What is Social Marketing and How is it Defined?
How do we define Social Marketing? It’s one of the most recent trends in Internet Marketing. If you aren’t familiar with Social Marketing, it is simply a way for online marketers to use social networking sites in order to find people who share their interests and who might be looking to find what they have to offer.
Social Marketing is also a great way for anyone who is unfamiliar with online networking to learn from others who have much more knowledge and experience.
The best way to use Social Marketing for business purposes is meeting other members with common interests, share what you have to offer without forcing your product on people and take advantage of how it can impact where you rank on the search engines for even more exposure on the Internet.
You have many, many choices if you want to start Social Marketing. The most popular social networking sites include MySpace.com and Facebook.com. There are also content-sharing social websites like Digg.com, Squidoo.com and Redditt.com. You can use these networking sites to share your information, expertise and to find others who are looking for what you are offering. Another Social Marketing option is to use bookmarking sites like MyJeeves.ask.com or Twitter.com.
Because social networking sites don’t charge a fee, this has become a very cost-effective way to learn and find leads.
Instead of simply putting up a website, submitting it to the search engines, crossing your fingers and hoping you get enough hits to stay in business, Social Marketing on social networking websites actually lets you immediately interact with people who share your goals or who are looking for what you have to offer. The goal of Social Marketing on social networking sites is to share information and build relationships with others.
When you are ready to use content sharing websites for Social Marketing, your goal will be to share the information you have, offer value to others and even possibly draw some interest from potential future partners. You can also use sites like EzineArticles.com to post articles about your business or passions. The trick to using this kind of Social Marketing method is to make everything you write informative and engaging. Never use it to sell your product or services. Another benefit to using a site like this is that many times great articles are selected to be featured in publications or by webmasters for their websites. This gives you great additional exposure and potential leads.
Finally, bookmarking websites can help improve your rankings in the search engines. They let you “bookmark” the web pages you select so that you can easily return to them. They also work with the search engines to help commonly linked pages become ranked higher. Be careful not to only bookmark your web pages because this is considered to be the equivalent of spamming. Take a look around, find some great information and bookmark those in addition to your pages.
The goal of Social Marketing is simply to share information. The more people you meet and the more information you offer, you should eventually see an increase in traffic to your website and hopefully, in sales. The more you network, the easier it will become. It can be a time-consuming process, but well worth it when you begin to see results.
Read more of Matt Levenhagen’s thoughts on Social Marketing by visiting his site here: Social Marketing, You Hip? Reproductions of this article are encouraged, but this paragraph and a live link must be included.
Social Marketing: Why should the Devil have all the best tunes?
This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what is wrong with corporate capitalism. This book begins to provide some solutions. It shows how we can a) borrow the techniques they use to promote consumption, to encourage more socially desirable behaviours, and b) use rigorous research to enable reg
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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
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Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.
But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kab
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Top business advice from Penny Power, Founder of business social network Ecademy, as she reveals her thoughts on how to build an effective and engaging social networking profile.See more business news television shows featuring these experts, as they give their top expert business advice at www.yourbusinesschannel.com “Penny Power So you’ve just joined a social network, the most important thing to do is get your profile right. Your profile is, I hate to say it, is like your brochure and if you were creating a brochure about your business you would get a graphic designer, you would get someone who really knows what to do. I’ve asked someone to help me with my profile to make it look better, so make sure that your profile is designed nicely, it navigates, its professionally produced , you don’t want to learn HTML language go away and find someone who can just knock up your profile really nicely. There’s a lot of people in the network who would like to do that for you but make sure its really professional so its not just about the words that you’ve chosen that you can write these yourself maybe but its also about the way it is designed and what image its giving about you….” Have you got a great business, idea, product or service, but you just can’t get the revenue growth you are looking for? If you’d like your business to be considered for the Million Dollar Challenge click here www.yourbusinesschannel.com Find out more about the very latest in Million Dollar team …
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Question by Nick G: Social responsibility marketing the case of?
Guys, could any of your help me, I have to write a term paper on the: the social responsibility marketing the case of (any case).
Can anyone attach/provide me any already made papers, or provide me some cases so that I can try.
Thanks.
Best answer:
Answer by AK30
Not 100% sure this will help but since no one else has replied…here you go 🙂
Check out this site for books and postings on the subject of Corporate Social Responsibility:
http://corporatesocialresponsibilityjobs.brighterplanet.org/
It may have some material that helps, but like I said before may not be 100% on what you are after.
Add your own answer in the comments!