Tag Archives: pay per click advertising

Maximize the Benefits from Google Adwords Keyword Tool

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Maximize the Benefits from Google Adwords Keyword Tool

Google Adwords is the major platform to operate Pay Per Click advertisingcampaigns. Pay Per Click also commonly known as Double Click Digital Advertising. Pay Per Click advertising is a very successful method to reach to the potential clients or in other words it is the way of advertising where you can customize your advertising campaigns as per your budget, client demographic requirements or target customers based on geographical location. You have full control on advertising budget to explore the market. Pay Per Click Advertising has a great impact on building the brand globally or locally depends on your product market reach.

Google Adwords has made it simple for the advertisers to target the desired audience by providing the various built in tools. An advertising campaign normally comprised of budget, cost of click (CPC) or bid on keyword, keywords, text ads and the landing page and the most important part of the campaign is the history of Google Adwords Account (The Google Adwords Account that is maintaining the campaign, history of keywords and bidding options and CTR, we will discuss this part later)

Google Adwords while designing the campaign keeps track of three things in common, The Keyword you choose, the text ads you write and the content of the landing page or contents of the website as a whole. Google Adwords algorithm calculates the relevancy of these three variables. Let me say it in other words how relevant are the keywords to the text ads and combined these two how relevant to the content of the landing page.

The secret behind doing all this in Google Adwords is to serve the internet user the most suited information what he is looking in the search engine while surfing and querying the search engine. Most of the advertiser bluntly hammers the keywords in the campaign to get the cheap visitors, this attitude of advertising gives them LOW CTR and un interested visitors. Google has launched this advertising mode to reach the potential clients on the fly and not to get the blind visitors. This method of stuffing keywords only increases the cost of the campaign in terms of invalid clicks or no sales.

Well, going back to the topic of maximizing potential through Google Adwords Keyword tool, the factor is relevancy. The keyword, the text ad and the landing page content.

The best practice is to divide the Google Adwords campaign into appropriate Ad Groups and better option is to name them logically to manage. All Ad Groups should be named as per the purpose they are going to serve and then accordingly fill the ad groups with the related keywords and write the compelling related text ad or text ads. Try to add one or 2 keywords in the text add. Let me elaborate more here for example you have 50 keywords in a ad group, try to first group these keywords logically in the ad group and let say you have 3 logical categories of keywords, you need to write minimum three text ads containing at least 2 keywords in the text ads. This way you increase the relevancy factor in your text adds and collection of keywords.

The third and most important part of the Google Adwords campaign is the quality of the landing page, quality means the relevancy of the contents of the page with the text ads, remember here keywords you already made relevant to the text add.

Now look into the scenario how you query the search engines, you first enter the keyword or phrase in the search box of the search engine, when you press the hit button the paid ads display, and you clicked one of the paid ads and landed on the advertiser’s website.

Google Adwords also works in the same fashion; this is what the reason writing highly compelling text ads relevant to the keywords comes first and determines the bid price. And at last user visits the website, if website contents are not relevant to the text ads, customer will leave the website without doing any purchase or registering the products etc.

There are few steps must be considered while creating the keywords list for the advertising, use the keyword tool various new option to find the most related keywords

Find keywords based on your site content. Instead of entering your own keywords, try using the Website Content option. It lets you enter the URL of your business website or of any site related to your business. The AdWords system will then scan your page and then suggest relevant keywords.

Create new, separate ad groups with similar keywords. We recommend creating several ad groups in each campaign, each with a small, narrowly-focused set of similar keywords. Use the Keyword Tool to discover relevant keywords, then divide them into lists of 5 to 20 similar terms.

Identify negative keywords. The Keyword Tool can show you off-topic keywords that users may be thinking about. Suppose that you sell cut flowers and that you give the keyword ‘flowers’ to the Keyword Tool. It may suggest the related term ‘gardens’ and you may want to add that term to your ad group as a negative keyword. That will keep your ad from being displayed on searches for ‘flower gardens’ or similar terms. This helps to ensure that only interested customers see your ads.

Find synonyms – or not. The Use synonyms box in the Descriptive words or phrases option is always ticked by default. This means that it might suggest ‘bed and breakfast’ as a synonym for the keyword ‘hotel’. If you untick the box, the tool will suggest only keywords that contain at least one of the terms that you entered.

Specify a language and location. If you’re using the Keyword Tool while signed in to your account, you may see an option to tailor results to a particular location and language. If you happen to be targeting Spanish speakers who live in France, make sure that you set the Keyword Tool to that language and location.

Start broad and then get specific. Try broad terms like ‘flowers’ in the Keyword Tool first. Then try specific terms like ‘red roses’ or ‘miniature cactus’.

