How to Market and Sell Ebooks
The most complete guide to selling ebooks online. This ebook contains 290 pages, divided into 35 chapters covering topics such as where to sell, how to sell, payment methods, publicity, reviews, social media marketing, and much more.
How to Market and Sell Ebooks
Tag Archives: media marketing
Social Media Marketing: An Hour a Day by Dave Evans
Most popular Social Media Marketing eBay auctions:
Social Media Marketing: An Hour a Day by Dave Evans
Social Media Marketing eBay auctions you should keep an eye on:
Five Interesting Reasons for Businesses to Use Social Media Marketing
Five Interesting Reasons for Businesses to Use Social Media Marketing
There are five interesting reasons for businesses to use Social Media Marketing (SMM):
Entry cost is minimal: Social media is cost-effective compared to traditional marketing channels like print media, TV, radio, and so on. One can begin engaging in Social Media Marketing just by setting up a blog which needs minimal spending. Blogging is a cost effective way to promote the brand and earn brand value in the competitive market. In fact blogging is just one aspect of Social Media along with which companies also use different marketing platforms like Facebook, Twitter, LinkedIn, Flickr and many more to promote their brands. Many companies do recruit a social media consultant or a PR agency to promote their brands. But it also adds the cost to the company. Hence, many companies are now using their in-built staff to promote their brands.
Two-way communication channel: Social media tools like Twitter and Facebook are great vehicles to have conversation with the customers. Customers can respond, complain, react, and give feedback to the companies for their products and services. Using different social media sites, companies can quickly access the number of times their company, products or services are mentioned on the websites. Thus, companies can immediately respond to any comment posted on the networking sites, enhancing their brand visibility on global basis.
Brand Monitoring: Social media presence helps the organizations in understanding what current and potential customers are saying about their brands. A positive comment enhances the brand reputation of the organization. Hence, it is very important for the organizations to respond with gratefulness for positive comments. On the other hand, if a negative comment is posted on the dashboard, it gives a chance to the organization to address the concern and correct the inaccurate information about the brand. Please note that dissatisfied customers will share their experience with 13-20 people whereas satisfied customers will share their experience with 4-5 people.
Brand Recognition: Social media marketing enhances the brand reputation of the organization. It helps organizations reach the highest number of potential clients. It takes at least seven times for the potential customers to remember the brand name and gain trust in the brand. And social media plays a crucial role in it.
Social Media Marketing is omnipresent: With the advent of technology, it is now possible to be in touch with the customers through a single click. You can post interesting comments about your brand on Facebook or Twitter via single text message with the help of Smartphones like iPhone, BlackBerry, or Windows Mobile Device. Using these devices you can capture images and upload them on your blog giving a richer media experience to the customers.
Social Media Marketing has a proven track-record in e-marketing, especially for small businesses. Effective social media marketing strategy pay off maximum to the companies compared to any other media or communication channels. If you are yet to benefit from this latest cost-effective trend, Softweb Solutions can make you earn maximum profit at minimal rates. Being an early-adopter, we can provide Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM) services to our clients. In addition to this, we are also into web development, application development, and many other services. Some of the Social Media Marketing Services provided by Softweb Solutions include:
Blogging
Consulting, Statistics and Web Analytics
Social media optimization
Community building and monitoring
Brand management using social media monitoring
Viral Marketing
Facebook Advertisement
LinkedIn Direct Ads
We can assure you:
Higher rankings in all search engines
Greater promotions
Better internet traffic
Well-established brand image
Excellent content and reviews
Business blog creation/enhancement of existing blog
We provide customized Social Media Optimization (SMO) packages as per the requirements of the clients. So, if you want to outrank your competitor and enhance your online visibility contact us now at: info@softwebsolutions.com.
Softweb Solutions a Microsoft Gold Certified Partner and Global IT Solutions Provider having strong performance record in Custom Software Development and expertise in Technology, Financial, Healthcare media sectors offers services like Custom Application Development, website development, software testing and quality assurance with industry-specific software expertise in Technology, Financial, Healthcare media sectors.
