6 thoughts on “The Google AdWords Training Workshop DVD”

1. Review by J. Richardson for The Google AdWords Training Workshop DVD
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   I purchased this DVD package to learn how to get an edge with Google AdWords. While the workshop is a good overview of AdWords, it really doesn’t provide any unique information. I really didn’t learn anything new from this workshop. If you don’t know anything about AdWords, this would be a good starting point. However, if you really want an edge, checkout “Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords” which I bought at the same time. While some might complain that this book is a marketing piece for their website/service, it really has some unique insights based on real experience. How well you AdWords campaign is running can make or break your business. Spend the extra effort to get it right.

2. Review by Lens Artwork for Google AdWords For Dummies
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   Alright, well I actually have bought the book so here it goes:

   This book will walk you through EVERYTHING. It’ll tell you how to research your market, do the initial setup, and of course manage an entire campaign. Better yet, he gives you tips on what to do once you get someone to look at your site to increase the chance of them following through with your offer. I cannot recommend this book highly enough if you want to get serious about running Adwords campaigns.

   And the icing on the cake? There’s a certificate included for $25 in Adwords credits to get you started – more than what you’ll pay for the book here on Amazon. How can you go wrong?

3. Review by JackieBiz for Google AdWords For Dummies
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   This book should be read not only by people trying to learn about AdWords but also by those interested in narrowing down their market niches. I have spent hundreds of dollars in marketing materials, I hold an MBA degree but I must humbly admit this is the first time I actually understand my market niche down to the color of their socks.

   It is amazing what you can do today with Google Tools and their readily available information, but it takes a book like this to learn and understand this powerful source of information and Howie Jacobson does an incredible job at communicating it.

4. Review by Steven E. Sammons for Google AdWords For Dummies
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   This book follows the well written and informative “Adwords for Dummies” by the same author It contains new information you will not find hard to absorb. This book is also well written with the information presented intelligently. You do yourself a disservice if you don’t read this book!

5. Review by Connie Ragen Green for Google AdWords For Dummies
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   I waited for this book to arrive as soon as it was available this summer. I teach newbies how to get started online, and Adwords is always the area that trips them up. Having access to Howie Jacobson’s latest book on this topic will give you a competitive edge.
   
   He also covers landing pages and other topics that are of huge importance to how much you will end up spending on your campaign.
   
   My business would still be growing if I was not using Adwords to find new prospects, but it would take me ten times as long for it to happen. Adwords speeds up the process of knowing what works and what doesn’t.
   
   My recommendation: Buy this book, read it straight through, and then go back and read it again as you are setting up your own Adwords campaigns. You will save money and make money from the information included here. This book is sure to become the accepted manual on learning how to use this method for making money online. Things can change very quickly on the internet, so I urge you to get started today and take advantage of this cutting edge material.

6. Review by Jason L. Mcdonald for Google AdWords For Dummies
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   I teach SEO (Search Engine Optimization), both online in and in San Francisco. So perhaps I am somewhat biased. However, I am a firm believer in advertising and AdWords – in the right circumstances. I read Jacobson’s book, cover to cover. This is an EXCELLENT AdWords book – especially in the very step-by-step, detailed way he explains the AdWords interface (especially liked his discussion of split / testing ads and using the Google AdWords tools for keywords).

   Jacobson is also not a Google apologist – at times he is critical of Google, and explains things like when to use the Content network, and when not to. Why you should be skeptical of Google optimization tools, etc. That impresses me a lot because many of the AdWords folks are so thoroughly in Google’s camp that they do not provide objective advice on how to MINIMIZE your AdWords spend.

   Beyond that, the one big missing element of the book was SEO: Search Engine Optimization is all about getting to the top of the FREE listings. It isn’t a book about SEO, but a chapter placing AdWords in the context of SEO would be very helpful. Should you advertise? When? How do you combine an effective SEO and PPC strategy? These are very important questions, and that “missing chapter” should be in his next books.

   Check out my profile for a link to my website and blog, where I will definitely blog in great details on SEO vs. AdWords, and SEO AND AdWords. […].

   Good job, Howie!

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