Author: Mubashir Muhammad
Search Engine Marketing and Search Engine Optimization Consultant, a well known figure in the Pay Per Click and SEO field and copywriting skills and has a great experience in successfully completing over 100s projects in the niche mainly through freelance assignments. Content based SEO skills are yet unparalleled and helped a lot of internet marketers and search engines professionals

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Excel TB140-Black 20-Inch Portable Steel Tool Box, Black

  • Metal tray
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This roomy Excel portable toolbox features a lift-out tray for transporting small tools to the work area. Color: Red, Dimensions L x W x H (in.): 20 x 8 5/8 x 9 5/8, Finish Type: Powder-coat, Handle Included: Yes, Handle Length (in.): 6, Handles (qty.): 1, Material: Steel

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About Pay Per Click Advertising

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About Pay Per Click Advertising

Website advertising is much simpler than running ads in a newspaper or on television, thanks to pay per click advertising.  Every website publisher needs to find ways to monetize his website.  After all, you’ve spent all that time putting your website together, so shouldn’t it be paying you back?  PPC advertising offers you a chance to earn money just by posting things on your website.  You don’t even need any sales people on your staff!  You will get paid every time a visitor to your website clicks on one of your PPC ads.

There are two basic ways pay per click ads pay you back, and there are a variety of website advertising companies that offer accounts based on either of these two PPC ad methods.  The most common type of account you’ll find is the bid-based PPC ad account.  Bid-based pay per click advertising allows advertisers to bid on how much they’re willing to pay for specific keywords.  The amount you get paid depends on how much the advertisers bid for those keywords.  The network you subscribe to matches PPC ads to your website, based on the keywords you use.

The other model for pay per click advertising is based on a flat rate.  As a publisher, you have a rate card that lists your cost per click in various areas of your website.  You can charge more for pages that get a lot of traffic and less for pages that don’t get as much traffic.

There are also two ways for PPC ads to actually appear on your website.  Depending on which network you become an affiliate of, you’ll choose between the standard pay per click ads and In Text website advertising. With both types of PPC ads, you get paid every time a visitor to your website clicks on one of your pay per click ads!  The standard PPC ad will appear as a banner across the top or a PPC ad on the side of your pages or alongside your content.

In Text website advertising doesn’t place actual PPC ads on your website.  Instead, the pay per click ads will appear as links within the text of your articles.  The links are double-underlined according to keyword, and small bubbles open when your website visitor brings her mouse over the link.  The bubbles give your visitor a little more information about the advertiser so he can decide if he wants to click on the link.

Infolinks is an In Text advertising network that offers a smarter contextual advertising model for publishers worldwide.  Infolinks utilizes cutting edge technology to maximize the amount of revenue your website brings in.

 

Shane  Kay is a professional  online media planner, who specializes in Pay Per Click advertising strategy.  Shane works as a consultant to leading online publishers in the fields of website monetization, PPC campaign managements, landing page optimization, etc.

Article from articlesbase.com

Profiting in the PPC World: Developing a Pay Per Click Search Engine and Using It To Make Money

have you ever stopped to think about how much money changes hands on the Internet each day? One of the biggest money making systems in place right now is Pay Per Click advertising, also called PPC. If you want to learn how to get in on the action and claim your piece of this billion dollar a year revenue generating machine, you need the information in this book. Get your copy now. You owe it to yourself.

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Cheap Ways to Promote Your Ebay Home Business

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Cheap Ways to Promote Your Ebay Home Business

When you are first starting out with a new home business on eBay, marketing can make the difference in whether or not you succeed. But money can be tight when you are just getting started, and even tighter if you’re a stay at home mom will little resources to spend. Marketing your eBay home business doesn’t have to be costly, however. With a little time and some effort, you can get your eBay business noticed without spending much money in the process.

Pay Per Click Advertising

Pay per click advertising is a popular method of advertising that only charges you when a potential buyer clicks on your link. Many different advertising agencies offer a form of pay per click advertising, but Google AdWords is perhaps the most well known. Google AdWords offers you a minimum of just for and advertising campaign, and you get to choose the price you are willing to pay for specific keywords. They also walk you through every step of the process, so you have nothing to be confused about.

Banner Advertising

Banner advertising on websites that you frequent can be fairly inexpensive, as well. This type of advertising is usually paid for monthly, with some websites charging as little as per month to put your advertisement in their rotation. Websites that you visit often, or that focus on the same type of items that your eBay store is offering, are the best websites to sign up for banner advertising with.

Paid Blog Posting

Some blog authors will take commission directly from you to post a blog about your eBay business on their website. The benefits of paying someone to write a blog post about your company are numerous. For starters, they don’t necessarily have to disclose that what they are typing is an advertisement, which means their visitors can view the blog as an endorsement of your website, rather than a marketing plot. Secondly, blogs have a tendency to pass around links to other websites that frequent them often, which means you can pay to have your business blogged about on one site, and end up having your eBay store linked on over a dozen websites. Not bad for one blog post!

Promote, Promote, Promote!

Add your eBay store link to the signature on any account that you have for forums. Every time you post, you will be passively sharing a link to your store, as well. You can also include your link at the bottom of every e-mail, post it on your MySpace or other social networking profile, and put a link in your instant messaging program’s profile. Anywhere that you can copy and paste your link, do it! The more exposure your business gets, the more sales you’ll stand to make. If you are a frequent poster on forums, social networking sites, or other online communities, it never hurts to pass around that you have your own home business going. Friends and family may stop by and make a purchase just to support you.

