by LunaWeb

Social Network Marketing ? Promoting By Virtual “word Of Mouth”

Social network marketing, though still in its infancy, is gaining acceptance by more and more companies. At one time, social media and marketing was considered only appropriate for those organizations targeting the Internet generation. However, in the last year, there has been an increase in the age range of those using this platform. As a result it has become feasible for a wide variety of businesses to adopt this into their marketing plan. It has always been important to properly target your audience, but on the web, a campaign that targets the wrong audience will adversely affect your bottom line.

It will not simply be ineffective. In social network marketing, people “talk”. They talk to you about how they feel about your product, ask questions and offer feedback. They also talk to each other. If you have gained the consumers trust and are targeting the right market and focusing on building relationships, rather than selling your products, your sales can soar. Successfully incorporating this type of marketing campaign requires that you communicate effectively and consistently. Generally speaking, consumers distrust businesses. It is often recommended that social network marketing campaigns be conducted as a person, rather than a business.

Building trust and creating relationships for a successful social network marketing campaign can be time consuming. But when done correctly, it can also be rewarding. If you enjoy getting to know your customers and are truly interested in what they have to say, this can be a fun, inexpensive way to increase exposure and build excitement about your business. One of the advantages to this kind of marketing is that it is immediate. Updates are often read shortly after a post has been made. This is particularly useful if you have a special purchase incentive you would like to promote, or when announcing a new product release.

Using social network marketing allows you to reach a larger customer base than you ever could by using a web site alone. It can attract attention and increase traffic on your website. Before beginning, there is one thing you need to consider. As previously mentioned, this type of marketing, though inexpensive is time consuming. Think about how much time you will be able to devote to these sites. Attention needs to be consistent, and if you are signed up with several, you could be spending a good portion of each day communicating and sending updates rather than focusing on other aspects of your business that also need attention.

The Top 3 Benefits of Social Network Marketing

Social network marketing, though still in its infancy, is gaining acceptance by more and more companies. At one time, social media and marketing was considered only appropriate for those organizations targeting the Internet generation. However, in the last year, there has been an increase in the age range of those using this platform. As a result it has become feasible for a wide variety of businesses to adopt this into their marketing plan. It has always been important to properly target your audience, but on the web, a campaign that targets the wrong audience will adversely affect your bottom line.

It will not simply be ineffective. In social network marketing, people “talk”. They talk to you about how they feel about your product, ask questions and offer feedback. They also talk to each other. If you have gained the consumers trust and are targeting the right market and focusing on building relationships, rather than selling your products, your sales can soar. Successfully incorporating this type of marketing campaign requires that you communicate effectively and consistently. Generally speaking, consumers distrust businesses. It is often recommended that social network marketing campaigns be conducted as a person, rather than a business.

Building trust and creating relationships for a successful social network marketing campaign can be time consuming. But when done correctly, it can also be rewarding. If you enjoy getting to know your customers and are truly interested in what they have to say, this can be a fun, inexpensive way to increase exposure and build excitement about your business. One of the advantages to this kind of marketing is that it is immediate. Updates are often read shortly after a post has been made. This is particularly useful if you have a special purchase incentive you would like to promote, or when announcing a new product release.

Using social network marketing allows you to reach a larger customer base than you ever could by using a web site alone. It can attract attention and increase traffic on your website. Before beginning, there is one thing you need to consider. As previously mentioned, this type of marketing, though inexpensive is time consuming. Think about how much time you will be able to devote to these sites. Attention needs to be consistent, and if you are signed up with several, you could be spending a good portion of each day communicating and sending updates rather than focusing on other aspects of your business that also need attention.

Social network marketing is one of the easiest and most affordable ways that you can get your brand’s message out to the general public. Whether you’re in charge of a website design firm or a new restaurant you want to create buzz about, mastering social network marketing can have a huge impact on the amount of business you bring in. How? Below are the top 3 benefits:

Increased access to customer service and feedback. By having a presence on social networks like Twitter and Facebook, you’re able to instantly view (and properly take care of) any customer service issues that might arise. Get good feedback? You can forward it out to everyone in your network and take advantage of your own good press! Lead generation. Let’s say that you have a website design firm, and business has been slow. You can use programs like Tweet Deck to manage your Twitter account, and automatically get information about who is Tweeting about website design problems. If you have the program set up to look for keywords like “website design firm” or “website problems”, you’ll instantly know who is Tweeting about the subject…and you’ll be able to use that information to target them as potential clients. SEO link building. Every social networking page, Tweet and status update has the potential to help your company build SEO links. Make sure you take advantage of this opportunity whenever you can, and you will start to see an increase in web traffic. More web traffic can lead to more business, and more money in your pocket!

Social network marketing can be the best thing to ever happen to your business, if you do it correctly and stick to it. If you have no idea how to get started, invest some time in educating yourself on the subject. Social network marketing isn’t just a passing fad, so the time will be well spent.

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Question by Scott Mcintyre: I have a great idea for a social network site. Looking for a business partner who could invest in my idea?
I think I have come up with a fantastic idea for a new social network site like FB,etc.
It would be totally different from anything else out there and advertisers would have maximum hits from it.
I have business experience but have no programming or any real internet marketing experience.
Looking for either someone to join me who can create the site or an investor who could fund it

Best answer:

Answer by John W
The problem with social networks is that there are so many of them. You can’t expect people to maintain half a dozen profiles just because some friends are on one while others are on another. Also when a social network site folds, the contacts as well as the time and effort that went into the site goes with it and there has been enough social networks folding that people are wary of an unknown.

You see networks like FB federating with other sites to try and make their login ID more universal. Currently federating the login is the battleground for the social network. Social network sites are also trying to leverage email services in order to become the profile of choice. If your concept helps a user manage multiple social network sites, transfer and preserve contacts and content if the various sites should become defunct then you might have a chance but if your idea is just enhanced functionality then file it under the better mouse trap and forget about it.

Add your own answer in the comments!

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