Keyword-Based Contextual Advertising: Increasing Effectiveness by Increasing Relevance

Keyword-based contextual advertising will begin to lose its luster within 12 months, as high-spending advertisers find targeting attractive but creative opportunities limited. Vendors must act now to evolve the system by introducing geotargeting, the ability to buy increasingly rich media ad units and purchase beyond simple relevance. Lead Analyst: Gary Stein Contributing Analysts: Matthew Berk, David Card, Nate Elliott

List Price: $ 795.00

Price: $ 795.00