Article from articlesbase.com
Understanding the Core Competencies of Social Media Marketing Companies
There are five interesting reasons for businesses to use Social Media Marketing (SMM):
Entry cost is minimal: Social media is cost-effective compared to traditional marketing channels like print media, TV, radio, and so on. One can begin engaging in Social Media Marketing just by setting up a blog which needs minimal spending. Blogging is a cost effective way to promote the brand and earn brand value in the competitive market. In fact blogging is just one aspect of Social Media along with which companies also use different marketing platforms like Facebook, Twitter, LinkedIn, Flickr and many more to promote their brands. Many companies do recruit a social media consultant or a PR agency to promote their brands. But it also adds the cost to the company. Hence, many companies are now using their in-built staff to promote their brands.
Two-way communication channel: Social media tools like Twitter and Facebook are great vehicles to have conversation with the customers. Customers can respond, complain, react, and give feedback to the companies for their products and services. Using different social media sites, companies can quickly access the number of times their company, products or services are mentioned on the websites. Thus, companies can immediately respond to any comment posted on the networking sites, enhancing their brand visibility on global basis.
Brand Monitoring: Social media presence helps the organizations in understanding what current and potential customers are saying about their brands. A positive comment enhances the brand reputation of the organization. Hence, it is very important for the organizations to respond with gratefulness for positive comments. On the other hand, if a negative comment is posted on the dashboard, it gives a chance to the organization to address the concern and correct the inaccurate information about the brand. Please note that dissatisfied customers will share their experience with 13-20 people whereas satisfied customers will share their experience with 4-5 people.
Brand Recognition: Social media marketing enhances the brand reputation of the organization. It helps organizations reach the highest number of potential clients. It takes at least seven times for the potential customers to remember the brand name and gain trust in the brand. And social media plays a crucial role in it.
Social Media Marketing is omnipresent: With the advent of technology, it is now possible to be in touch with the customers through a single click. You can post interesting comments about your brand on Facebook or Twitter via single text message with the help of Smartphones like iPhone, BlackBerry, or Windows Mobile Device. Using these devices you can capture images and upload them on your blog giving a richer media experience to the customers.
Social Media Marketing has a proven track-record in e-marketing, especially for small businesses. Effective social media marketing strategy pay off maximum to the companies compared to any other media or communication channels. If you are yet to benefit from this latest cost-effective trend, Softweb Solutions can make you earn maximum profit at minimal rates. Being an early-adopter, we can provide Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM) services to our clients. In addition to this, we are also into web development, application development, and many other services. Some of the Social Media Marketing Services provided by Softweb Solutions include:
Blogging
Consulting, Statistics and Web Analytics
Social media optimization
Community building and monitoring
Brand management using social media monitoring
Viral Marketing
Facebook Advertisement
LinkedIn Direct Ads
We can assure you:
Higher rankings in all search engines
Greater promotions
Better internet traffic
Well-established brand image
Excellent content and reviews
Business blog creation/enhancement of existing blog
We provide customized Social Media Optimization (SMO) packages as per the requirements of the clients. So, if you want to outrank your competitor and enhance your online visibility contact us now at: info@softwebsolutions.com.
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In today’s struggling economy, every business needs a solid online presence to outshine its competitors within the market. But nowadays it’s not enough to have a beautifully designed website, great content and a conventional SEO marketing strategy. Social media marketing has become the new frontier for e-commerce and company websites – a frontier is opening up new opportunities for business growth.
Step 1: Making the Most of Your Website
Think of your website as a salesperson. Most people search the web to know about a company’s performance, reliability and consistency before doing business with them. If your website design is sloppy and your layout makes it hard for people to find the information they are looking for, you are losing out on potential sales.
Before launching social media campaigns, good Social Media Marketing companies will check to ensure that your website is worth visiting. They will ask if your content is targeted and your calls-to-action are clear.
Step 2: Launching Your Social Media Marketing Efforts
Social media marketing is the one of the most competitive and compelling ways to do business. Combining the latest social media technologies in a strategic way can help grow your business at astronomical rates. Social media campaigns help companies gain new leads, promote trust in their online and on-site business, advertise in real-time and engage with their customers. By sharing useful and interesting content regularly, companies have the chance to make an individual mark in a competitive market.
A switched-on Social Media Marketing company will examine where your business currently appears in social spheres and make recommendations for improvements. Basic social media marketing strategies include creating a blog, setting up a business page on Facebook, creating a profile on YouTube, Twitter and LinkedIn, submitting to sites like StumbleUpon and Digg, and adding links and sharing options from your website.
