The interesting term known as gorilla marketing was coined some time back by Jay Conrad Levinson. What this type of marketing tries to do is to capture the consumer when he or she is least expecting it. Ideally, gorilla marketing is something that does work since it is a medium that is sure to grab your attention. This would obviously mean that as a potential consumer you are make to remember a particular communication thanks to the fact that it is memorable. While this is certainly a concept that has got most ad agencies scrambling around to come up with innovative ideas, you must ensure that gorilla marketing does not become annoying. IF it does become annoying then the chances of a potential consumer viewing the brand negatively could be high.
You see at the end of the day what gorilla marketing does is to create a memorable brand experience. The real fact of the matter is that gorilla marketing tries to create buzz by being thought-provoking by utilizing things such as PR stunts, encounters in public spots and free giveaways of products on the street. Furthermore, what you also need to be concerned with would be to see who exactly gorilla marketing is applicable to. At the end of the day, it would help the small business and also the entrepreneur. It is the right tool to help those who do not have much money to get their brand message across. Rather there will be more time, energy and imagination being tapped into than money as a resource.
Another interesting factor that needs to be addressed is that cyberspace has become a great medium through which gorilla marketing can be utilized. This would be known as viral marketing. There are many cases where social media such as Facebook and Youtube could be utilized with regard to this effect. One of the oldest methods that were used was spam mail and even small flash files that are interactive and humorous. As the cyberspace universe evolves and expands so too will idea on viral marketing that border on gorilla marketing.
Some interesting modes of this kind of marketing is as follows, Presence marketing, Grassroots marketing, Wild Posting Campaigns, Alternative marketing, Buzz marketing, Undercover marketing, Astroturfing, Experiential marketing, and Tissue-pack marketing. While all of these types of marketing are exceptional in their response by consumers, you must be aware that gorilla marketing can also backfire if used the wrong way. One infamous incident would be the 2007 Boston bomb scare, where magnetic light devices that depicted characters of the Aqua Teen Hunger Force were mistaken for bombs. Things of this nature need to be thought of more carefully before executing such ideas.
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Question by Anthony Goss: Does anybody know anything about Facebook marketing?
I signed up for Facebook about 4 months ago as I have read that Facebook marketing is a great way to make money from your websites, but I don’t see how it works. How do I market on Facebook without spamming my so-called friends?
Best answer:
Answer by Seth
Making money from Facebook marketing is a total myth. Social media is so hyped up right now, but it does not work as well as if you do the basics that people have been doing for so many years. Think about all the marketing gurus that have made millions of dollars before Facebook and Twitter was even around. How did they do it? They did such things as link building, article marketing, and implemented SEO the proper way on their website. I don’t advise you to waste your time trying to make money with Facebook marketing. Instead focus on the marketing basics and fundamentals.
If you do want to be on Facebook, it can be a way to make friends in the industry and learn from them, but do you think your so-called friends are going to buy your products or services when they are most likely selling the same thing as you?
If you want to learn more about social media marketing and marketing in general, check out www.mattbacak.com. The guy’s a millionaire and knows what he is talking about. He has a lot of great ideas and strategies for making some real money off of Internet Marketing. Of all of the gurus out there, I would trust him and his Internet Marketing Dirt newsletter.
What do you think? Answer below!
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