Companies have been using article marketing extensively to increase their business exposure and sales. The basics of article marketing consist of the writing of short informative materials related to the domain of activity, product or service and their distribution across the world wide web or in printed press. There is a reference author box or byline in every article that includes a link to the author’s website and information about the business in question. Several conditions have to be met in order for article marketing to be efficient.

The articles have to be well-written, informative and useful for the reader.

They should be distributed for free in article directories, as part of newsletters, on blogs and forums.

Each article should be created around a particular keyword. It is the keyword that gives the topic of the article.

Use catchy titles!

Work with top ten article directories!

The main objective of article marketing is to increase relevant web traffic, improve the conversion rate, enhance business credibility and customer loyalty.

Several tools can be used to maximize your article marketing efforts. Thus, you can use special software programs to search for the most competitive keywords, or for unique keywords. Other tools help you study the activity of your competitors. There are even programs that can submit the articles automatically, reducing the work amount for the web developer.

The main problem with article marketing at the moment is that the quality of the published materials has dropped alarmingly. Many web developers are only interested in increasing traffic or achieving business exposure. However, low quality writing has little efficiency on the long run. Proper Internet marketing promotion requires time and effort invested in producing relevant materials that web surfers find useful and enticing.

Another problem with free article marketing is the appearance of a huge amount of duplicate content across the Internet. The quality of the materials should not be compromised for the sake of numerous backlinks, because there is little efficiency in that. A booming traffic could be a temporary state of affairs, and duplicate content can cause you more trouble with search engines than benefits.

The best thing under the circumstances is to use article marketing in its purest form and comply with all the quality rules that make content valuable and worth reading. There are plenty of materials that can help you with a step-by-step introduction to the secrets of article marketing, and what’s even better is that they are totally free. Don’t hesitate to find out more!