More advanced social media marketing strategies deal with content. What kinds of content are likely to attract visitors and comments? What kinds of promotions, contests, polls and fangate tabs can you add to your Facebook page to increase engagement? Which tweets get the most return? How can you optimize the content on your blog and YouTube channel to increase your organic search engine rankings? Most importantly, how can you coordinate your social media efforts across all of your social channels to get you the maximum return?
Step 3: Using Social Content for Organic Search Engine Rankings
More and more search engines are incorporating social content (discussions, updates, blog posts, Facebook fans, twitter tweets) into their ranking algorithms. To be on the first page of organic rankings, you must be active in the social world.
SEO Massachusetts, social media marketing companiesExperienced Social Media Marketing companies will also know that SEO marketing remains an important part of your online marketing strategy. Since social media campaigns increase awareness, people may go directly to search engines to look up your company and compare your website with your competitors. Strong, targeted keyword phrases incorporated into each page of your site will help you turn browsers into buyers.
Step 4: Contacting a Social Media Marketing Company
McDougall Interactive is one of the most experienced social media marketing companies in Massachusetts, having several years of expertise in providing first-class services in SEO, Website Conversion Enhancement, PPC and Social Media Marketing. If you are looking for result-oriented services for SEO in Massachusetts, McDougall Interactive can help.
McDougall Interactive is one of the most experienced social media marketing companies in Massachusetts, having several years of expertise in providing first-class services in SEO
.
Article from articlesbase.com
Digital Media Solution
Make The eBay® Digital Download Restriction Work To Your Advantage! Get All The Knowledge And Tools You Need To Go From Digital Download To Digital Disc.
Digital Media Solution
Question by girish: I am doing a research project on Social Media Marketing. I’m in need of data,info and reports on it! Have any?
Hi. I need data, info and reports which may be useful in my research project on Social Media Marketing. Please send me if you have any (post it here or if you have files send it to girishn13@in.com. Do suggest me what all i could discuss on research on. Ideas are suggestions are welcome. Please help. Thank You 🙂
Best answer:
Answer by knowitall
Explain how you doing a research project relates to us doing your research?
Know better? Leave your own answer in the comments!
Related Social Media Marketing Articles
Top 7 Social Media Marketing Tips
Top 7 Social Media Marketing Tips
Building on from the recent theme of preparing for the holiday season sales rush, this week I’m delving into the world of social media marketing.
The numbers around social media at the moment are mind blowing, so it should definitely be a consideration of any business before heading into the holiday period.
Before I delve into the tips, here’s a video I shared during a social media presentation I gave last week. It helps set the scene for the importance of social media for modern businesses.
1. Give your social media profiles a makeover:
When was the last time you checked how engaging your social profile is? Social media is an extension of your brand. Use the holiday season to give your profiles a make over:
1. New twitter background: did you even realise you can customise your twitter background. Check out these backgrounds to get inspired.
50 great examples of business branded twitter pages: http://www.creativeopera.com/2010/corporate-branding-on-twitter-50-excellent-examples/
2. Business Pages on Facebook: Is it time to create a Facebook business page that is more interesting than just a feed of your business’ activity and discussions?
Look at some of these company pages to see how you can take your business page to the next level.
Redbull – http://www.facebook.com/redbull
GAP – http://www.facebook.com/gap
L’Oreal – http://www.facebook.com/lorealparis
Here’s a list of 40 more: http://speckyboy.com/2010/08/15/40-highly-effective-facebook-business-pages/
3. Blog Design: Let’s not forget our good old blogs. Perhaps its time to add some new banners, change the template or even update our widgets on our blogs to give them a bit more sizzle.
2. Build your followers and connections
The size of your social media captive audience is a key influencer on the success of your campaigns. So it’s important to build your audience so that when you distribute content, engage in conversations and share offers – there’s enough people listening/watching.
1. Migrate existing clients across to social media
Use this as a time to try and encourage existing customers to connect with you via their social networks. It will provide you with another way to communicate with your clients outside of emails, the phone etc.
2. Encourage prospects and browsers to join your network
Even if you don’t convert a prospect or browser on first visit, persuading them to connect via social media gives you further opportunities to engage with them which can help you convert them later.
3. Get more reviews
Peer reviews are becoming more and more important in people’s buying process. So have you checked how many reviews your business and products have? Are they positive or negative.
