Big Growing Even Bigger: Mobile Advertising and Internet Advertising
Advertisers these days have many options for advertising, but Mobile Advertising and Internet Advertising are the two most thrilling, as advertisements look very attractive when displayed on phone screens and on computer/laptop screens. Since much potential and scope lies in mobile and Internet advertising and it tends to deeply appeal to the viewers. Mobile Advertisement and Internet Advertisements have come in focus.
Mobile Advertising is closely related to online or Internet Advertising, though its reach is far greater – mobile advertising’s estimated targets say that by end 2008, there would be global total 4 billion. Global estimates of computers, including desktops and laptops, is at 800 million. Therefore exclusive advertising on web pages meant for access by mobile phones is a great idea.
It would be easier for an advertiser to convince people to buy their product when people would receive and view ads while there are already out for shopping. Giving them the relevant information needed can do this and supplying them with added details could also influence them to the extent that they straightaway proceed to buy product after seeing its ads.
As essential needs of all humans are very similar, a person who has received an advertisement through Mobile or Internet may not be in need of the service or product advertised but might know someone who is in need of it and so can pass on the advertiser’s message through word of mouth, forwarding the link or the advertisement. A major benefit of Internet Advertising is that the information and content can be accessed in any country even at late odd hours. Internet Advertisements are often interactive advertising so if the Internet Advertiser opts for a response, the viewer may like to visit the brand’s website, or try to contact them through email, phone, etc.
Mobile Advertising and Internet Advertising in future are predicted to become the major sources of advertising.
Question by Kfhamsterboy: What is the point of internet advertising?
Yes, yes, you can argue that it exposes people to new products, but I find myself ignoring all of those annoying in-browser car ads and whatnot. People make money off of each click on the advertisement, but the only time I’ve ever clicked on one was accidentally in yahoo mail (which spawned this question). Does the benefit outweigh the cost? I don’t understand.
Best answer:
Answer by Steve Internet advertising gets u result and people to visit and buy,Here are two sites to try. http://bit.ly/456gwn and http://bit.ly/4CbjcK..
Know better? Leave your own answer in the comments!
Online Marketing, Local Search and Mobile Search to Drive Six-Fold Increase in Internet Traffic
Recent survey numbers highlight how Internet traffic is growing exponentially and is poised for a 600% increase by 2012. The huge increase in Internet traffic comes at a time when the convergence of mobile search technologies and local search capabilities will drive the growth of online marketing, local search and mobile search to similar heights – while driving foot traffic to businesses large and small that have a “digital footprint” in today’s surging digital economy.
Staggering numbers from worldwide networking leader Cisco Systems predict a six-fold increase in global traffic on the Internet, highlighting the increasingly important role online marketing and internet advertising will play for businesses large and small as consumers increasingly move online to do both shopping and “Windows shopping”. Cisco released its Visual Networking Index (VNI) Forecast for 2007-2012 on June 16th, which predicts that we will see a 600% increase in Internet traffic by 2012. Cisco’s VNI projections predicts that Internet traffic will double roughly every two years as a result of “a combined annual growth rate of 46 p[er cent form 2007 to 2012.
The key component in this surge of Internet traffic will be video streaming. Cisco predicts that by 2012, “video traffic alone will be 400 times the traffic carried over the U.S. portion of the Internet in 2000. Increasingly, marketing agencies and advertisers are moving off traditional media and moving online to exploit the consumer movement to the Internet. Significantly, much of this consumer movement online will result from the increasing tendency of consumers to access the Internet from handheld mobile devices – a trend that will only increase as RIM, Nokia and other cellular phone and mobile device manufacturers move to keep pace with Apple that just recently released its next-generation 3G iPhone.
Cisco is predicting that mobile data will roughly double each year from 2008 to 2012, highlighting the importance that mobile search will play in an emerging digital economy. Jupiter Research, a leader in online research analysis, has projected that annual revenue from mobile search revenues are expected to hit $US4.8 billion dollars annually by 2013.
As technologies converge, the driver behind these anticipated huge jumps in online advertising and mobile search numbers is – not surprisingly for those who have been tracking the emerging technologies of Web 2.0 – local search. Jupiter predicts that in the emerging digital economy, local search will be the most popular service amongst all advertisers and will attract 40% of all mobile search ad spending between 2008 and 2013.
The convergence of technologies that is fostering the growth in mobile search, and particularly local search, was illustrated by Google CEO, Eric Schmidt. Sitting down for a much-publicized interview with CNBC’s Maria Bartiromo earlier this spring, the head of the search engine giant touted how improvements in mobile search capabilities on advanced mobile handhelds (such as the BlackBerry or Apple’s iPhone) combined with advances in Google Maps and Google’s local search capabilities are making real time, and precise geopraphic local search a reality.
”(W)henever I fly somewhere,” Schmidt told CNBC, “I open up … my iPhone or my BlackBerry, and, boom, there’s everything in my world as I’ve landed in a country I’ve never been in. It’s a remarkable achievement.” Schmidt notes that Google has been tracking the huge increase in use of Google Maps local search technology. “(T)here’s been a huge increase in maps, Google Maps, hugely successful,” Dr. Schmidt reports. “(W)hen I want to go to the equivalent of a Starbucks, I just type “Starbucks,” it says it’s over there. For me, that’s just a huge–a huge improvement. And that service is available almost everywhere in the world.”
What is common practice for Google’s high-flying and technologically enriched CEO is increasingly becoming commonplace for the digital consumer on the street. The predicted growth in internet traffic, together with the radical shift of advertising dollars to online marketing and the growing tendency of Internet-savvy consumers to take up mobile search, clearly forecast where commerce and e-commerce is headed. While there may still be local niche markets that depend on foot traffic to drive their business, increasingly it is a company’s digital footprint that drives customer traffic to its online site or storefront. And the vehicle driving that electronic traffic is mobile search. As online traffic balloons between now and 2012, the importance on local search, mobile search and online marketing will also balloon.
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In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur’s Internet marketing problem. This do-it-yourself book provides the know-how that’s needed to win business in cyberspace
Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether you?re a veteran marketi
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Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business’s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful d
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This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimisation (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it p
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Helping local Small Business Owners Market and promote their local businesses more profitably online. Explains why traditional marketing doesn’t work and give them resources to start their own online marketing program. Local Small Business Marketing & Promotion Online Marketing Your Business Online From Start To Profit
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Daniel from Thailand asks: “Hi Matt! If you would open your own Digital Marketing/SEM/SEO company, what would you do different from the other thousand companies out there?” Thisvideo is part of a “Grab Bag” series in which Matt Cutts, head of Google’s webspam team, answers questions from webmasters. We’re not currently taking new video questions, so your best bet for getting an answer about webmaster-related search issues is to head to our help forum: www.google.com Video Rating: 4 / 5
Question by louisvuittonchild: What percentage of my marketing budget should I allocate for online marketing?
I have a writing and editing services company, and we currently have 00 of our operating budget. We are planning to do direct mail marketing, advertisements in trade journals, and online marketing (pay-per-click, e-newsletters, etc). How much of my marketing budget should I allocate for online marketing?
Best answer:
Answer by strayinma You can test how well PPC works for you with a very short test, 0-0.
I recommend going with Google/Yahoo Paid advertising for it’s wider audiences.
Create your most compelling ad copy and target popular keywords in your space.
Implement the conversion tracking code provided by Google / Yahoo on your “thank you” / sales lead page.
You’ll be able to determine the ROI of PPC within a short time, and short spend.
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