Vickie Sayce has been buying, selling and teaching others how to get started on eBay since 2001 and has written a very informative book on starting an eBay business to make money from home while raising the kids.

To find out more, visit http://AuctionPaydayKidsPlay.com

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Pay Per Click Advertising Solutions: Banners, AdSense, and In Text

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Pay Per Click Advertising Solutions: Banners, AdSense, and In Text

When you sign up for a pay per click ad service, you allow advertising networks to place their PPC ads on your website.  There are two ways pay per click ads utilize your website to get their message across.  Banners and pop-ups are the traditional method of pay per click advertising, while In Text ads are now taking the PPC world by storm.

The amount of cash your website brings in through PPC advertising is directly related to your cost per click.  Some advertisers are willing to pay a higher cost per click, which means you’ll get paid more for each person who clicks on the PPC ads on your website.  Another important factor is your click-through rate.  The click-through rate is the percentage of your website visitors who actually click on the PPC ads that appear there.

Traditionally, pay per click ads took the form of banners and pop-up ads.  Google changed the way PPC ads are run today through its AdSense service.  AdSense is Google’s pay per click advertising network, and it uses the traditional method of PPC advertising.  Today you’ll find many PPC ad networks that offer similar solutions to publishers who want to monetize their websites.

However, the new solution to obvious ads is In Text pay per click advertising.  In Text PPC ads like the ones Infolinks uses are inserted right into the copy on your website.  The ads appear as a double-underlined word in your website copy, usually one of your keywords.  In Text advertising networks use the keywords your website is targeting to match PPC ads with your content.  This ensures that people only see ads that are related to the content they sought out online.  This type of website user is much more open to advertisements because the things that are being advertised are in the realm of what they’re thinking about as they read.

The numbers have also shown that people are much more likely to click on In Text ads because they’ve trained themselves to filter out noisy banner ads and annoying pop-up ads.  In Text PPC ads are a form of permission marketing, which means you don’t require people to see ads if they visit your website. They only see the ads if they click on the In Text link.  Click-through rates on In Text pay per click ads are typically higher than the rates on traditional PPC ads.  This is because people are more open to an advertising message if they grant permission to the advertiser to tell them about their product.

Infolinks is an In Text advertising network that offers a smarter contextual advertising model for publishers worldwide.  With Infolinks, you get cutting edge technology that links your website with PPC ads.

 

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Internet Advertising Methods: Online Advertising, Pay Per Click, Search Advertising, Semantic Targeting, Pop-Up Ad, Cost Per Action

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Search Engine Optimization is an integral part of Search Engine Marketing

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Search Engine Optimization is an integral part of Search Engine Marketing

The dividing line between the descriptions ‘search engine marketing‘ and ‘search engine optimization’ is not sharp and clear cut. The latter is in fact a form of the former and the former cannot exist without the latter. The two expressions are like conjoined twins who are different and same at the same time.

search engine marketing, commonly known as SEM, is the marketing of web sites to get them a sought-after place in the results that search engines spew forth in answer to every customer query. Different online and offline marketing tactics are used to grab this right place in the search engine results, known as search engine ranking. The more common of these online search engine marketing methods are search engine optimization of the site, blogging, article writing, pay per click advertising, and paid inclusion.

While each of these search engine marketing methods is different in its own way, search engine optimization is common to all the methods. The first SEM technique, search engine optimization of the site, requires that the site be sculpted as much as possible to make it acceptable to the search engines. Having the right keyword throughout the site in the required density, and having back links are the requirements for optimizing the site. Right keywords and links attract search engines like magnet.

Next search engine marketing technique is blogging. A blog is a sort of a journal or diary that the writer can steadily update and so far as the contents of the blog are good, readers will again and again come back for more on the topic. However, even for these blogs to get noticed, they must be search engine optimized with the right keywords. As such, though blogging is a different mode of expression, it will serve the purpose of search engine marketing better, if it is optimized to suit the proclivities of search engines.

Article writing is also a very effective technique for search engine marketing as skilled writers can spin words and drive home a point or describe a product. However, because of the method of working of search engines, even the best article will go unnoticed if the search engines do not pick them up. This means that once again, search engine optimization is necessary for even a good article to do its job of search engine marketing.

Pay per click advertising, and paid inclusion, are slightly different from the other methods. Still pay per click will also work as a search engine marketing technique only if the ad is phrased using the correct keywords. The keyword should be good enough for convincing the search engine that it is related to the search query that has been made. In short, optimization with the right keyword is the essence of most forms of search engine marketing.

SEO-SEM Professionals provides all Search Engine Marketing services. Please do visit our site – http://www.seo-sem-professionals.com/ – and contact us for SEO services and Packages.

I am a Microsoft Certified Professional (MCP,MCSD, MCAD.Net,MCSD.Net, MCP-.Net 2.0). I have been conducting Training and Certification Guidance for Microsoft Certifications for the past 8 years. I also own and manage a Web Design and Development Company and a SEO/SEM Company. I also like to write Articles on various subjects.

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