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Take You Ebay Business to the Next Level

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Take You Ebay Business to the Next Level

Over the last few years the number of people using eBay has grown rapidly. While many eBay users are just buying and selling for some extra cash or as a hobby, there are many people out there taking it to a new level and running their own full-time business.

These people are making their eBay home business a main source of income and have figured out all eBay’s marketing strategies in order to be productive.

There are many reasons to start an eBay home business, but whatever the reason, it is sure to be successful.

Why start an eBay home business? Out of all worldwide businesses, 64% said that the Internet has had a good impact on their sales. Also, having an online business can greatly increase geographical sales by reaching customers all over the world, which otherwise, would never have been possible. 73% of business owners have also managed to cut their administrative costs by putting their business online.

An eBay home business can give you the flexibility to start work when you want and finish when you want. Working from home, you can be your own boss and decision making is entirely down to you and no-one else.

Starting an eBay home business is relatively easy and a little market research will go a long way in determining your success.

Selling junk that people don’t want will get you nowhere and you’ll most probably be doomed for failure… even before you begin, but researching into what products are’ Hot’ and what your buyers are actually looking for, will most definitely have the opposite effect and your eBay shop visitor’s will be screaming out to buy your products.

‘eBay Seller Central’ http://pages.ebay.com/sellercentral offer an excellent resource in getting you up to speed with every aspect of the eBay marketplace. This also includes ratios on what products are selling well and products that are not.

You should also consider using third party eBay market research tools such as Terapeak or HammerTap in your marketplace research.

The bottom line is supply and demand; you must find the products that are in demand and then supply that specific market.

A recent ‘AC Nelson’ poll showed that nearly 53% of online shoppers plan to buy even more in the next year. A large part of this shopping is done on eBay. After all, it is the Internet’s No.1 shopping and auction website. If that’s not a good reason to start an eBay home business, then I don’t know what is.

With over 160 million registered eBay shoppers and over 100,000 of them on eBay each day, an eBay home business definitely has the potential to be successful and make the user a lucrative income.

eBay also offer excellent e-commerce advice and helpful tips to get you started at: http://pages.ebay.com/merchantsolutions/ecommerceresources/ and can put you in good stead throughout the duration of your new business venture.

Thinking of what to sell on eBay with your new home business needn’t be difficult.

Do you have a specific hobby that would interest others or do you know enough about a subject that would perhaps class you as an expert in that field? If so, create and information product that would pertain to that specific hobby for example:

Cycling – “A guide to Bicycle trips in Europe.” Bicycle spare parts are also becoming harder to find. Creating a market for this specific niche could be potentially profitable.

Cookery – “101 Delicious recipes for Diabetics.” You may have been a chef or cook and you’re looking to create an additional revenue stream using the knowledge you possess.

Recently, eBay has disallowed the sales of digital products on auctions. You can still sell information products with classified ads or you can sell a CD with your product(s) on it as a regular auction listing.

Google is a fabulous resource for market research and by simply typing into their search query box whatever interests you, would return thousands, if not millions of topics to give you ideas and inspiration to get your eBay home business started.

Providing your customers with a service or a product that cures a problem, can provide your new eBay business with profitable sales for many years to come.

Allen Owen is an enthusiastic home business entrepreneur and engineer. Have a look at his eBay tips e-zine:
http://www.thedigitalresevoir.com

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Building Scalable Web Sites: Building, Scaling, and Optimizing the Next Generation of Web Applications

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Building Scalable Web Sites: Building, Scaling, and Optimizing the Next Generation of Web Applications

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Advanced Keyword Research – Take Your Search Marketing To The Next Level

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Advanced Keyword Research – Take Your Search Marketing To The Next Level

As most search marketers know, conducting effective keyword research is crucial achieving PPC marketing and search engine optimization success. By researching keywords on an ongoing basis, you can continuously find quality, and action-producing keywords.

But to distinguish yourself from your competitors, you really need to take keyword research to the next level. That’s where advanced keyword research techniques can help separate you from the search engine marketing pack.

How to Conduct Traditional Keyword Research

Before I discuss advanced keyword research, let’s start by looking at some of the basic methods of traditional research.

Basic Methods for Researching Keywords

Some of the most popular methods for performing keyword research are also pretty basic and straightforward:

* Brainstorming – think up keywords that your customers would type into search engines to find your company website
* Keyword suggestion tool – you can get keyword suggestion ideas from a variety of free keyword tools on the Web
* Examining competitor sites – by checking a competitor’s on-page and off-page optimization efforts, you get a very good idea which keywords they’re targeting

The trouble with these approaches is they’re each intrinsically flawed.

First, by brainstorming, you’re guessing which keywords users will search on to find your site. There’s no actual search data to back you up. Secondly, keyword suggestion tools offer lists of keywords, which are based on estimates (not real searches) and available to everyone, so there’s no real competitive edge if everyone is using the same keywords. Finally, just because a competitor’s keywords are relevant to their website and business, doesn’t mean they’re relevant to yours. You can’t assume what works for one site will automatically work for another.

The Benefits of Advanced Keyword Researching

To gain the upper hand on the competition, you need to go beyond traditional research for keywords. Advanced research methods involve using keyword data from your own website data history and your own search log files. By conducting keyword research in this manner, you’re ensuring that your data is:

* Highly Relevant – the keywords users searched on to find your website are related specifically to the services or product your website offers.

* Totally Unique – unlike keyword tool data, your search log files are distinct to your particular website, they’re private and available to nobody else. This offers you a big advantage over your competitors.

* Always Fresh – people find your website through new searches every day. This data is collected in your server logs, and gives you a steady stream of fresh and proven keywords to target.

Putting Advanced Keyword Research into Action

So once you’ve discovered all these new keywords by mining your log files, what next? As you discover new keywords, the next step in the process is to take action by authoring narrowly-focused content around these proven keywords for your website. By doing this, you’re ensuring that the content on your website is fresh and supremely relevant to your audience. The result of combining advanced research with relevant content authoring around proven keywords will lead to better rankings in the search engines and more qualified visitors to your site.

Ken Lyons is a Marketing Manager for WordStream, Inc. WordStream provides a Keyword Research Tool that mines your site’s log files to conduct advanced keyword research and keyword discovery of SEO keywords for search engine marketing.

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