Five Interesting Reasons for Businesses to Use Social Media Marketing

There are five interesting reasons for businesses to use Social Media Marketing (SMM):

Entry cost is minimal: Social media is cost-effective compared to traditional marketing channels like print media, TV, radio, and so on. One can begin engaging in Social Media Marketing just by setting up a blog which needs minimal spending.  Blogging is a cost effective way to promote the brand and earn brand value in the competitive market.  In fact blogging is just one aspect of Social Media along with which companies also use different marketing platforms like Facebook, Twitter, LinkedIn, Flickr and many more to promote their brands. Many companies do recruit a social media consultant or a PR agency to promote their brands. But it also adds the cost to the company. Hence, many companies are now using their in-built staff to promote their brands.

Two-way communication channel: Social media tools like Twitter and Facebook are great vehicles to have conversation with the customers.  Customers can respond, complain, react, and give feedback to the companies for their products and services. Using different social media sites, companies can quickly access the number of times their company, products or services are mentioned on the websites. Thus, companies can immediately respond to any comment posted on the networking sites, enhancing their brand visibility on global basis.

Brand Monitoring: Social media presence helps the organizations in understanding what current and potential customers are saying about their brands. A positive comment enhances the brand reputation of the organization. Hence, it is very important for the organizations to respond with gratefulness for positive comments.  On the other hand, if a negative comment is posted on the dashboard, it gives a chance to the organization to address the concern and correct the inaccurate information about the brand. Please note that dissatisfied customers will share their experience with 13-20 people whereas satisfied customers will share their experience with 4-5 people.

Brand Recognition: Social media marketing enhances the brand reputation of the organization. It helps organizations reach the highest number of potential clients. It takes at least seven times for the potential customers to remember the brand name and gain trust in the brand. And social media plays a crucial role in it.

Social Media Marketing is omnipresent: With the advent of technology, it is now possible to be in touch with the customers through a single click. You can post interesting comments about your brand on Facebook or Twitter via single text message with the help of Smartphones like iPhone, BlackBerry, or Windows Mobile Device. Using these devices you can capture images and upload them on your blog giving a richer media experience to the customers.

Social Media Marketing has a proven track-record in e-marketing, especially for small businesses. Effective social media marketing strategy pay off maximum to the companies compared to any other media or communication channels.  If you are yet to benefit from this latest cost-effective trend, Softweb Solutions can make you earn maximum profit at minimal rates. Being an early-adopter, we can provide Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM) services to our clients. In addition to this, we are also into web development, application development, and many other services. Some of the Social Media Marketing Services provided by Softweb Solutions include:

Blogging
Consulting, Statistics and Web Analytics
Social media optimization
Community building and monitoring
Brand management using social media monitoring
Viral Marketing
Facebook Advertisement
LinkedIn Direct Ads

We can assure you:

Higher rankings in all search engines

Greater promotions

Better internet traffic

Well-established brand image

Excellent content and reviews

Business blog creation/enhancement of existing blog

We provide customized Social Media Optimization (SMO) packages as per the requirements of the clients. So, if you want to outrank your competitor and enhance your online visibility contact us now at: info@softwebsolutions.com.

Understanding the Core Competencies of Social Media Marketing Companies

There are five interesting reasons for businesses to use Social Media Marketing (SMM):

Entry cost is minimal: Social media is cost-effective compared to traditional marketing channels like print media, TV, radio, and so on. One can begin engaging in Social Media Marketing just by setting up a blog which needs minimal spending.  Blogging is a cost effective way to promote the brand and earn brand value in the competitive market.  In fact blogging is just one aspect of Social Media along with which companies also use different marketing platforms like Facebook, Twitter, LinkedIn, Flickr and many more to promote their brands. Many companies do recruit a social media consultant or a PR agency to promote their brands. But it also adds the cost to the company. Hence, many companies are now using their in-built staff to promote their brands.

Two-way communication channel: Social media tools like Twitter and Facebook are great vehicles to have conversation with the customers.  Customers can respond, complain, react, and give feedback to the companies for their products and services. Using different social media sites, companies can quickly access the number of times their company, products or services are mentioned on the websites. Thus, companies can immediately respond to any comment posted on the networking sites, enhancing their brand visibility on global basis.

Brand Monitoring: Social media presence helps the organizations in understanding what current and potential customers are saying about their brands. A positive comment enhances the brand reputation of the organization. Hence, it is very important for the organizations to respond with gratefulness for positive comments.  On the other hand, if a negative comment is posted on the dashboard, it gives a chance to the organization to address the concern and correct the inaccurate information about the brand. Please note that dissatisfied customers will share their experience with 13-20 people whereas satisfied customers will share their experience with 4-5 people.

