Affiliate Advertising Greatest Practices – What Big Guys Do
Succeeding in the on the internet affiliate marketing business can take some time but by realizing the affiliate advertising and marketing very best practices, you can undoubtedly function smarter to get faster outcomes and most importantly construct a long-term on-line company.
In this article I’m going to talk about 2 of the affiliate advertising greatest practices that can and should be implemented by new affiliate marketers in order to be far more productive and make their outcomes sustainable.
The very first of the affiliate advertising greatest practices that is often overlooked by affiliate advertising beginners is email marketing and advertising.
When observing the organization model applied by the big guys in this market, email marketing and advertising appears as the core of their enterprise. It is indeed an very crucial aspect of affiliate advertising.
E-mail advertising calls for the following:
– A squeeze page (a landing page produced solely to collect your visitors’ info such as their email address as they subscribe to your list in exchange for a beneficial free ebook or training ect).
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– Follow up emails automatically sent to your subscribers giving high quality advices alternatively with emails promoting goods (on which you earn a commission).
If e-mail marketing and advertising is component of the affiliate advertising finest practices is because it results in an elevated trust from your subscribers as you’re delivering them high quality content which turns some of them into buyers who will have faith in the products you’re recommending over time. This technique secures your business as you will have repeating buyers and an ever growing list of targeted subscribers who are all prospective buyers.
The other strategy that I want to mention as part of the affiliate advertising and marketing finest practices has to do with the “Expert” label. In this business (as in a lot of industries), you are the one who decides to marketplace yourself as an professional in a field rather than other folks labeling you as an expert. Of course, it has a direct consequence on the trust individuals put in you.
Even although being recognized as an expert in your field thanks to a wise advertising method may well sound like a shady technique, it’s really extremely frequent and truly much less simple than it appears.
Obtaining the Professional label calls for the following:
– High high quality content! This “expert label” marketing method hasn’t for purpose to fool people, on the contrary it’s made to reinforce the trust of your visitors and your own credibility. If you do not live up to the reputation you’re developing, it will be obvious that you do not deserve the trust folks put in you and your business.
– Clever use of social media. Making profiles on internet sites such as Twitter is a excellent way to marketplace your self, enhance your credibility and justify your “expert” label.
– Guest posting. It’s 1 of the affiliate advertising and marketing greatest practices, an overlooked one however as several folks don’t see its possible but it is actually something that helps developing your reputation along with hosting live webinars for instance and doing video marketing and advertising.
These 2 major affiliate advertising and marketing greatest practices really should definitely be part of your affiliate marketing business method as it will make your on the web enterprise sustainable.
I’m a French net marketer, blueberry muffin lover, passionate blogger. I support affiliate marketers obtaining started and succeeding by keeping points basic and enjoyable as I believe in an out-of-the-box and cool way of performing affiliate advertising! 🙂 Quit by my internet site if you’re searching for a cool and free of charge affiliate advertising guide.
Question by bowen: who can i trust to assist me as a novice in affiliate advertising?
I am just starting out barely know what i am doing. I get e-mail provides all the time selling all manor of various targeted traffic generating software program but who out there is honestly interested in bring a person up in the ranks a lot more so than producing a fast buck? I guess i want to know what the super affiliates already know but who’s willing to teach somebody with a limited income? Or ought to i be seeking at some affiliate group forum for support?
Greatest answer:
Answer by Dan There are some decent training programs, but there are also a lot of scams, so you have to be careful. I am a member of Wealthy Affiliate and am really happy with the quality of the training and the members forum there. A number of 6 figure per year marketers hang out at the forum and are extremely generous with their guidelines and answering questions. The site owners, Kyle and Carson, also will give you 1 on 1 support when necessary. Membership at WA also includes a lot of features and tools such as keyword tools, web hosting, WordPress website builders, an article writing tool, and just about everything you need to have to succeed. The only thing you would ever have to purchase outside of WA are domain names for your sites.
