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Social Marketing Power Tools

Social marketing is now an effective way to run a business and to interact and establish good relationships with the clients and customer. Social marketing power tool contributes to one of its tools; unless it is improperly implemented it can only result to wasteful time and even money. The only important issue in using social marketing is about the developmental relationships using conversational communications.

The top priority of social marketing is always time and resources.  In order to gain that power, use strategies and social media tools that are effectively used by most internet entrepreneurs like updating postings of the business, package, and discounts.

One of the fast-growing and the largest online social media networks is Facebook. With more than 400 million subscribers and still growing, this social media network is competent in bringing a large and built-in customer base business. The major tools used by Facebook include the Ads, News Feed, Groups, and Fan Page. The Facebook Ads works as a marketing tool that easily focuses on the pages of prospective people. They become interested with this feature since it is capable and affordable tool that can attract attention from the network groups.

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Then, the Facebook News Feed, used to market the personal profile page, blog and even website. With this tool, it can broadcast the happenings around together with the business to the network. The other social marketing power tool of this site which has the prominent functionalities of promoting social networking is the Facebook Groups.

Simply just join some groups in the site that is related to your business goals and objectives and then share the expertise and leadership to all. When the group becomes familiar and knows you well, then it is the right time to share with them your business. They might become interested in some of the products and services that you are offering.

The Facebook Fan Page can really help a lot. Since one of the major goals in social networking is fostering relationship, making page on this site can offer direct channel to different present and prospective clients that will be joining the fan page. It will let you communicate openly to them the nature of the business that you are offering.

Another social marketing power tool site with more than 75 million users is Twitter. This site provides an easy connection with others and shares the same interests with them. It offers enormous and direct opportunities to discover and find people and follow those you think are potential customers. The site has tools that increase the brand image of the company. These are WeFollow, Search, and Monniter.

It is not enough that we only do self marketing online like shouting around using virtual megaphone. With a one-sided online discussion, it will not create loyalties to customers easily. Thus, while building social network using social marketing power tools, make sure to be friendly and service-oriented, as well as using a conversational networking strategy. It is necessary to bring the personality to the brand before you expect the sales to follow.

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Question by Joanne Hingley: How effective is social media marketing?
I’m just in the start up stage of my company and want to establish it a bit more. Have read a few bits and bobs on it, but want some first hand advice. How effective do you think it is in terms of marketing your products and services? And are there any companies that will do it for you? I’m not that good technology wise ha!

Thank you, Joanne x

Best answer:

Answer by Colt Vin
Here is a great video from Socialnomics about Social Media and the impact it has/will have on your brand: http://www.youtube.com/watch?v=sIFYPQjYhv8 ..Social Media is a really great way to be interactive with your customers and drive traffic to your site. I work in the Social Media Department at Vinsolutions, and a lot of our customers see a significant increase in traffic utilizing Social Media channels such as Facebook, Twitter, and YouTube.

Know better? Leave your own answer in the comments!

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