Brand Recognition: Social media marketing enhances the brand reputation of the organization. It helps organizations reach the highest number of potential clients. It takes at least seven times for the potential customers to remember the brand name and gain trust in the brand. And social media plays a crucial role in it.

Social Media Marketing is omnipresent: With the advent of technology, it is now possible to be in touch with the customers through a single click. You can post interesting comments about your brand on Facebook or Twitter via single text message with the help of Smartphones like iPhone, BlackBerry, or Windows Mobile Device. Using these devices you can capture images and upload them on your blog giving a richer media experience to the customers.

Social Media Marketing has a proven track-record in e-marketing, especially for small businesses. Effective social media marketing strategy pay off maximum to the companies compared to any other media or communication channels.  If you are yet to benefit from this latest cost-effective trend, Softweb Solutions can make you earn maximum profit at minimal rates. Being an early-adopter, we can provide Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM) services to our clients. In addition to this, we are also into web development, application development, and many other services. Some of the Social Media Marketing Services provided by Softweb Solutions include:

Blogging
Consulting, Statistics and Web Analytics
Social media optimization
Community building and monitoring
Brand management using social media monitoring
Viral Marketing
Facebook Advertisement
LinkedIn Direct Ads

We can assure you:

Higher rankings in all search engines

Greater promotions

Better internet traffic

Well-established brand image

Excellent content and reviews

Business blog creation/enhancement of existing blog

We provide customized Social Media Optimization (SMO) packages as per the requirements of the clients. So, if you want to outrank your competitor and enhance your online visibility contact us now at: info@softwebsolutions.com.

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In today’s struggling economy, every business needs a solid online presence to outshine its competitors within the market. But nowadays it’s not enough to have a beautifully designed website, great content and a conventional SEO marketing strategy. Social media marketing has become the new frontier for e-commerce and company websites – a frontier is opening up new opportunities for business growth.
Step 1: Making the Most of Your Website

Think of your website as a salesperson. Most people search the web to know about a company’s performance, reliability and consistency before doing business with them. If your website design is sloppy and your layout makes it hard for people to find the information they are looking for, you are losing out on potential sales.

Before launching social media campaigns, good Social Media Marketing companies will check to ensure that your website is worth visiting. They will ask if your content is targeted and your calls-to-action are clear.

Step 2: Launching Your Social Media Marketing Efforts

Social media marketing is the one of the most competitive and compelling ways to do business. Combining the latest social media technologies in a strategic way can help grow your business at astronomical rates. Social media campaigns help companies gain new leads, promote trust in their online and on-site business, advertise in real-time and engage with their customers. By sharing useful and interesting content regularly, companies have the chance to make an individual mark in a competitive market.

A switched-on Social Media Marketing company will examine where your business currently appears in social spheres and make recommendations for improvements. Basic social media marketing strategies include creating a blog, setting up a business page on Facebook, creating a profile on YouTube, Twitter and LinkedIn, submitting to sites like StumbleUpon and Digg, and adding links and sharing options from your website.

More advanced social media marketing strategies deal with content. What kinds of content are likely to attract visitors and comments? What kinds of promotions, contests, polls and fangate tabs can you add to your Facebook page to increase engagement? Which tweets get the most return? How can you optimize the content on your blog and YouTube channel to increase your organic search engine rankings? Most importantly, how can you coordinate your social media efforts across all of your social channels to get you the maximum return?

Step 3: Using Social Content for Organic Search Engine Rankings

More and more search engines are incorporating social content (discussions, updates, blog posts, Facebook fans, twitter tweets) into their ranking algorithms. To be on the first page of organic rankings, you must be active in the social world.

SEO Massachusetts, social media marketing companiesExperienced Social Media Marketing companies will also know that SEO marketing remains an important part of your online marketing strategy. Since social media campaigns increase awareness, people may go directly to search engines to look up your company and compare your website with your competitors. Strong, targeted keyword phrases incorporated into each page of your site will help you turn browsers into buyers.

Step 4: Contacting a Social Media Marketing Company

McDougall Interactive is one of the most experienced social media marketing companies in Massachusetts, having several years of expertise in providing first-class services in SEO, Website Conversion Enhancement, PPC and Social Media Marketing. If you are looking for result-oriented services for SEO in Massachusetts, McDougall Interactive can help.

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Question by girish: I am doing a research project on Social Media Marketing. I’m in need of data,info and reports on it! Have any?
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