It’s important to encourage your new customers to post reviews (preferably positive) on the major reviews sites. Make it easy for them and suggest where to go after the sale (either in person or via follow up marketing)
Here’s a list of the some of the review sites to focus on:
Yelp.com
Insiderpages.com
Maps.google.com
Citysearch.com
Local.Yahoo.com
Local.com
MerchantCircle.com
4. Special Offers for your followers
Use the holiday season as a chance to create social media specific campaigns and offers. IT’ll serve two purposes
Reward the people who have taken the time to connect with you in the social media sphere
It’ll give potential new social media followers a reason to connect with your company.
5. Engage in the Conversation
While social media is a great marketing tool, it’s often most effective when it’s used in a non direct marketing manner.
Commit to engaging in your social media sphere through conversations and contributions; comment, answer questions and posing opinions rather than just trying to promote products and services. You’ll be amazed at how effective this can be at driving new business if done effectively.
6. Integrate Social Media with other marketing
Social media is another one of the channels in your marketing mix. So use it in conjunction with other online and offline campaigns. It can help extend the reach of your marketing message, or alternatively provide another form of conversion from other campaigns.
7. Commit to creating some quality holiday valuable content
One the major strengths of social media is the viral nature of the medium. By creating and sharing valuable content (e.g. articles, videos, industry news, etc) – your social media audience can become your marketing force. They’ll share your content and ultimately promote your brand. The sort of marketing that money can’t buy!
So that’s my Top 7 Social Media Marketing Tips for Small Businesses this holiday season. As with most of your holiday season marketing strategies, the sooner you get started, the better the results will be when it counts.
There’s plenty of other social media marketing strategies to leverage during the holiday season, so what will you be using this year? Share your tactics with our readers below.
Thanks , Brought to you by : MSG Webmasters
By : MSG Webmasters
Article from articlesbase.com
How Social Media Marketing and SEO Are Inter-Linked
Building on from the recent theme of preparing for the holiday season sales rush, this week I’m delving into the world of social media marketing.
The numbers around social media at the moment are mind blowing, so it should definitely be a consideration of any business before heading into the holiday period.
Before I delve into the tips, here’s a video I shared during a social media presentation I gave last week. It helps set the scene for the importance of social media for modern businesses.
1. Give your social media profiles a makeover:
When was the last time you checked how engaging your social profile is? Social media is an extension of your brand. Use the holiday season to give your profiles a make over:
1. New twitter background: did you even realise you can customise your twitter background. Check out these backgrounds to get inspired.
50 great examples of business branded twitter pages: http://www.creativeopera.com/2010/corporate-branding-on-twitter-50-excellent-examples/
2. Business Pages on Facebook: Is it time to create a Facebook business page that is more interesting than just a feed of your business’ activity and discussions?
Look at some of these company pages to see how you can take your business page to the next level.
Redbull – http://www.facebook.com/redbull
GAP – http://www.facebook.com/gap
L’Oreal – http://www.facebook.com/lorealparis
Here’s a list of 40 more: http://speckyboy.com/2010/08/15/40-highly-effective-facebook-business-pages/
3. Blog Design: Let’s not forget our good old blogs. Perhaps its time to add some new banners, change the template or even update our widgets on our blogs to give them a bit more sizzle.
2. Build your followers and connections
The size of your social media captive audience is a key influencer on the success of your campaigns. So it’s important to build your audience so that when you distribute content, engage in conversations and share offers – there’s enough people listening/watching.
1. Migrate existing clients across to social media
Use this as a time to try and encourage existing customers to connect with you via their social networks. It will provide you with another way to communicate with your clients outside of emails, the phone etc.
2. Encourage prospects and browsers to join your network
Even if you don’t convert a prospect or browser on first visit, persuading them to connect via social media gives you further opportunities to engage with them which can help you convert them later.
3. Get more reviews
Peer reviews are becoming more and more important in people’s buying process. So have you checked how many reviews your business and products have? Are they positive or negative.
It’s important to encourage your new customers to post reviews (preferably positive) on the major reviews sites. Make it easy for them and suggest where to go after the sale (either in person or via follow up marketing)
Here’s a list of the some of the review sites to focus on:
Yelp.com
Insiderpages.com
Maps.google.com
Citysearch.com
Local.Yahoo.com
Local.com
MerchantCircle.com
4. Special Offers for your followers
Use the holiday season as a chance to create social media specific campaigns and offers. IT’ll serve two purposes
Reward the people who have taken the time to connect with you in the social media sphere
It’ll give potential new social media followers a reason to connect with your company.
