Beginner’s guide to planning, building & managing a web site or store
Your complete beginner’s guide to planning, designing, building, managing and promoting a business web site or store – written in plain English by accomplished online marketing professionals for SMEs & beginning Internet entrepreneurs
Beginner’s guide to planning, building & managing a web site or store
Managing online marketing requires a variety of skills which are not directly related to the work being performed. As a manager your job is to measure, budget, and prioritize this work. Understanding the benefits of different types of marketing, the metrics to measure those benefits and the risk reward for each type of marketing campaign is essential to managing online marketing. You can’t count on the consultants you are working with, to tell you which methods will work best for you as mos
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This digital document is an article from Strategic Finance, published by Thomson Gale on July 1, 2005. The length of the article is 3505 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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Title: Unraveling the marketing mystique: try a portfolio approach to managing marketing spending.
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