Tag Archives: INTERNET

Internet Marketing Strategies With Synergy

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Internet Marketing Strategies With Synergy

When it comes to planning internet marketing strategies, nothing’s easier than just tossing out strategies in the hope that one of them will stick. Unfortunately, this approach is time consuming and less effective than giving your digital marketing plan serious consideration, but that to can lead into a trap. After finding an option you particularly like, it’s tempting to stick to one strategy as your “one true way.”

But according to strategic internet marketing firm GILL Media there is no one single “magic bullet.” The best solution is to fit multiple methods into a multifaceted approach, so that each individual internet marketing strategy supports the others. When internet marketing strategies make each other more effective, they act with synergy, meaning that the whole becomes greater than the sum of its parts. GILL Media has identified the following paired strategies as opportunities for synergy.

Site Design and Branding

If it’s time to redesign your site, it’s time to take another look at your branding. If it’s time to change your branding, you have to change your site. Web design and branding are inextricably linked, but what promotes the relationship to true synergy is when you put your web presence at the center of your brand. That means adding its URL to all branded materials, and using new branding initiatives to push the site. When visitors arrive, they should experience a site that delivers on the promise of your brand in both content and user experience. Once your audience identifies you with a look and a web location, you’ll convert them into repeat visitors and loyal customers.

SEO and PPC Internet Marketing Strategies

Search engine optimization and pay per click internet marketing strategies are one of the classic synergies in digital marketing. Effective SEO is a proven, cost effective way to generate increased traffic over the long haul but it takes time to implement. PPC is known for its ability to generate quality traffic quickly, limited only by your prospective advertising budget. One of the most common combined internet marketing strategies is to begin with a strong PPC ad campaign, then gradually scale it back as you develop SEO traction with target keywords. Whenever your traffic objectives jump, restart the PPC campaign to “prime” the target site for follow up traffic from SEO-improved search results.

Blogging and Social Media Internet Marketing Strategies

Blogging is a powerful way to keep your website filled with fresh content that reacts to the latest developments in your industry. Search engines prefer frequent site updates, and every blog entry serves as an optimized web page – a potential portal to your site. Blogs predate modern social media, but share many of its characteristics – blogs are sort of “social media 1.0.” It’s no surprise then, that Twitter, Facebook and LinkedIn multiply the reach and power of your blog. Simply remind your network on these social media services about the latest updates and important archives from your blog, and you’ll attract more readers.

Furthermore, many social media users use these services as their primary method to discover interesting content. By linking your blog to these services, you’re making your presence in them more interesting.

Naturally, synergy doesn’t just come in pairs. They key to making your internet marketing strategies work together is to not only ask how an initiative provides a direct marketing advantage, but hat it does for other areas you’d like to pursue. Build these connections and you’ll develop a strong, tightly integrated total internet marketing solution.

GILL Media develops internet marketing strategies and affordable web designs for businesses of all sizes, specializing in SMB digital marketing services.

Article from articlesbase.com

Marketing y Negocios Internet
Ebooks Recursos y asesoramiento en comercio electronico y marketing en internet
Marketing y Negocios Internet



Question by Nicholas: What are some creative Online marketing Strategies?
I am looking to advertise a new web site upon its completion. I know about being on a search engine, banners, and simple things like that. I am looking for some new creative ways of advertising that have been created by using the web. I am not very familiar with these new internet-based advertising schemes such as network marketing, however, these are the type of things I am looking to learn of and about. If you have any idea, an explanition of that idea would be greatly appreciated. Thank you very much.

Best answer:

Answer by imisidro
“If you build it, they will come” is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

4. Send out press releases. While outfits charge as much as $ 650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article “10 Ways to Convert Visitors to Buyers” http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

Know better? Leave your own answer in the comments!

More Internet Marketing Strategy Articles

Ten Tips for Choosing the Right Internet Business

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Ten Tips for Choosing the Right Internet Business

Use these guidelines to help you hone in on the perfect internet business to meet your skills and income needs

Ten Tips for Choosing the Right Internet Business

1. Don’t quit your day job – Since there are no guarantees in life, it doesn’t make sense to quit your day job until your internet business has proved it can replace the income your day job provides. Even then, you may want to keep your day job.

2. Understand that internet businesses fail – As proven by the dot com collapse, there is nothing ‘magical’ about having a business on the internet that guarantees success. In fact, most attempts at creating profitable businesses on the internet have failed. Even the big companies that have poured billions into their internet businesses have seen the majority of their efforts fail.

Don’t let this discourage you – just understand that failure is more frequent than success.

3. Establish your working parameters – Before you start evaluating different internet businesses, clearly establish your working parameters. Define how many hours a day, week, or month you are willing to work on the business. Define how much money you can afford to invest in start up costs. Define how many employees (if any), you are willing to take on and manage – (it was 2 years before I took on a part time member of staff), and define your exit strategy.

It is a good idea to discuss these parameters with your spouse or family partners before you set them in stone. Their input is important to your success.

4. Define your goals – Define what you want to accomplish with your internet business. How much income must the business generate before it is a success? How much a day, a week, a month, a year?

The amount of income you desire directly impacts which business models you choose.

5. Review the business models that have proven successful on the internet – The recent shakeout on the internet has left only a relatively few businesses standing. By looking at the survivors, we can see that a few business models seem to work well on the internet, while others have little chance of success.

Those business models that work well include:

* Subscription sites – charging a membership or subscription fee in return for providing access to a web site

* Applications on tap – charging a fee to use a product or service on the net

* Specialised software – developing and marketing specialized software to fit the special needs of higher end customers

* Support services – offering products, tools, templates, training on how to improve internet businesses

* eBay sales – selling items on eBay, either your own products, or working as an eBay Trading Assistant helping others sell their items.

