoo’s site and info tools are accessed through their Meta Words search help page.  I know this may be confusing, but it is the same concept as Google’s site and info tools.  In addition to the same information that you get from Google, you can also find out exactly which of your web pages has been indexed by Yahoo.

MSN’s search engine works in the same way as the other two search engines mentioned previously.  MSN also offers a broad range of tools for webmasters to use to help keep track of the statistics of their websites.  Again, you are provided with information about your site that is related to how well it is doing.

Checking your page rankings is also important.  Regularly checking your rankings help you determine if your efforts thus far are working.  The easiest way to check your rankings is to visit each search engine’s main search page.  Enter your chosen keywords in the search box.  Locate your website among the listings.  Where your website is located is your ranking.  If you find your website listed on page three as the second one down, your ranking is 22.  Most search engines provide ten listings per page.  Generally, you do not count the listings that are in the Sponsored Results box.  These websites have paid to be listed in those boxes – they have paid for their top rankings.

It is very easy to use the simple things that are provided by the search engines to help you increase your website’s visibility.  The webmaster tools will prove to be a valuable addition to your toolbox.  It is important to thoroughly monitor your website.  You need to pay close attention to what is going on with your website.

SEO Warrior

How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it’s done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of SEO theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.You’ll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your

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