Great news for writers and non-writers as well. This is the time to start digging up those creative writing skills of yours back. With the advent of modern communication technology, comes the age of information-based marketing, which is one of the oldest and most effective techniques in getting targeted visitors to sites and converting them into potential buyers.
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Therefore, this is the only reason why article writing, submissions and publications are also getting popular everyday. There are so many tools available that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half way through the journey.
First, let us now take a quick look at the everyday mistakes that some people make before submitting their contents to article directories.

1. Getting Confused with the reason to promote the articles and the reason to write them. In article writing, there are three key benefits why you are promoting them, branding, lead generation and promotion, which are all part of your optimization efforts. But there is only one reason why you write an article, and that is to inform your audience.

However, if you are not focused on this primary and most important purpose, then the whole idea will fail to achieve the three promotion benefits because no one will be interested in reading them. First of all, you need to find out how to get people to read what is in your article, then make them click on your resource box. You can achieve all this by producing quality contents.

2. Failing to maximize the promotional opportunities of article marketing. You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles? Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method.

In fact, it is also important to know that most directories are not able to support this. Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.

Be informed that these things can not make you much money. There are other reasons that can turn your article marketing efforts into a money making machine and not just to increase the number of visitors to your site. Start out with a plan and see to it that your article will serve the function that you intended it to have.

3. Publishing content that does not help your readers. Maybe in the process of writing articles, you are thinking that all that you wanted is links back to your site. And any visitors it can generate should be fine. Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.

You can even double or tripple the number of sites you can submit to by writing good quality articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight. Just write the articles that publishers want in their publications if you want your article marketing to work effectively for you.

You also have to obey the standard guidelines like, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf. In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents. This is your choice.

Moreover, you may not be aware of the fact that an article submitted on directories is not meant to have the same kind of exposure as highly targeted content ones directed towards a narrow group of people. Learn to know the difference between these two and it will surely guide you to writing quality articles and then submitting them.