5. Engage in the Conversation
While social media is a great marketing tool, it’s often most effective when it’s used in a non direct marketing manner.
Commit to engaging in your social media sphere through conversations and contributions; comment, answer questions and posing opinions rather than just trying to promote products and services. You’ll be amazed at how effective this can be at driving new business if done effectively.
6. Integrate Social Media with other marketing
Social media is another one of the channels in your marketing mix. So use it in conjunction with other online and offline campaigns. It can help extend the reach of your marketing message, or alternatively provide another form of conversion from other campaigns.
7. Commit to creating some quality holiday valuable content
One the major strengths of social media is the viral nature of the medium. By creating and sharing valuable content (e.g. articles, videos, industry news, etc) – your social media audience can become your marketing force. They’ll share your content and ultimately promote your brand. The sort of marketing that money can’t buy!
So that’s my Top 7 Social Media Marketing Tips for Small Businesses this holiday season. As with most of your holiday season marketing strategies, the sooner you get started, the better the results will be when it counts.
There’s plenty of other social media marketing strategies to leverage during the holiday season, so what will you be using this year? Share your tactics with our readers below.
Thanks , Brought to you by : MSG Webmasters
Those who are successful in internet marketing world are those who take the advantage and opportunities offered by both the search engine optimization techniques and the social media marketing otherwise called the SMM. Social media marketing make use of the people as the end and the means. Social media marketing is a recent development in the internet marketing strategy. Since its emergence as marketing effort almost every known online marketer try to identify with the system, especially searchers online. It generates enough clicks through rate when site are promoted through the system.
Ideally social media were meant for help desk for customers and for branding purposes, but it has spread its tentacle to other marketing areas of the internet such that the name is synonymous with internet marketing as it has potential of linking and reaching out to all types of audience and researchers of any niche.
On the surface there may not be any linkage between the social media marketing and search engine optimization, the SMM was traditionally oriented towards off site relationship while SEO is oriented towards traffic generation to the website. However, their is potential use of social media especially the link and connection it can create between social media users, and the ability of interaction to be carried further to other discussion groups and related forums creating links in the process.
It offered advantage in that it allows users multiple keywords as against limited keywords which were the case in SEO. It increases the chances of the website being gained access to and patronized. In this way it influences Search engine optimization.
The share relationship and mutuality involved in social media marketing help promote the site contents. Inbound links are created through mutual sharing and understanding between social media practitioners or clients. The concept of “share this” phenomenon that is characteristic of social media help create links between two friends sites thereby promoting the sites before other visitors to the social media forum or discussion group as the case may be. Bloggers can allow outsides to insert links to their post which help cement the brand credibility and solidify the community which is good for internet marketing.
However, in sharing and exchanging links markers are advised to be cautious, they should avoid incorporating and tracking codes. This has a negative effect, it does not benefit page ranking and search engine optimization results. To aid optimization in social media marketing make use of targeted keywords. To get the utmost search engine optimization values adopt the use of independent page titles.
Mobiles can also be used to gain access to social media but that can only be possible where such information is inserted in the social media tool.
For one to make it through the social media marketing network one needs total commitment. You must put in your time and power to participate actively. That did, expect a great pay off or divided from your time and efforts. It helps put your site at advantageous positions for constant indexing by the search engines. It enhances the profitability and growth of the site through constant traffic.
Through the effective use of social marketing you have, access to customer evaluation to your contents. It enhances great keywords for customer utilization. Social media marketing is great marketing tool.
A link building and internet marketing company can offer you highly professional services to meet all your SEO and website related needs. Get your FREE link building and SEO analysis at LinkBuilding.org today! Save money and get results.
Article from articlesbase.com
Question by Stranger Than Fiction: Help! Professional name for a Social Media Marketing company?
A friend and I are sitting here trying to come up with a catchy and professional name for her Social Media Marketing Consulting business and we are coming up completely empty handed…major creativity block….
Any ideas?
Best answer:
Answer by Ed Atun
THE INNOVATORS
TOMORROW TODAY
FAST FORWARD
THE MARKETING GENIUSES
SEE INTO THE FUTURE WITH US
Know better? Leave your own answer in the comments!
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