Part I: Linking Practices That Will Hurt your Search Engine Rankings
Quality linking practices are encouraged by the major search engines as an acceptable way of improving site popularity, website traffic and help contribute to higher search engine rankings. As a webmaster you must be wary of engaging in poor linking practices that have the potential to strip your website of its ranking status on the major search engines Google, Yahoo and MSN.
In this two part Article Series we will firstly discuss those linking practices that will find your website penalized by the major search engines, with the most current controversy over ‘paid links’. Google has recently penalized several sites with ranking drops for violating its quality webmaster guidelines by selling paid links. This penalty can also be applied to those sites displaying ‘paid links’ that are considered spam or of low quality by the search engines and provide users with a poor browsing experience.
Not all paid linking will be penalized, the current focus tends to be on those links that are primarily being used to manipulate search engine rankings. Purchasing paid links may also affect your rankings if the originating site selling the links is considered to be a ‘bad neighborhood’ site by the major search engines, your site’s rankings can be affected by association. As a general rule, avoid companies selling links who are promoting paid links that are ‘hard to detect by a search engine’ and with the recent increase in the reporting of paid links to Google, their ranking algorithms are being adjusted to detect such paid links.
The advice from Google on paid links is that it’s okay to promote paid links that are aimed at increasing website traffic but are not being used to manipulate search engine rankings. If you are using paid links:-
• Add a ‘no follow attribute’ to the linking info (see Google for more info on how to do this).
• You can also redirect the links to an intermediate page that is blocked from the search engines with robots.txt file.
• Clearly define paid advertising links on your site to the search engines ie. with a ‘sponsored link’ title heading.
Another linking practice that is discouraged by the major search engines is using Link Farms to artificially increase a site’s link popularity. Link farms are usually classified as a website or web page that displays a series of links to other unrelated sites and displays no content of real value or interest to site visitors. These types of links pages are usually created by automated software programs and services. To avoid being caught linking to a ‘link farm’ vigorously check all link exchange requests and the reciprocal URL location of your link on their site. Link farms will be obvious in nature as no actual web content will be present for site visitors except links and often the link exchange will be represented as a ‘3 way link’ exchange.
‘3 Way Linking’ has been an emerging trend over the past 12 months and is designed to quickly boost the search engine rankings and online presence of the requesting link partners site by anonymously building link pages that have no direct link to them so that they can’t be penalized by the search engines for deceptive SEO practices. 3 Way Links are of little or no benefit to your site or your linking campaign as typically the third party site that your link is located on has no content relevance to your own site or worse still it is just a ‘link farm’. Once again your site’s search engine rankings can be penalized by association.
Check link exchange requests carefully as often 3 way linking practices are hidden in the link request, in some cases you may agree to a link exchange with a site whose content is similar to yours only to find that when the link exchange is completed that your link has been placed on a third party site. Often the site requesting the link exchange does not even have a links page set up on their site. 3 Way Links can also be represented as ‘triangular link exchanges’.
The final linking practice we will look at is ‘Cross Linking’. Excessively cross-linking sites of unrelated content can and will violate the quality webmaster guidelines of Google, Yahoo and MSN. This linking practice is generally used to artificially increase the number of links to a site and link popularity with the main aim of manipulating the search engine rankings. Even if you are the owner of multiple sites it is unwise to cross link them if the content of the sites is unrelated.
I came across a prime example of cross-linking recently when analyzing a potential new client’s site for SEO & website marketing recommendations. What I discovered was that their existing SEO provider had excessively cross-linked their site to all their other clients sites under the disguise of ‘site map’ pages which were not only numerous in quantity but also keyword stuffed. This practice has somehow gotten past the ranking algorithms of Google and Yahoo most likely because the pages were being represented as ‘site map’ pages however the site had been penalized by MSN with no rankings showing whatsoever.
The only way of bringing up the site on MSN was to type in the site’s direct URL address. The site owner was completely unaware of this breach which was explained away by this SEO company as the search engine results for MSN being inconclusive on the day they were searched for reporting purposes. To a novice, this explanation probably seems viable – so website owners be wary and don’t be afraid to ask questions as to why your site is not receiving rankings in at least the top 10 pages of the search engine results for Google, Yahoo & MSN especially if you are paying for professional SEO services. Avoid automated software being added to your site primarily for SEO purposes, organic search engine results are certainly achievable without the application of automated software which usually displays web pages of lower quality than your main web pages and certainly be wary of site maps being developed for your site in the format I have described above. These are generally placed in the footer of your home page with the words site map preceding them, followed by an A – Z listing of site map web pages. This doesn’t apply to software added to your site to record site statistics for performance analysis.
