Tag Archives: high search engine

Search Engine Placement, Search Engine Ranking, Search Engine Visibility, Search Engine Optimization

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Search Engine Placement, Search Engine Ranking, Search Engine Visibility, Search Engine Optimization

With the advent of search engines, there have been users who have used ways and means to achieve high search engine rankings. In the beginning, these search engine techniques were fairly simple, such as stuffing hidden tags with keywords or using invisible text on pages. As the search engines caught on to these tactics, the techniques used to achieve high search engine ranking evolved into more sophisticated methodologies.
What is overlooked is the fact that the search engines have established ranking criteria based upon extensive study of their users. In most cases, the sites that do not have high search engine ranking are not giving the visitor what the search engine rule book has deemed important. Unless they have the awareness to know what search engine users want, how could a web designer or business owner expect to do better?
In short, put informative content on your pages. Your search engine techniques shouldn’t center on taking an existing site and changing it as little as possible for the sole purpose of achieving high search engine rankings- rather it should center on making whatever changes are necessary to directly address the interests of your visitors. ‘The Visitor is King.’ – keep that in mind when working on your website, and the search engines are sure to reward you with high search engine rankings.
For high search engine ranking you also need to make sure that your website gets fully indexed. There are two main ways to ensure that your site is spider friendly and that the relevancy is added. The first is to place text links at the bottom of your homepage to your main internal pages. The second is to create a sitemap to all your internal pages and link to it from your homepage.
Remember, all major search engines give credit to sites that have quality links pointing to them. How many is enough depends on your industry and targeted phrases. The first place to seek links is with topic-specific directories. After that you may want to move into reciprocal link building. Some webmasters will simply link to any website that links back to them. But we advise you to link to relevant sites only.
If your web designer is unable to show high rankings for your site, its time to change hands. Search engine optimization (SEO) specialists such as AuroIN.com bring you effective solutions to give your site high search engine ranking. Find a specialist with a good track record and reap the results.

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Baytech Webs’ Search Engine Marketing services is a suite of consultative and implementation strategies which assist a company to first understand the search engine marketability of their website, second to increase a site’s visibility and natural ranking on the search engines, third to drive traffic and convert through sponsored ad campaigns and finally to measure and monitor the effectiveness and ROI of the online marketing strategies we implement. Baytech works with you to select an initial set of keywords to target with your pay per click campaign, and then research additional keywords, across your target audience’s entire research/buying cycle to test for effectiveness in meeting your marketing goals. And best of all, our team manages the entire process for you. Youll never have to do the guesswork with our time-proven methodology. Music: Kevin MacLeod

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So You Want A High Search Engine Ranking?

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So You Want A High Search Engine Ranking?

If you have a website or blog, chances are you are searching for a fast, easy way to get a higher search engine ranking in Google. If you have been searching for any amount of time, you will likely already know there is no simple way to get high site rankings without paying a costly price. That being said, with a little time and effort on your behalf there are some simple things you can do to heighten your rankings without spending a Pretty Penny{!} Here are just some of the techniques you can use to get a High Search Engine Ranking.

First Step – Do your Keyword Research

Research is probably a word that doesn’t sound fun to anyone, but it is absolutely crucial. You can use some of Google’s own tools to do some of your own Keyword research, such as Google Adwords Keyword Tool. This tool allows you to see suggested Keywords and how many searches are done on that specific Keyword every month. This will help you be sure you are not using a Keyword that is in too high demand, and therefor likely impossible for you to get a high ranking with.

2nd Step – Social Bookmarking

This step can be pretty quick. Sign up for a Social Bookmarking account at Onlywire and create profiles on all of the Bookmarking sites there. Then you can submit pages of your site to all of the Social Bookmarking sites at once. This creates a ton of backlinks that are linking back to your site, thus giving you a High Search Engine Ranking. Be sure to link more to your index page than the rest of your pages on the site.

3rd Step – RSS Submission

If you don’t know what an RSS feed is or how good it can be at getting a high Search Engine ranking, then I suggest you do some research about it on Google. Once you know a little about it, you will want to find RSS submission sites, such as MillionRSS, and submit your RSS feeds to the directory and give millions of people direct access to your RSS feed and site.

If you follow these techniques you will be well on your way to getting a High Search Engine Ranking and making some good money with whatever product you are marketing on your site.

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Article from articlesbase.com


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High Search Engine Ranking Optimization

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High Search Engine Ranking Optimization

Having a high search engine ranking is certainly one of the most cost-effective ways of marketing, but there’s more to it than just marketing. Companies can derive many benefits from high search engine ranking optimization, some more obvious than others.

Cost-effective Customer Acquisition

Businesses and individuals need not to pay search engines for their websites to be indexed. This is significantly important for businesses and search engine optimization specialists who are working optimizing and marketing a website to have a higher search engine ranking. Most of the time, high volume and low intent phrases which can be expensive in paid-search, can also be useful for directing visitors on the long tail of search. Many companies bid on key phrases or long tail keywords through paid-search, giving opportunity to those who use a different high search engine ranking strategy and technique.

Paid-search, or pay-per-click (PPC), as other’s call it, is like a modern variation of the practice of paying finder’s-fees for the introduction of new clients to a business. The payment is based on a certain value for each new visitor or a commission for each sale or a commission for each lead. Though PPC is one of the SEM techniques advertisers and businesses invest in, for it generates site traffic, it may not always lead to high search engine positioning.

