Tag Archives: marketing service

Search Engine Marketing Service

Posted on by

If you own a website you would understand the importance of search engine ranking and how it would help your business grow. Search engines such as Google make use of the amount of traffic to your website and use those algorithms to gauge the popularity of the website. This would then ensure that your website would appear at the top of the search results. With a lot of competitors in every field, it is important to use the weakness of your competitors to your advantage. This would require you to have a look at their websites and identify any gaps. The key is to get as many visitors to your website as possible.

The research and implementation of search engine marketing techniques can be rather strenuous and time-consuming especially if you have no former experience in the field. You could also look to tutorials online that would help you learn how to carry out search engine marketing without having to spend too much. While you can always choose to hire a search engine optimization professional to come up with a good marketing plan for your business, this could be quite costly. At the same time, carrying out research on search engine marketing techniques yourself may not be practical as you may have plenty of other work to carry out if your business is very new. It would be ideal to use a search engine marketing service to carry out most of the research and other work.

Of what use is a search engine marketing service you ask? Search engine marketing service would help you carry out online marketing more efficiently and in nearly half the time that it would take you manually. This search engine marketing service work as tools to drive more traffic to your website, with different search engine marketing service working on different SEO (Search Engine Optimization) techniques. These techniques include researching keywords to come up with the most appropriate phrases to use in web content, optimizing the interface and web pages on your website and of course making the most of links by using techniques such as link building.

You would however need to be wary of scams when looking for good search engine marketing service. You need to find a software that is highly reliable as the internet is where you would find a large number of potential buyers.

While you may find certain search engine marketing service for free and can be downloaded easily, it is always best to go for an efficient and effective system even if you have to pay to get it. Always think long-term to enhance and help your business grow and improve, making every possible investment today, including good internet marketing service.

Direct Marketing Services

Posted on by

Direct marketing services involve reaching out to customers via firsthand methods like direct mail, telemarketing , email marketing and so on than opting to traditional advertising channels like radio, television and newspapers. With direct marketing it is possible to receive immediate feedback from customers. Additionally, it saves time and money compared to advertising on visual media. Furthermore, direct marketing enables generation of more accurate statistics as sellers can interact with potential buyers one-to-one.

Direct Marketing Agency (DMA) is the authoritative body in the United States, which manages, moderates and controls all direct marketing services in practice with in the United States. DMA is responsible for creating awareness, endorsing direct marketing agencies, offering assistance, references and other required resources to those who make use of direct marketing services.

One of the most dominant direct marketing services used by almost every agency is direct mail. These agencies gather email and postal addresses categorized under different groups, in order to post communiques about products and services. Some of these groups are, home owners, new movers, and professionals (doctors, lawyers, nurses, technicians etc.) According to the direct marketing report in 2010 issued by Experian Inc. direct mail has been regarded the most effective to acquire new customers and keep track of live old customer leads. Many direct marketing agencies provide preset databases of customer postal and email addresses for a nominal fee. This has propelled direct mail in to greater heights in direct marketing services field.

Two similar forms of direct marketing services is telemarketing and email marketing. In telemarketing salesmen place calls directly to potential customers. However, in US certain telephone numbers belong to no-call-lists. Therefore it has to be made sure that the client list is free of these numbers before services can be initiated. Although not as effective as telemarketing, email marketing is an inexpensive method of reaching into a wider audience. The downside of email marketing is that there is a greater chance of messages not being able to reach the customer due to problems like spam filters, barring at ISPs etc. Voicemail marketing is another variation of email marketing, where voice messages are left at customers’ voice mail boxes and voice messaging systems.

Although, television is not generally accepted as a media for direct marketing, direct-response television marketing is an effective way of obtaining direct marketing services. The two variations of direct-response television marketing are, long term and short term. Long term direct-response marketing makes use of a television advertisement which is usually 30 or 45 minutes long. Short term advertisements are 30 or 60 seconds. During the advertisement is being telecast screen prompts of telephone numbers are given for viewers to call, so that they can purchase the item/service being advertised.