Splendid news meant for writers and at the same time to non writers as well. This is the moment to begin digging up those creative writing skills of yours back. With the introduction of new communication tools, comes the age of information-based marketing, which is one of the oldest, most important and efficient methods in acquiring targeted traffic to sites and converting them into would-be buyers.

Therefore, this is the simple incentive why article writing, submissions and publications are also getting trendy nowadays. Presently, there are so many tools and resources on hand that people can make use of to make the process of distributing their articles simple. However, this is invaluable in getting the contents more audience, which is only half way through the journey. To start with, let us at this instant take a quick glance at the simple mistakes that some folks frequently make before submitting their contents to article directories.

1. Getting amazed with the reason to advertise the articles and the reason to write them. In article writing, there are three strategic profit why you are marketing them, branding, lead generation and promotion, which are all part of your optimization efforts. But there is only one explanation why you write an article, and that is to enlighten your audience.

However, if you are not focused on this primary and most worthy purpose, then the entire idea will fail to accomplish the three promotion advantages because no one will be interested in reading them. First of all, you need to discover how to persuade your audience to read what you have to offer, then make them click on your resource box. You can accomplish all this by producing quality contents.

2. By not making use of the promotional opportunities of article marketing. You already know that your articles will definitely help in generating extra links back to your site. But do you know that you can get more visitors and better search engine results from that same articles? Mention keywords at strategic places. Do not over do them. Some people are even making use of anchor texts which also is a very effective promotional method. Though, most directories may likely not support this method.

Remember that is not only about the links back to your site. Part of doing great in article marketing is to get picked up by publishers with a huge number of audience and gaining the capability of leveraging other brands, just because of the quality of your job. Top search engine results also are great benefits.

Nevertheless, be informed that these things may not make you enough money. There are other things that can turn your article marketing efforts into a real money making robot and not just to increase the number of traffic to your site. Start with a plan and make sure your article serves the purpose that you intended it to have.

3. Do not publish content that will not help your readers. Maybe in the process of writing articles, you are assuming that all that you wanted is links back to your site. Therefore, any visitors it generates should be just fine with you. But then, be informed that not all article banks and directories are going to accept or publish your content automatically. Oftentimes, they have some rules and guidelines on the articles that they are publishing.

You can even double or triple the amount of sites you can submit to by writing excellent quality articles that the directories want to share with other people. All it takes is a single publisher with a hundred thousand audience to improve your would-be audience overnight. Just write the articles that publishers want in their publications if you want your article marketing to work effectively for you.

You also have to comply with the standard rules like, spell checks, researching on a pleasant topic and even hiring a writer to generate a good content on your behalf. In the end, it is all really a matter of choice on your part. You can start generating a little exposure from increased links back but on a very simple level. Or enjoy huge exposure from a little spare time making quality contents. The choice is yours.

Moreover, you might not be aware of the reality that an article submitted on directories is not destined to have the same kind of exposure as highly targeted content ones directed towards a few group of people. Learn to know the difference among these two and it will surely lead you to writing quality articles and subsequently submitting them.

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