Positive linking practices will be discussed in Part 2 of this Article Series.
Rosemary Donald is an SEO Consultant with Rank1 Website Marketing (www.rank1websitemarketing.com) and author of the SEO ebook ‘Insider Secrets of Rank1 Websites’ available for .95 AU. Rosemary is a regular contributor to online article sites on the topics of SEO, website marketing, ecommerce, search engine marketing and small business development.
Rosemary is also a successful online trader and owner of www.sabujewellery.com a top ranking on site on Google, Yahoo and MSN with experience in online marketing, export sales, importing, growing customer bases, ecommerce customer service, online sales generation and Rank 1 search engine marketing.
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It is an excellent how-to guide–a practical manual for nonprofit staff written in non-technical language–prepared by experts in the field based on real-life experiences and case studies.
We’ve recently been working with We Want It All, a women’s talk show based in Miami Beach that is getting a lot of attention. Because there are many people involved and some were relatively new to the social scene I had decided to put together a list – really more of a framework if I think about it – of best practices for success in social media marketing.
OK. Ready? Here it goes…
1. Always respond. To the good and the bad. Let your audience know that you’re there with them. Let them feel like they have a direct line to the show hosts.
2. Listen Intently. This is a huge mistake most people make. They want to push their own agenda and it doesn’t work. This audience is the key to success, and they’re telling you exactly what they want. “Give the people what they want!”
3. Be consistent. So many who have failed did so because they didn’t adhere to this rule. Update consistently and produce fresh content on a schedule. People come back when they know they could be missing something. Humans are creatures of habit. Help your audience create a habit out of you.
4. Content is King. Today, he/she who has the gold does not make the rules. They simply have more money to create more content! Status updates, photos, blog posts, events, episodes, shout outs, discussion boards, press releases and articles (like how to guides). All of it is content, and you should always be adding more.
5. Create Value in Everything. This especially applies to rules two and four. Always be sure what you’re posting has some type of appeal to your audience. Find out what they want and tailor your content accordingly. When people find value in what you’re saying they post comments, share it and make it viral, and that’s the goal!
6. Make it special. Create incentives for people to join your network and tune into the shows. Make them feel like they’re a part of something exclusive and fun, even though anyone can join.
7. Stand out. The average Facebook user is connected to 80 fan pages, and Facebook has over 30 billion pieces of new content posted EACH MONTH. You’re competing for attention, how are you going to get it?
8. Create Evangelists. Get your audience to promote your brand. Truly understanding your audience will allow you to appeal to them so well that they will take ownership of your brand (think Apple fans) and sell your brand for you. Nothing sells products faster than your own customers (through comments, testimonies, sharing content, etc.)
9. Measure results. Look at your inputs and correlate them with the outputs. In other words, see if what you’re doing is working, and identify which things generate the biggest buzz.
10. Have (a lot) of fun and love what you do. It may not always be smooth sailing, but when you’re audience sees the genuine passion for what you’re doing you can be sure they’ll listen up.
3 Most Wanted Tips For Effective Social Media Marketing
We’ve recently been working with We Want It All, a women’s talk show based in Miami Beach that is getting a lot of attention. Because there are many people involved and some were relatively new to the social scene I had decided to put together a list – really more of a framework if I think about it – of best practices for success in social media marketing.
OK. Ready? Here it goes…
1. Always respond. To the good and the bad. Let your audience know that you’re there with them. Let them feel like they have a direct line to the show hosts.
2. Listen Intently. This is a huge mistake most people make. They want to push their own agenda and it doesn’t work. This audience is the key to success, and they’re telling you exactly what they want. “Give the people what they want!”
