Viral Marketing: Get Your Audience to Do Your Marketing for You
Email is a very powerful, all reaching medium. Get your message right and your friends and customers will do your work for you. They can forward on your message, your brand, and your product name – and begin a process that could reach millions around the world. But what, if any, are the rules? It’s not easy to get it right when so far there hasn’t been much information on what works. Viral marketing is THE marketing buzzword. So what’s it all about? How does it work? How did it all start? How ef
Rating: 
(out of 2 reviews)
List Price: $ 47.50
Price: $ 43.12
Review by interneteer for Viral Marketing: Get Your Audience to Do Your Marketing for You
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“I’m afraid that if you were hoping this book would provide you with an all-encompassing step-by-step guide on how to create the perfect viral marketing campaign, you will be sadly disappointed…because there are too many variables”. My words, no. A direct quote from author Russell Goldsmith, page 103.
Too much tell and not enough show. If I’d wanted theory, I could have bought a college text book on marketing. Nothing new here, and expensive for a 125 page paperback at £14.99 in the UK.
Review by K. IBIDUN for Viral Marketing: Get Your Audience to Do Your Marketing for You
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The title says it all. This book contained nothing of any value, examples of the inane mutterings within include “email enables us to influence more people than does word of mouth” Duh! The book(pamphlet) ran to 120 pages of double spaced nonsense, 40 or so of which were taken up by the pointless analysis of his market survey. Had I of written this book I’d of recalled all the copies. The 4 or so hours it took me to read this book would have been better spent polishing my earlobes, or weaving toffee. the Uk price of £14:99 is incredible. In fact this book is so bad I’m placing a dollar inside the pages to encourage someone to take it off my hands at the princely (pricey) sum of 1 cent.