The common denominator in all the above business models is the product is information or service based, and is delivered over the web. Choose a business model built on this and you have a much better chance of success.

6. Avoid business models that are failure prone – The massive failure of so many well-funded internet business ventures has shown the following business models should be avoided:

* Any business model that involves the physical delivery of products with minimal profit margins. Don’t try to sell dog food, groceries, furniture, or other widely available products via the net.

* Any business model that puts you in direct competition with Tesco, Amazon, Dell, or eBay. These larger companies can do it better, they can buy products cheaper, they have deeper pockets, and can sell at a loss longer than you can. The only way to win – don’t compete with them.

* Any business model where you buy wholesale, and try to sell retail. The margins are too slim, too much volume is required to make a profit. (If in doubt, ask Amazon.)

For the best chance of success choose a business model where you create or own the product you sell, the product is delivered digitally, you have little direct competition, customers can order online, and a single copy of the same product can be sold many times.

7. Evaluate your goals and parameters against each of the successful business models – Since it will be you who actually has to spend the hours working on your internet business, it should be you who decides which of the business models mentioned above best fit your time, talent, and desires. Some business models will produce lower incomes, but will require less work. While others will require much more work, but can produce much higher income.

Be sure to take into account how you might become a ‘prisoner of your own success’ if you choose a business model that requires your full time attention as your business grows.

8. Don’t overlook the obvious – You may already have the skills, expertise, inside knowledge, or niche hobby interest that could be the basis for a great internet business. For example, if you have several years experience running a bed & breakfast, then you might want to consider offering an internet based information product for those wanting to open their own bed & breakfast (a newsletter, a subscription web site, a buy/sell service, etc.)

9. Be careful who you take advice from – There are a lot of people offering advice on the subject of creating a successful online business. The only problem – the vast majority of these people haven’t had any success in creating or running their own online business. Most just jump into the advice or ‘guru’ business because it seems like an easy thing to do.

If you want to rely on gurus to lead you down the path, be sure they’ve been down the path themselves.

10. Listen to your heart and your head – Get involved with those businesses that make you happy and give you a reason to get up each morning. Avoid the ‘sounds too good to be true’ pitches, and the ‘I wouldn’t do this, but I really need the money’ excuses. Keep your priorities straight – family, health, spirit, community, and then, business.

One final tip – often it is a lot easier to get into a business than it is to get out of it.

Choose your business with as much diligence as you would choose a wife or husband. Because in the long run you may end up spending as much time with your business as you do with your spouse!

Nick James is a UK based direct marketer and product developer. During the last 5 years Nick has sold in excess of

Article from articlesbase.com



Question by Kaye B: What free internet site to start your own internet business and lots of traffic? Thanks?
Which internet site is free to start your own business and is easy to fill out.Has lots of traffic. Thanks

Best answer:

Answer by Richard
Seriously if you want to start a business selling stuff without spending any money at all your best bet may be Ebay and some of the other auction sites. Depending on your niche there may also be an auction or classified site that is very specific to the market you want to target so some searching is in order.

Richard

Know better? Leave your own answer in the comments!

Best Internet Business Opportunity

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Best Internet Business Opportunity

Best Internet Business Opportunity – Know where you can look for best opportunity in internet business?

Best online internet business opportunity program would offer educational materials needed for a new person to assist them in creating income. Many people spend thousands of dollars before seeing the positive results they want. But now there is one for you out there without spending that much amount of money, and I mean not even a quarter of that amount.

The best program should give you access to a complete turnkey training system that shows people how to become an online success through a series of training models, mostly in the form of videos.
The training models show you how to set up your business out of a box and begin driving traffic fast. The course also covers list building, affiliate marketing and a plan to earn 1 million dollars in a year. Success mindset instruction is also offered which is a must for a person seeking success online. Most people fail online because they simply have the wrong mindset.

I just want everyone to realize that you should consider a program  which suits you best. Which will provide you with all the services and enquiries that you require. I do recommend what I use for my internet marketing but only if its for you. It was my best decision ever in regards of having its full internet marketing service.

To choose the best online internet business with most opportunities first of all would be – I would want to earn an income with it (obviously). But not all programs is destined to do it for you. 2nd is to have it work automatically for you. Now with this method, you would be making money while you are on vacation anywhere in the world without having to work on it. Amazing! 3rd is to purchase a program which do not require me to have any technical skills like building a website. I would want a program to build for me a website which constructed automatically. 4th is to not having to create a product to sell. Or even not to sell anyone else’s product for commissions.

The best internet business program must be a legitimate internet business opportunity and some people will see success from it. It is important, however, to be realistic when searching for an online internet business opportunity. You will need to use good judgment and remain real and not let your desire for financial gain push you into a hasty decision and the wrong course. If you find the right person who knows how to make money online and you are willing to put in consistent effort, you will find online success.

Last but not least, I have found mine and it directly starts making income for me after 4 days with just three clicks and a few traffic directions methods. It works for me perfectly and it provides me with full internet marketing services if I would want to expend my profits.

All in all, this is about making the right choice and you need to make a good research of what you want.

If you would want to know more about the program I’m using, click here to find my SECRETS. This could be the best opportunity for your internet business.
http://www.networkingtowealthnow.com

Kheirolfeihzy Mury

If you would want to know more about the program I’m using, click here to find my SECRETS. This could be the best opportunity for your internet business.
http://www.networkingtowealthnow.com

Kheirolfeihzy Mury

Article from articlesbase.com