Free article marketing relies on the submission of web content in the form of short informative articles in a variety of online locations such as forums, blogs, article directories and social networks. We call it ‘free’ because, the article submission seldom requires any payment. There are several directories that work on fee-based membership. However, many web developers that are just at the beginning of the road will not take up monthly fees for article publication. They will first go with what’s free.

You can improve business exposure and increase traffic sensibly if you focus on free article marketing and you come up with really viable web content. Search engines need web content and so do Internet surfers. We all search for information, and this is what every business should provide when advertising online. Once you have identified the most relevant keywords for your product, service or domain, you can continue with performing search engine optimization for the home page and the articles you are going to use for promotion.

Many people have taken up free article marketing as a link building strategy and it worked. If you read some web marketing articles on the topic of link building, you’ll most certainly come across some hints or references to article marketing. The truth is that links start appearing naturally the moment you offer something valuable to Internet users. This is why the first rule of free article marketing is quality, with the second being originality. Well researched content with fresh and practical information works in the reader’s advantage.

There are several free article marketing e-books and e-guides that you can check to learn more about this form of web promotion. To briefly stress out the most important aspects you need to know about we should mention:

– writing tips and suggestions to make the articles interesting and appealing to the reader;
– instructions on how to make the titles enticing;
– keyword distribution in content and keyword density;
– content structure and the inclusion of links;
– choosing between simple URLs and anchor text links;
– article submission and the steps it requires;
– automatic article submission.

Free article marketing strategies are not difficult to put into practice as long as you follow the above mentioned steps. Know your job well! This is another word of advice that simply emphasizes how much you need to be skilled for both marketing and writing (if you author the articles yourself).