How to Use Social Network Marketing
First Thing’s First
The first thing you should be doing, when using social network marketing, is building your network. Sounds simple doesn’t it? But many people skip this step, resulting in limp results at best.
To build your network, you need to actively seek out people involved in the fields or companies you aim to target, or who fall within the demographics that your social network marketing plan has identified. Searching on social networks is easy, and that should be your first course of action, finding and inviting contacts in the areas you aim to target with your social network marketing plan.
Have Something Interesting to Say
Another obvious, but often ignored element of social network marketing is that, like all other online marketing strategies, content is king! Make sure your page is up to date, and has relevant, interesting and informative content for your users. That’s the easiest way to build a following, believe me!
Link
Once you’ve created your pages, groups and networks, you need to remember that the aim here is to drive traffic to your website. If you’re attempting social network marketing without linking to your blog, website, email address and other network pages, you’re missing the point!
Join Other Groups
No man is an island. Likewise, no social network marketing campaign should stand or fall on your pages and groups alone! Find related (but not competing) groups and pages, and join up. This is another great way to have your say, get more links out there, and gain more network connections.
Pay Per Click
I’m not a fan of pay per click campaigns, and an more a follower of the organic growth school of thought when it comes to online marketing, whether social network marketing or any other form. Of course, pay per click campaigns can work, if done correctly, and with a little planning, and social networks are some of the best places to use them, as they allow for very specific targeting.
If you combine all of these simple ideas, with a little dedication, and a bit of time, you should end up with an effective social network marketing campaign.
Tamara Aspeling is the founder and director of Caliente Media, a company dedicated to cost effective, quality online marketing campaigns, for on and offline businesses. For more information, email Caliente Media, or visit the website.
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Social Network Marketing: Where to Next?
In 2007, eMarketer estimates that companies will spend 0 million in the US — and 0 million outside the US — on social network advertising. Although the lead players, MySpace and Facebook, will continue their strong performance, hundreds of new social networking sites will give them competition. The Social Network Marketing report analyzes the trends that are driving new competitors into one of the hottest advertising spaces on the Internet. Since eMarketer published its first rep
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UK Social Network Marketing: Ad Spending and Usage
Roughly 11 million UK Internet users visited online social network sites regularly in 2007. And the market is booming—60% of respondents to an early-2008 survey said they had created a social network profile, up from 27% in 2007.
The UK Social Network Marketing report analyzes the burgeoning growth of this channel, both online and on mobile phones.
Online social network ad spending has moved at a slower pace than consumer adoption, but things are picking up. This year
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Question by Steve B: Can anyone explain how to use social networking sites for marketing?
Best answer:
Answer by Aaron Daniels
MySpace is probably best suited for viral marketing. Tila Tequilla is a great example of someone that literally made her career based on MySpace. Take a look at her profile and you’ll see what I mean. She’s brilliant at it.
YouTube is a great way to do viral marketing also. BMW had a great marketing campaign on there that was essentially a series of short action movies. They were so cool that word of mouth got the videos a LOT of views.
Professional sites like LinkedIn are best for networking. These would be for developing B2B contacts were who you know is more important than what you know.
What do you think? Answer below!
The use of social media websites for marketing is growing fast. However, this is new ground for many marketers and, as it matures, certain legal issues will emerge. In this article, I look at a few potential legal pitfalls and how to avoid them. Because social network marketing involves the publishing or broadcast of online content, many existing, traditional media law apply to content on social media websites. Copyright is the big one, with “fair use” on the forefront. Copyright law protects any type of content whether it is text, audio, video — whether or not an actual copyright statement exists on the content. To keep yourself safe, always quote sources. Even if you don’t use a statement word-for-worth, it’s better to attribute statements to known sources. Services such as CopyScape offer website owners and web content providers the ability to check their writing against other content on the web. But, it won’t check older, or archived, content that doesn’t exist on the web. Just because content has been checked with CopyScape doesn’t mean it wasn’t plagiarized.
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