3. Be consistent. So many who have failed did so because they didn’t adhere to this rule. Update consistently and produce fresh content on a schedule. People come back when they know they could be missing something. Humans are creatures of habit. Help your audience create a habit out of you.
4. Content is King. Today, he/she who has the gold does not make the rules. They simply have more money to create more content! Status updates, photos, blog posts, events, episodes, shout outs, discussion boards, press releases and articles (like how to guides). All of it is content, and you should always be adding more.
5. Create Value in Everything. This especially applies to rules two and four. Always be sure what you’re posting has some type of appeal to your audience. Find out what they want and tailor your content accordingly. When people find value in what you’re saying they post comments, share it and make it viral, and that’s the goal!
6. Make it special. Create incentives for people to join your network and tune into the shows. Make them feel like they’re a part of something exclusive and fun, even though anyone can join.
7. Stand out. The average Facebook user is connected to 80 fan pages, and Facebook has over 30 billion pieces of new content posted EACH MONTH. You’re competing for attention, how are you going to get it?
8. Create Evangelists. Get your audience to promote your brand. Truly understanding your audience will allow you to appeal to them so well that they will take ownership of your brand (think Apple fans) and sell your brand for you. Nothing sells products faster than your own customers (through comments, testimonies, sharing content, etc.)
9. Measure results. Look at your inputs and correlate them with the outputs. In other words, see if what you’re doing is working, and identify which things generate the biggest buzz.
10. Have (a lot) of fun and love what you do. It may not always be smooth sailing, but when you’re audience sees the genuine passion for what you’re doing you can be sure they’ll listen up.
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Social media marketing is the very effective tool for marketing your products. There is no other alternative marketing strategy for social media marketing. Hence social media marketing is indispensable for any online business. Social media marketing needs a different approach when compared to the other online marketing strategies. For a social media marketing campaign to be successful, it is very much important to understand the tactics that work better. This article is all about the effective social media marketing tips.
1. Creating unique profiles in Social Networks
Social networking sites like myspace and facebook have great importance in business promotion. This part of social media marketing can get lots of traffic to your website along with building credibility among people worldwide. The social networks are now crowded with the online marketers and hence it is important to highlight your profile in the crowd. Though there are lots of customization options available in the social networking sites itself, it is always good to get some professional help for advanced customization. These social media marketing professionals will be able to provide you will very unique profiles which will get noticed by the social media crowd immediately.
2. Don’t try to sell anything in the Social Networks
Many social media marketers just advertise their products through their social media profiles. This is a wrong move. Social networks are for connecting to people and not for advertising the products, Hence your main motive in the social networks should be to connect to as many people as possible. The traffic to your website and the credibility to your services/ products will eventually increase as your networks grow.
3. Don’t leave any social media profiles unattended
Active participation is a basic necessity of any social media marketing campaign. Just creating some profiles in a handful of social media sites doesn’t do any good. You should post some content to the social media profiles frequently and make them look lively. Always remember the fact that Google crawls the profiles that are frequently updated. Moreover, the visitors of your profile will love to see many updates. You should also involve in activities like participating in polls, posting in forums, making comments and connecting with the people of similar interest.
Social Media marketing is a time consuming process and for the moment of truth it is really worth the time you spend. If you don’t have enough time for social media marketing in your tight schedule, there are professional social media marketers who are ready to help you. To the added advantage, these professional social media marketers can analyze your website and create the best marketing strategy. By paying them a nominal fee, you can just sit back and relax, watching your network grow along with the web traffic and business.
About the author:
Internet Marketing PR is the sister company of Pearse Street Consulting. We aim to offer effective social media marketing services. As a web design company we have experienced incredible growth via social media marketing. Let our Social Media Marketing Company help your business grow.
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Question by Darren: Where can i get good social media marketing help?
Need help doing social media marketing!
Best answer:
Answer by Travel Spike Great question. Social media requires a lot of attention and work. A company needs to be able to monitor and converse on twitter and facebook among the other 1500 sites. I can’t recommend one site, but the one that was mentioned before Travel Spike seem to be the market experts.
Know better? Leave your own answer in the comments!
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