Fixed Costs

The cost of having a high search engine ranking website is relatively fixed, independent of click volume. Effectively, the cost per click from high page rank websites decline through time after initial optimization costs and lower ongoing optimization costs. On the other hand, paid-search, or pay-per-click campaigns are essentially a variable cost.

Brand Visibility

With 62% of internet users clicking on a link on the first page of search results, what company or business would not want their website to have a higher search engine ranking? Businesses and individuals, with the help of search engine optimization professionals and specialists consider the various factors to set the cost and time requirement to increase the visibility and optimization of websites to gain higher search engine ranking in different search engine result pages. Approximately 80% of an average website’s traffic comes from a website’s organic search engine listings. A strong presence on organic listings is seen as complementary to Paid Search – or even an alternative in earning high search engine rankings.

The increased brand visibility of high search engine ranking websites not only help the business itself but also its prospects and clients because of its value-added accessibility and popularity.

My name is Katherine Johnson and I have self-learned the SEO techniques over the last year and have successfully applied to my websites generating very good generic traffic. I hope that the content of this article has been of some help. Please visit my blog http://seo-keywords-tutorials.blogspot.com/ to learn more techniques.

Article from articlesbase.com

Information Access through Search Engines and Digital Libraries

The Information Management Systems group at the University of Padua has been a major contributor to information retrieval (IR) and digital libraries. The papers in this book include coverage of automated text categorizations, web link analysis algorithms, retrieval in multimedia digital libraries, and multilingual information retrieval. The text will appeal to institutions and companies working on search engines and information retrieval algorithms.

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Increase Your Search Engine Ranking – What Works Now

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Increase Your Search Engine Ranking – What Works Now

The methods employed to increase your search engine rankings may
seem like rocket science to you, so you have probably avoided
dealing with this issue. I am here to tell you – the time has
come to face your website! A high search engine ranking for your
website is so essential that if you have the slightest desire to
actually succeed in your business, there is no way you can
continue to avoid this issue.

At least 85% of people looking for goods and services on the
Internet find websites through search engines such as Google,
Yahoo, and MSN. The idea of optimizing your pages for high
search engine rankings is to attract targeted customers to your
site who will be more than likely to make a purchase. The higher
your page comes up in search engine results, the greater the
traffic that is directed to your website. That’s what search
engine optimization is about.

You can immerse yourself in all the technical information
available online to figure out how to optimize your web pages to
achieve higher rankings. Or you can look at a few simple items
on your pages, make some small adjustments, and most likely see
improved rankings quite rapidly. The first item you should
examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at
the words that appear there when you access your home page. To
increase search engine rankings, the words on your homepage’s
title bar should include the most important keywords or phrases,
one of which would include your company name.

Then click on all your links and examine the title bars on the
pages you access. Each title bar on every single page of your
site should contain the most important keywords and phrases
taken from the page itself. However, avoid very long strings of
keywords, keeping them to six words or less. Avoid repeating
keywords more than once in the title bars, and make sure that
identical words are not next to each other.

The next item to put under your microscope is your website
content. Search engines generally list sites that contain
quality content rather than scintillating graphics. The text on
your site must contain the most important keywords – the words
that potential customers will be typing into search engines to
find your site.

Aim to have around 250 words on each page, but if this is not
desirable due to your design, aim for at least 100 carefully
chosen words. If you want to achieve a high ranking on search
engines, this text is essential. However, the search engines
must be able to read the text, meaning that the text must be in
HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and
try to highlight a word or two. If you are able to do this, the
text is HTML. If the text will not highlight, it is probably in
graphic form. In this case, ask your webmaster to change the
text into HTML format in order to increase your search engine
rankings.

Next we come to what is called meta tags. I know this sounds
like something out of science fiction, but it is really just
simple code. Many people believe that meta tags are the key to
high search engine rankings, but in reality, they only have a
limited effect. Still, it’s worth adding them in the event that
a search engine will use meta tags in their ranking formula.

To find out if your page is set up with meta tags, you must
access the code. To do this, click the “view” button on the
browser menu bar, and select “source.” This will pull up a
window revealing the underlying code that created the page. If
there are meta tags, they usually appear near the top of the
window. For example, a meta tag would read: meta name=”keywords”
content=. If you do not find code that reads like this, ask your
webmaster to put them in. This may not do much for your search
engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a
factor that is extremely important in terms of search engine
rankings. Almost all search engines use link popularity to rank
your website. Link popularity is based on the quality of the
sites you have linked to from your links page.

If you type in “free link popularity check” in a popular search
engine, the search engine will then show you what sites are
linked to your site. In the case that there aren’t many sites
linked up to yours, or that the sites that are linked up have
low search engine rankings, consider launching a link popularity
campaign. Essentially, this entails contacting quality sites and
requesting that they exchange links with your site. Of course,
this requires checking out the rankings of the websites you want
to link up with. Linking to popular, quality sites not only
boosts your search engine ranking, but it also directs more
quality traffic to your website.

Search engine rankings are extremely important for a successful
Internet marketing campaign. Before you go out and hire a search
engine optimization company, try taking some of the simple steps
listed above, and see if you can’t boost your rankings yourself.
Don’t ever ignore this all-important factor in Internet
marketing. Remember, the higher your search engine ranking, the
more quality customers will be directed your way.

Article By Dan Meiyers – SEO PRO info@emarketingbooks.com Search
Engines Revealed http://www.eMarketingBooks.com/seosecrets

Article from articlesbase.com


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